Todd Welch’s Post

Is TikTok Shop here to stay & challenge traditional marketplaces? 👀▼ Yes, and here's 3 reasons why: 1. We're living in a creator-led world 🎥 2. TikTok Shop has the ability to be agile and adapt to modern day users, unlike older marketplaces like Amazon who are slow to change 🤸♀️ 3. Huge investment - TikTok are investing heavily in google ads, amongst many other things 🤑💰 So, yes, I do think it's here to stay, and we should embrace it. I and the team at FordeBaker are definitely excited about it. We've been busy levelling up! https://lnkd.in/eUSa2q6z #fordebaker #tiktokshop #amazonbusiness #amazonmarketing #amazonstrategy #ecommercemarketing #amazonagency #amazonfbatips

Can you believe it? You can now buy Amazon stuff straight from TikTok! TikTok just changed the shopping game. This is HUGE news for anyone in ecommerce. Imagine your products popping up on people's For You page and BAM! Instant sales. For Amazon sellers, this is like winning the lottery. More sales, bigger reach, and happy customers. And for those in the know, this means a golden opportunity to grow your business with TikTok ads. This groundbreaking move presents a golden opportunity for Amazon sellers to: - Expand their reach to millions of TikTok users - Boost sales and brand visibility - Improve Amazon organic rankings through increased external traffic What do you think about this game-changing partnership between Amazon and TikTok? Will it revolutionize the shopping experience? any comments #Amazon #TikTok #ecommerce #digitalmarketing #onlineshopping #businessgrowth #amazonsales #tiktokads #opportunity #newbusiness #marketingstrategy

𝐓𝐢𝐤𝐓𝐨𝐤’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐌𝐨𝐯𝐞: 𝐈𝐧-𝐀𝐩𝐩 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 TikTok has just launched a new integration with Amazon, and here's what you need to know: 🛍️𝐈𝐧-𝐚𝐩𝐩 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Users can now shop for Amazon products directly within the TikTok app. Products will appear in the “For You” feed, with real-time pricing, Prime eligibility, delivery estimates, and product details. 🔗𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐋𝐢𝐧𝐤𝐢𝐧𝐠: Users who link their TikTok and Amazon accounts can complete purchases without ever leaving TikTok. This streamlined process makes shopping easier and faster. 📈 𝐃𝐢𝐫𝐞𝐜𝐭 𝐏𝐚𝐭𝐡 𝐟𝐫𝐨𝐦 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞: This integration aims to reduce friction between discovering a product on TikTok and purchasing it, potentially boosting conversion rates for advertisers. Why This Matters for Marketers: This collaboration highlights the growing importance of integrating shopping features directly within social platforms. As social media continues to evolve into a shopping destination, marketers should consider how to optimize their strategies, making it easier to convert engagement into sales. However, TikTok users have mixed feelings about the increasing presence of ads and shopping features in their feeds. What do you think about TikTok's new shopping feature? Let us know in the comments! https://bit.ly/3yLgvdB ✅ Credit: Anu Adegbola via Search Engine Land ✅ Image Credit: Yahoo Finance #Marketing #Amazon #DigitalMarketing #Advertising #TikTok #MarketingTrends #Ecommerce #Future

𝐓𝐢𝐤𝐓𝐨𝐤 𝐒𝐡𝐨𝐩: 𝐓𝐡𝐫𝐞𝐚𝐭 𝐭𝐨 Amazon TikTok's not just for dances anymore. Their shopping platform, TikTok Shop, is booming! 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐅𝐚𝐬𝐭: This trendy item haven is taking a bite out of Amazon's business. Amazon orders are down, while TikTok Shop orders are way up! This shift is happening fast - month over month growth for TikTok Shop is 7%, while Amazon sits at just 1%. 𝐖𝐡𝐲 𝐭𝐡𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬? TikTok leverages its massive user base to reach millions. Short, eye-catching videos showcase products perfectly, especially trendy ones. It's a winning combo for sales. 𝐁𝐮𝐭 𝐖𝐚𝐢𝐭... A US ban on TikTok could shut down TikTok Shop too. ⛔️ This would be a huge blow to businesses using the platform. Who Wins if TikTok Loses? Chinese giants Temu and Shein are poised to grab market share if TikTok stumbles. 𝐖𝐡𝐨 𝐖𝐢𝐧𝐬 𝐢𝐟 𝐓𝐢𝐤𝐓𝐨𝐤 𝐋𝐨𝐬𝐞𝐬? TikTok Shop's rise highlights the growing power of social commerce. Expect even more innovation in this space as social media keeps evolving! This revised post condenses the information into shorter sentences while keeping the key details and using emojis to break up the text. #TikTokShop #ShopSmall #SmallBusiness #SupportSmallBusiness #ShopLocal #EmpowerSmallBusiness #ShopOnTikTok

Kudos to TikTok, they've done a phenomenal job! Forcing it (TikTok) down everyone's throats, making it addictive, and getting this mass scale. Then TikTok wakes up one day and they say we're going to be a platform where people make money. If you look over into Asia, and that's how everyone shops. They shop live streaming, they shop video discovery. There aren't fancy Shopify websites; it's a whole different way of commerce. TikTok goes, that's going to work here, and we're going to spend every dollar we have to make it happen. At first, I was hesitant as they rolled out the shop platform. They were burning like a billion dollars a day, doing their own fulfilment, and not making money on the brands. Then I see the level of scale that starts happening. There's a brand that was relatively obscure on Amazon a couple years ago, doing maybe 10 million a year, and all of a sudden they're doing 15 million a month on TikTok Shop, like third month in. It's just creating this broadcast system where even if you're not buying it on TikTok Shop, you know that brand in retail. You see it, and when that light bulb came on, I realised this is clear. We've undergone a fundamental shift in how people communicate and shop, just like we did with Amazon. It's the exact same thing happening again. It's presenting itself differently; you have to learn different skills and all that, but it's as good as it gets. You have a billion shoppers, and you can reach them without spending any money. That's the beauty of it all. The fact that You could reach so many shoppers with Amazon without spending a dime, now you can do that on TikTok if you can master virality and different means of communication. You can build something that exponentially scales without having to go raise a bunch of money and all that stuff.

✨ Check out one of my most recent posts for the Future of Marketing Institute! The post highlights the growing popularity of shoppable ads and Amazon's push to make every digital ad a seamless shopping experience, potentially shaping the future of e-commerce marketing. I strongly recommend following the Future of Marketing Institute to stay informed on the latest trends and developments in the marketing industry. #marketing #ecommerce #advertising

3 surprising truths about TikTok Shop: 1. We’ve seen almost no canabalization between TikTok Shop and Shopify/DTC 2. There is a very clear correlation between volume of videos and revenue outcomes 3. It is fairly price elastic (similar to early Amazon- consumers are price sensitive). Using promos to get to your first 1000 units sold and then pull back.

TikTok x Amazon Integration = Game-Changer! 🛍️ TikTok is leveling up social shopping with a brand-new integration – now you can shop Amazon products directly in the app! 📲 No more switching between platforms. Whether it’s a creator haul or an ad, you can buy what you see right from your For You page. 🙌 🔑 How It Works: Link your Amazon account to TikTok. Buy products without leaving the app. Get real-time prices, Prime options, and delivery estimates. 🚀 ✨ Why It’s Big: For Shoppers: Seamless, easy shopping – no interruptions. For Brands: A direct path to in-app sales and engagement. For Creators: More ways to engage with product placements. 📊 Social Commerce is growing fast, and this integration is a huge step in merging entertainment and eCommerce. Keep an eye on how this changes the way we shop online! 💡 #SocialCommerce #TikTokUpdate #AmazonIntegration #eCommerce #DigitalMarketing #TikTok #Amazon

Amazon FBA + TikTok Shop Is it the perfect combo or a big mistake? For those who already have an established brand A product market fit that is scaling outside of the TikTok shop It could be a really easy addition (not a transition) That could double or triple the monthly revenue. Or at least add a significant amount, that would help in the long term. Will every brand pop with TikTok shop, that does well outside of it? Definitely not, but with a careful, patient approach Good Results can be achieved. 👉 If you're already running a brand on Amazon and wondering if TikTok Shop is a good idea for you, connect with me and drop a comment saying "TikTok Shop". Let’s discuss if this could be the next growth opportunity for your business! #AmazonFBA #TikTokShop #Ecommerce #BrandGrowth #BusinessStrategy #AmazonSeller #SocialCommerce #TikTokMarketing #OnlineBusiness #ScalingYourBusiness #RevenueGrowth