Dan Deighton’s Post

TikTok Shop listings have been spotted on Google Shopping pages. Apparently, TikTok's marketing team is testing new strategies. But will it shift to search-based shopping or retain its unique content-based shopping model? Drop basic to get our FREE FBA Basics guide. Subscribe to our newsletter here ➡️ https://bit.ly/3LazalY #amazonseller #fbaseller #businessowner #amazonnews #amazontips #businesstips #tiktokshop #tiktok #newbieseller

TOP AMAZON NEWS: TikTok Shop’s Era of Super Subsidies Is Ending TikTok Shop is adjusting its business model by increasing the fees it charges sellers, starting from a bump to 6 percent and planning to reach 8 percent by July. This strategic shift is anticipated to challenge the low-price allure that has defined TikTok Shop’s ecommerce success. Initially attracting a vast number of sellers with its subsidies, allowing for significantly low prices, TikTok now seems to be steering towards a more sustainable ecommerce environment. Despite the fee hike, TikTok’s rates remain comparatively low against giants like Amazon. However, the increase may pressure sellers, particularly small businesses, to adjust their pricing strategies, potentially impacting their competitiveness and TikTok Shop’s distinctive appeal of discovering unique, affordable products through the platform’s social media integration. #AmazonSellerSchool #TikTokShop #FeeHike

TikTok Shop is here, it’s legit, it’s imperfect, it’s Wild West, and it’s a game changer. Its a tremendous discovery platform and you don’t have to buy your way to the top or worry about deeply entrenched incumbents just yet like on Amazon. What it does share with Amazon is high traffic, low barrier to entry, and they’ve even rolled out their own fulfillment service. You guessed it, “Fulfilled By TikTok”. You can try to get people to go to a site they’ve never heard of or you can simply put yourself where people are already spending their time and money. The golden age of DTC has been over for a few years. Marketplaces and C2C marketing like Affiliates is in. #tiktok #amazonfba #digitalmarketing #ecommerce

Kudos to TikTok, they've done a phenomenal job! Forcing it (TikTok) down everyone's throats, making it addictive, and getting this mass scale. Then TikTok wakes up one day and they say we're going to be a platform where people make money. If you look over into Asia, and that's how everyone shops. They shop live streaming, they shop video discovery. There aren't fancy Shopify websites; it's a whole different way of commerce. TikTok goes, that's going to work here, and we're going to spend every dollar we have to make it happen. At first, I was hesitant as they rolled out the shop platform. They were burning like a billion dollars a day, doing their own fulfilment, and not making money on the brands. Then I see the level of scale that starts happening. There's a brand that was relatively obscure on Amazon a couple years ago, doing maybe 10 million a year, and all of a sudden they're doing 15 million a month on TikTok Shop, like third month in. It's just creating this broadcast system where even if you're not buying it on TikTok Shop, you know that brand in retail. You see it, and when that light bulb came on, I realised this is clear. We've undergone a fundamental shift in how people communicate and shop, just like we did with Amazon. It's the exact same thing happening again. It's presenting itself differently; you have to learn different skills and all that, but it's as good as it gets. You have a billion shoppers, and you can reach them without spending any money. That's the beauty of it all. The fact that You could reach so many shoppers with Amazon without spending a dime, now you can do that on TikTok if you can master virality and different means of communication. You can build something that exponentially scales without having to go raise a bunch of money and all that stuff.

🛒🚨 Social commerce just leveled up 🛒 🚨 TikTok’s latest integration with Amazon is a game-changer. This partnership creates a seamless path from viral content to purchase, allowing users to buy products directly within TikTok. For brands and advertisers, the potential is huge – access to a highly engaged, culture-driven audience with minimal friction from discovery to checkout. This shift marks a new era of social commerce, where storytelling meets shopping. Real-time pricing, Prime eligibility, and product details embedded into TikTok’s native environment offer brands a powerful tool to capture attention and drive sales in the moment. As Amazon continues to expand its reach across platforms, and TikTok Shop gains traction, the landscape of online shopping is evolving fast. For brands, now is the time to step into this space, leveraging content to shape culture and commerce simultaneously. At MYTHOSMKRS, we believe this integration could unlock incredible opportunities for brands ready to tap into the future of social and community commerce. 👋 I’m George Nikolaou, founder of MYTHOSMKRS—where we help forward-thinking brands and creative leaders challenge the status quo and drive culture forward. Join the ride. 🚀 #TikTokShop #AmazonIntegration #SocialCommerce #Content #MYTHOSMKRS #TikTok #Amazon #CreatorEconomy

🚨 𝐓𝐢𝐤𝐓𝐨𝐤 𝐢𝐧 𝐓𝐫𝐨𝐮𝐛𝐥𝐞: 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬? TikTok just lost its court case to overturn the federal ban. Their only hope? The Supreme Court—and there's no guarantee it’ll hear the case. ⏳ 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞: January 19 to sell to a U.S. company or face the ban. 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐝𝐨 𝐧𝐨𝐰? Losing TikTok before establishing yourself on Amazon and Walmart could be a huge setback. Competing with PPC on Amazon alone for competitive products is tough. These platforms can save your brand—and even grow it into something bigger with sustainable sales. 𝐀𝐜𝐭 𝐧𝐨𝐰. Leverage your TikTok visibility and get your brand live on Amazon (the king of e-commerce) faster! #Tiktok #Tiktokshop #TiktokBan #EcommerceTips #AmazonFBA #WalmartSeller #TikTokBan #DigitalStrategy #BrandGrowth #OnlineSales

🚀Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban? When TikTok Shop was new and people hadn't used it yet, they would ask, 'Is this on Amazon yet?'" Potempa, Beachwaver's CEO and co-founder, said in an interview. "I would get those questions like, 'Can I buy it somewhere else?' Now that it's been around for a year or so, we've done 1.2 million orders. Key Points 📌 1. TikTok has already cemented itself as an advertising powerhouse, and with TikTok Shop, the company has been trying to carve out another revenue stream through e-commerce. 2. Amazon sellers are being persuaded to try out TikTok Shop with promises of low fees and steep discounts on products footed by the company, which has also hired talent away from Amazon. 3. Retailers and brands told CNBC they continue to invest in TikTok Shop even though a potential Jan. 19 ban grows nearer. 📌Read Complete Article here on CNBC: https://lnkd.in/dDwuhQe3

Evolving world of Social Commerce   TikTok's game-changing integration with Amazon marks a significant leap in social commerce. By allowing users to make purchases directly within the app, TikTok is bridging the gap between content discovery and seamless transactions. This move could revolutionize conversion rates for advertisers, leveraging TikTok's massive, engaged user base.   The integration offers real-time pricing, Prime eligibility, and product details, enhancing the shopping experience. It's part of Amazon's broader strategy to expand across social platforms, following similar partnerships with Pinterest, Instagram, and others.   While this development aims to boost TikTok Shop's traction, user reception remains uncertain. Some TikTok users have expressed mixed feelings about ads in their feeds. The key question is how this integration will impact user experience and engagement. As we watch this unfold, it'll be crucial to monitor whether this partnership significantly boosts Amazon's sales through social channels and how it shapes the future of social commerce.   #customerengagement #socialmedia #Amazon #TikTok

Success doesn't come from what you wish for—it comes from what you work for. → If you think Amazon or Shopify are the only ways to crush it in eCommerce, it’s time to rethink the game! → Just like you, I thought Amazon was my only path to making my online business dreams come true. → But after navigating those challenges, I discovered TikTok Shop—and that’s where everything changed. ❓Why is TikTok Shop a game-changer? → First Order Memory: That first order is something you'll always remember—it's a key moment that shows your efforts are paying off. → Explosive Growth: In both the USA and UK, TikTok Shop is quickly becoming the go-to platform for sellers. → Seamless Shopping: It blends entertainment with shopping, keeping customers engaged and ready to buy! → Viral Potential: Imagine your product going viral in just hours—it’s all possible with TikTok Shop. If you want to start your journey on TikTok Shop, I’m here to help! Together, we can learn and explore this exciting venture. Just DM me "Tiktok shop", and let’s get started! 👉 Stay tuned for daily tips, insights, and strategies to kick off your TikTok Shop journey. #TikTokShop #eCommerceRevolution #USATikTokShop #UKTikTokShop #ThinkOutsideAmazon #StayTuned #socialmedia #socialcommerce

TikTok Shop Cheapens Your Product? Think Again. I’ve heard this ‘argument’ a few times, and I get it—TikTok’s UK rollout wasn’t flawless. But let’s dig deeper. Do you want the opportunity to reach billions of people? Absolutely. Do you want to make more money than you would selling on Amazon? Of course. As social commerce becomes central to purchasing decisions, TikTok offers one of the most seamless and frictionless shopping experiences out there. From discovery to checkout, it’s a game-changer (see you later, abandoned cart rates). Consumer behaviour is shifting fast, and early adopters who embrace TikTok now will reap the rewards of this momentum. In a few years, there will be two types of sellers: 1️⃣Those who seized the opportunity and grew their brands on TikTok. 2️⃣Those saying, “I wish I had started selling on TikTok sooner.” TikTok doesn’t cheapen your brand—it democratises discovery. And in today’s attention economy, that’s priceless. #TikTokForBusiness #SocialCommerce #EcommerceStrategy #DigitalMarketing #BrandGrowth