Archit Batlaw’s Post

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Growth Advisor to Scaling eComm Brands | Founder & CEO @ Reach Digital

3 surprising truths about TikTok Shop: 1. We’ve seen almost no canabalization between TikTok Shop and Shopify/DTC 2. There is a very clear correlation between volume of videos and revenue outcomes 3. It is fairly price elastic (similar to early Amazon- consumers are price sensitive). Using promos to get to your first 1000 units sold and then pull back.

Umair Bin Abdul Aziz

Director of Operations | Partnered with Global Brands | B2B Collaborations | 100% Growth in 120 Days or Refund

7mo

Archit Batlaw These insights shed light on the unique dynamics of TikTok Shop! It's fascinating to see minimal cannibalization between platforms, the impact of video volume on revenue, and the price sensitivity resembling early Amazon days. Thanks for sharing these valuable observations!

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It's impressive to see how TikTok Shop and Shopify/DTC can coexist without cannibalizing each other

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Ivan Bagaybagayan

Helping Brands Launch on TikTok Shop | TikTok Shop Insiders Podcast and Agency

7mo

Love to see the insights Archit. Question on #1 - how did you measure the potential canabalization? Was it looking at the sales velocity pre and post TikTok shop? Or some other measure? 2 - seeing exactly the same.

Feras Khalbuss

Sell by Chat Expert | Sign your first or next 3 clients on LinkedIn

7mo

What is the max price/AOV you've seen succed?

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Ro Wilson

Social, DTC, and Brand Marketing | NYC Photographer

7mo

Can an online retailer exhibit price inelasticity? Wouldn't this concept strictly apply to the goods or services being sold? I'm unsure how an online platform like TikTok Shop could be described as price inelastic.

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Wow, it's interesting Archit!! I'm also intrigued by the price inelasticity, using promos to get that initial traction and then pulling back is a smart strategy 😏

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Brian Ng

Scaling eCom Brands to 8 Figures with Direct Response Marketing | Clients Include Vitauthority, TAO Clean, Sunwarrior, Main Clinic Supply & more.

7mo

Interesting insights!

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