FordeBaker

🎄✨ As we close out the year, we want to extend a heartfelt THANK YOU to our amazing colleagues, incredible clients, and loyal readers for making 2024 truly unforgettable. 💙 Here’s to a Happy Christmas 🎅🎁 and a brilliant start to 2025! 🎉🌟

Hi! I'm Thomas Baker, the Founder of FordeBaker. Here’s a glimpse into my life, work, and what makes FordeBaker special. 🌎 Where in the world are you? The People’s Republic of Hackney, London. I started the business whilst travelling through Europe. 👨💻 Where do you work from? From home, once I’ve cleaned my children’s dried-on porridge from my dining room table! ☕ Any break time activities? Coffee! If I don’t have many meetings then I’ll try to squeeze in a session on my indoor bike. I’m just a series of 40 year old male cliches! ❤️ What's your favourite thing about working at FordeBaker? As the founder, the most important aspect of what we do is continuing to foster an environment where everyone has opportunity to learn and can take ownership. Seeing people develop is honestly the best part of my job. 🌅 After work, what are you up to? Feeding two ravenous kids. Right now, a lot of time is spent in a battle with my two year old to keep the Christmas tree in a decent state.  ⭐ Why is FordeBaker a good place to work? An open environment where people can share ideas, our dedication to delivering for our clients and an appetite to stretch our capabilities.

🚨 Amazon FBA Policy Update – Reimbursement Changes Incoming! 🚨 Amazon has announced a significant update to its FBA inventory reimbursement policy, effective March 10, 2025. Moving forward, reimbursements for lost or damaged inventory will be based on product manufacturing costs rather than the sales price minus fees. While Amazon claims this shift offers more transparency and predictability, it raises critical questions: ✅ Sellers must now disclose their cost of goods (COGs) to Amazon or risk reimbursements based on market estimates. ✅ This change will lead to lower reimbursement amounts, adding financial strain. ✅It also raises concerns about private label competitiveness, as COGs data could provide strategic insights to Amazon. Sellers, what are your thoughts on this shift? Is it transparency or another challenge to navigate? 💭

🌟 The Future of Social Commerce in 2025 🌟 Social commerce is evolving at lightning speed, and it’s reshaping how we shop online. 🛒💬 Curious about what’s next? Experts like Päivi Korvela (ex-Unilever, TikTok Shop), Sarah Penny (Content & Research Director at The Influencer Group), Jennifer Quigley-Jones (CEO at Digital Voices), and Irving Shark (Head of Companion at Billion Dollar Boy) share their predictions for 2025. 🚀 👀 Read the full article here: https://lnkd.in/eB9nW-ai

Amazon’s new AI shopping assistant, Rufus, is shaking up how consumers discover 🛍️ and buy online. For years, the playbook was clear: keywords, ratings ⭐, great content 📸, and ads. But Rufus looks beyond traditional signals, considering brand websites and the broader internet 🌐. How can brands adapt to this AI-driven future? 🤖 Read more here! https://lnkd.in/eYVTUDxm Kiri Masters

🎉 New Client Announcement: Vida Fit 🎉 We’re excited to share that we’re partnering with Vida Fit to support their Amazon US presence! 🧡 About Vida Fit: Bringing innovation to fitness and wellness, Vida Fit offers personalized supplements designed to align with your unique goals. We’re thrilled to help Vida Fit on the next stage of their Amazon journey.

🚀 Transform Your Amazon Listings: Standard to Premium A+ Content 🚀 At FordeBaker, we know that a great Amazon listing does more than just look good—it drives conversions, builds trust, and tells a compelling brand story. That’s why we’ve just published our latest blog: "From Standard to Premium A+: Unlock the Secret to High-Converting Amazon Listings." In this post, we dive deep into: ✅ The key differences between Standard and Premium A+ Content ✅ Step-by-step insights on how to leverage Premium A+ Content for maximum impact ✅ Real-world examples of how brands have used this upgrade to boost sales If you're ready to elevate your brand’s presence on Amazon and turn browsers into buyers, this is a must-read. 💡 Check out the full blog here: 👉 https://lnkd.in/eTSUTy7w Let us know in the comments: Have you tried Premium A+ Content yet? What’s your biggest challenge with Amazon listings? #AmazonSelling #PremiumContent #FordeBaker #AmazonTips

🚀 The December FordeBaker Newsletter is Here! 🎉 Discover the latest from TikTok Shop's new markets, updates on Amazon Ireland's launch, and our take on the evolving ecommerce landscape and more!

Amazon + TikTok Shop Ireland is Here! 📣 Amazon.ie is expected to go live in Q1 2025! UK sellers can get ahead by migrating listings to their IE accounts now. 🌍 Ireland is available in European Seller Central. Don’t see it? Enable multi-store selling under "How to expand to other stores." 💡 Use Build International Listings to sync offers and be among the first to sell to Irish customers. 🎥 Meanwhile, TikTok Shop is live! Another huge opportunity to expand your reach. #AmazonIE #TikTokShop #EcommerceExpansion #Ireland

Is TikTok Shop the New King of Online Shopping? 🛍️📱 With $17.5 billion in expected revenue for 2024, TikTok Shop is turning the online shopping world on its head. 🌟 Seamlessly blending content discovery with transactions, it's winning over Gen Z 🎯, merchants 🛒, and creators 🎥. Dive into the full story to uncover why TikTok Shop is a game-changer—and the challenges it might face ahead. 🔍✨ https://lnkd.in/ebMnMtCG