Fifty2M’s Post

This is an awesome campaign from our client Michael Bailey and here's why Firstly, there's genuine alignment. Michael and his colleagues work with people who have the good fortune to have a place of their own, and recognise that not everyone enjoys the same privilege. Supporting a charity that works with homeless people who are sleeping rough is the perfect way to 'give back', not quite squaring the circle but a good attempt all the same. Secondly, 'Cause Based Marketing' as it's often referred to can be very powerful (provided it's done authentically and with good intentions). If people are presented with a clear choice between a business that is acting as a force for good and one that is simply acting in its own interests, all other things being equal (price, service, quality etc) a lot of them will pick the former over the latter. And, thirdly, it's going to make an actual difference. At this time of year, it's not uncommon to see businesses producing videos set to jingly music, portraying themselves as being at the heart of their communities, or providing the odd gift to a charity raffle, but it's mostly just self-promotional content put forward to create the impression of doing good*. If Michael's campaign succeeds, he'll raise £600 that the Foxton Centre will be able to make go a long way when it comes to making the festive season more bearable for those who won't be waking up to a cosy home on Christmas morning. Yes, there's something in it for Michael and his business, of course there is. But here's how you can tell it's genuine: even if people who book their seller's advice meetings that trigger the donations don't go ahead and list with him (which is where his business stands to benefit commercially) he's still making the donations anyway. And guess what else? By making sure the Foxton Centre gets prominent mentions in all his ads and social posts, he's also raising awareness of the charity and its cause without it costing them a penny. Businesses of LinkedIn: there's a lot you can learn from this 👍 *This isn't a criticism, it's an observation. I think it happens because they want to be part of something bigger than themselves, but haven't quite figured out what that looks like. #CauseBasedMarketing #BrandMarketing #Charity

At The Chooze Shop we have a saying "Be good to do good" and I'm very proud to share that we now have a way to deliver on this! After working in corporate where commercial success only meant one thing, I'm so excited to be able to direct our impact to not only grow our business, but also help others do good in the world. Our newly launched Charity Partnership Program is a way for NFP and Charity providers to generate meaningful income simply by asking supporters to swap some of the shopping they are already doing, to The Chooze Shop. We share the revenue with the charity or NFP without them having to ask supporters for cash donations. We provide a unique link, supporting materials, marketing and social media collateral and just make it really easy for you to increase your revenue in a time when I'm sure the cost of living challenges are impacting your supporter base. Our platform will soon have over 20,000 products - YES - that's right, 20,000 - so there is something for everyone, not only participants on the NDIS. The Chooze Shop is for everyone! It's a way we can grow our business, while helping others in a meaningful way. We want to help you, help others. So, if you are a NFP or Registered Charity in any sector, I'd love to hear from you - just tag me below, or message me - I'd love to chat. #socialimpact #nfp #charitypartnerships

Charities have to compete with for-profit companies for attention. They’re fighting for the same space on Google ads, Facebook, Instagram, and YouTube. And let’s face it—advertising is expensive and time-consuming. Charities should be focusing on their 𝘮𝘪𝘴𝘴𝘪𝘰𝘯 and 𝘪𝘮𝘱𝘢𝘤𝘵. Instead, they’re pouring resources into marketing just to raise awareness. But what if there was a better way? What if charities could leverage the marketing muscle of brands instead of investing in costly ad campaigns? Imagine this: –Charities partner with brands. –They tap into the brand’s website and customer base. –Brands become advocates for the charity’s mission. It’s a win-win. Brands spread awareness and drive support for the cause. Charities stay focused on what matters most: their impact. 🎯 This could change the game for how charities reach new audiences. And the potential is huge. What do you think? — P.S. If you’re a charity looking for innovative ways to raise awareness, reach out to Molly Trerotola – she’s leading the charge on our charity partnerships. #CoMarketing #Philanthropy #Nonprofit 

This keeps cropping-up in our conversations with the charities we support, so we've blogged about it I know, it's no joking matter, but you get the point of our 'knock knock' image: without adequate investment of time, effort, and budget in brand marketing, your charity is always going to struggle when it comes to attracting donors etc. People need to know about your cause and your existence, then learn to trust you, and finally start to care. If you don't address these three things, then your fundraising efforts - whether that's online giving campaigns, or charity challenges - are always going to be tough. Too much emphasis on promoting those 'here-and-now' activities, and not enough on promoting your brand ID, what you stand for, who or what you help, how you do that, what you achieve, and how the money you raise does all that, hampers your success. Not only that, it makes donor acquisition costs go up, because every campaign has to do all of the awareness-raising, trust-earning, and care-inducing on top of actually driving action in the form of sign ups, or donations. If those promotional costs are properly accounted for with each event or fundraising campaign you launch, you can then find that you've done well at generating income but there's barely any useful surplus for you to then spend on your mission. If you read this and/or the blog here https://lnkd.in/eEUfMshV and it strikes a chord, feel free to get in touch for a chat to see if and how we may be able to help you make some wise investments in long-term brand marketing 👍 #CharityMarketing #NonprofitMarketing #BrandMarketing #Blog

Marketing in a charity has taught me a lot. Here are a few of the challenges a marketer faces working in a children's charity context... - Marketing to multiple audiences on multiple fronts with multiple funnels at the same time - Different emotional drivers for each audience - Understanding the role of altruism in decision making - Handling very sensitive subject matter and ensuring brand tone is on point - Balancing the requirement for sensitivity with the need to convey messages that evoke challenging emotions and provoke a sense of urgency You must also be extremely resourceful and reactive to a fast changing environment in which unexpected opportunities must be capitalised upon Finally, managing our marketing budget has an extra layer of emotional responsibility as every £ has been donated with the trust that it will be spent optimally to make real impact for the families the charity supports. Charity marketing keeps you on your toes that's for sure. ♻️ If you think this post could help someone in your network please give it a share. 👋 Hi there, my name is Ben - I post about customer focused, purpose-led marketing strategy and positive leadership. ➡️ Follow to stay connected. Ben #charity #charityfundraising #marketing #marketingstrategy

We’re giving away a £9000 marketing kickstarter absolutely free to one lucky charity! Plus, we’re offering the same package at a 33% discount to three additional charities. What The Lucky Winner Will Get for 6 Months: - Expert Marketing Strategy - Social Media & Content Support - Paid Ad Management - Email Campaigns - Analytics & Reporting We want to give back and support charities, but our capacity is limited. So, If you know a charity that could benefit from this exclusive opportunity, tag them below Or if you are a charity, click the link below to apply now: https://lnkd.in/eeuYsyEd #charity #NGO #nonprofitorganization #nonprofit #nonprofits #purposedriven #NonprofitLeadership #changemakers #charityuk #giveback #givingback

If you're running paid ads or organic social for a non-profit or charity, you should be leveraging your donors' stories! Explore the feel-good benefits of why people give to your organization as a means of encouraging others who might be on the fence with giving. #digitalmarketing #nonprofits #charitycampaigns

🚀 Exciting Times for The King's Trust 🚀 In a remarkable move, The King's Trust has entrusted TMW with its digital rebranding efforts. This follows its transition from The Prince's Trust – a change that carries not just a new name but a new vision for championing youth causes. Digital marketing is more vital than ever, especially for charities looking to connect with a broader audience. TMW's expertise will undoubtedly play a crucial role in amplifying The King's Trust's message and engaging the community in meaningful ways. 🔑 Key Takeaway: A strong digital presence can make all the difference for nonprofits. As businesses, we can learn a lot from these initiatives. Consider how your digital strategy aligns with your mission and how innovative marketing practices can elevate your brand. What are your thoughts on this rebranding? How important do you believe digital strategies are for charities? Let’s discuss in the comments! If you’re passionate about digital marketing and want to stay updated with the latest trends, connect with me here on LinkedIn! #DigitalMarketing #Rebranding #Nonprofit #YouthCharity #KingTrust #TMW #MarketingStrategy #CommunityEngagement #FollowForMoreInsights

June, the midpoint of 2024, is fast approaching! As the sun finally starts to peek from behind the clouds and the mercury slows starts to rise – it's time to start thinking about Christmas! 🎄 Too early? We don't think so... The lead-up to Christmas and New Year marks one of the busiest times for the charity sector. Coined as 'the season of giving', it's a busy fundraising period for many charities. Now is the time to think about how your charity will make the most of this lucrative time. 🍂 Do you need a fundraising plan? 🍂 Do you need to elevate your social media presence? 🍂 Do you have a project set for 2024 that you're yet to complete? 🍂 Are you looking at 2024 so far and need support in diversifying your income? Perhaps you need support in another way... Over the next few weeks, we will share resources and launch a webinar with the highly experienced Nicola Upton, exploring how your charity can make the most of freelancers and build the resilience you need. In the meantime, check out her recent blog, 'Getting your Board on Board with Freelancers'. It seems a sensible place to start! 📙 https://lnkd.in/eSb5bAA6 (PS For those of you who prefer Halloween, look out for the Ghostbusters reference 👻) #freelancer #charitynews #boardoftrustees #trustees #diversifyincome

Leading a charity you spend a lot of your time reaching out to others. I have sent hundreds of emails (Literally hundreds) with no replies. Often charities are reaching out for things like funding (No point in beating around the bush) What's better than money? Easy. It's time and knowledge. One such business that replied to us was Julie Gilson from Finally Agency. You may recall but I met with her and Dani Stratford-Flynn and got to speak about all the amazing work Keep Talking Services does and the issues we face as a new and small charity. A meeting where I felt welcomed and I instantly knew there was a connection formed. Not only were we introduced to some amazing connections but to top it off they gave us their wisdom and time for all things marketing. This included a rundown of what were are up to digitally while being able to spend some time with some absolute experts around our online presence. Something I by all means can admit I am not brilliant at. We just had a day with one of their creative copywriters Connor F. . Someone who made us think outside the box and made us really focus on branding ourselves as guess what? OURSELVES. You can't put a price on the above. You really can't. People like this behind you allocating their time to helping us reach more people and creating a bigger impact? Yeah, I'm all about that 💌 #Charity #Letsgo #Moments #WorkingTogether #ThankYou #Legends