Swedish Marketing Inspiration’s Post

I love this analogy when it comes to the utilization of marketing resources. Think of your marketing team as an orchestra. Without a conductor, each musician might play brilliantly, but the lack of coordination results in noise rather than harmony. A focused strategy acts as the conductor, ensuring every instrument contributes to a symphony rather than a cacophony. Allocate your resources thoughtfully, and your marketing efforts will resonate like a well-composed masterpiece. #MarketingHarmony #TeamAlignment #ResourceManagement

As a marketing executive, I always look for inspiration in unexpected places. Recently, I was watching a video of Paul Davids, my favorite guitar YouTuber, interviewing Jacob Collier, a versatile musician dubbed the “The Colorful Mozart of Gen Z” by The New York Times. Their conversation, particularly Collier's insights, left a profound impression on me, prompting reflections that I believe resonate with marketers and leaders alike. At 00:29:21, Jacob Collier remarked, "It makes sense that people want to recreate the things that they love. It’s actually a natural part of learning. But I normally get more interesting results when I’m not trying to control things too much." This notion of relinquishing control for the sake of innovation struck a chord with me. In our fast-paced, highly competitive business environment, the pressure to deliver consistent results often stifles experimentation. Yet, embracing the unknown can lead to unforeseen breakthroughs and fresh perspectives. It’s important to allow ourselves, and our teams, the freedom to explore uncharted territories and embrace the unexpected–even in small ways. Collier's insight at 00:30:28 further challenged conventional wisdom: "In some ways, the more certain I become of things, the less confident I am in myself because being certain is way less interesting than being uncertain." This idea gave me pause. Certainty, while comforting, can inhibit curiosity and limit our potential for growth. Looking back, I’ve discovered that my most fulfilling achievements came during periods of ambiguity, where I was forced to think creatively and adapt to unforeseen challenges. Ambiguity gave me the chance to act without fear, because I had no expectation of a certain outcome. Embracing uncertainty builds resilience and strengthens self-confidence, leading to better results. Finally, Collier's reflection on wisdom and knowledge, captured at 00:38:53, resonated deeply with me: "I’m just a person, what do I know about music?" Paul responded, "Well. A lot." To which Collier humbly replied, "Well, I don’t know. Sometimes I think I know a lot, but when I’m at my wisest, I feel like I know the least." This dialogue reminded me of the timeless quote from Socrates: "True wisdom comes to each of us when we realize how little we understand about life, ourselves, and the world around us." While knowledge may be acquired through study and experience, true wisdom is born from humility and a recognition of how much we still don’t know. It's a reminder to approach every endeavor with curiosity and a willingness to learn. To summarize my takeaways, we do our best work when we: experiment more, embrace uncertainty as a catalyst for innovation, and approach our journey with humility, recognizing that true wisdom lies in acknowledging the vastness of what we have yet to learn. https://lnkd.in/e5A-rxUS

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Indeed, we need to start working and thinking holistically from the start. In times of crisis, funding for culture and research tends to be cut back first, ignoring their importance for social cohesion, critical assessment, innovation that serves the people and the environment, social and policy making.

Yesterday I had the great pleasure of discussing user engagement with Arist von Harpe (Hamburger Morgenpost (Morgenpost Verlag GmbH) on a panel at the Taboola Publisher Seminar in Munich. Though with have very different perspectives (national medium / local medium, subscriber-financed / ad-financed, "tanker" / "dinghy"), we are also dealing with the same challenges: How do we manage to increase reader loyalty to the brand and convince them of our content in such a way that they use our products on a daily basis? How do we win over younger readers who are not as exposed to our brands as in the old days (=no longer have a print reader sitting opposite them on the suburban train holding what feels like a one-square-meter newspaper out in front of them)? How do we want to deal with the large platforms on which many (potential) readers cavort? We approach many things in the same way, some things very differently. But I take away that there were Mopo kindergartens in Hamburg a few decades ago - you can't recruit new readers soon enough 😉 Thanks to Nigel Vincent for the entertaining moderation and to Kaya Glinski for organizing this interesting event. And thanks to Kurt Gessler for the best sightseeing list for a Chicago trip.

Europe’s No. 1 growth conference i.e. Growth marketing summit has already hit the town of Germany taking place at the Alte Oper, a concert hall in Frankfurt am Main on the 19th of June 2024. The conference is ideal for participation if you wish to expand your business following a holistic optimization approach. #GrowthMarketingSummit #FrankfurtEvent #MarketingSummit  #GrowthHacking #BusinessGrowth #MarketingConference  #MarketingStrategies #FrankfurtSummit #MarketingInnovation  #affiliatemarketing #emailmarketing #digitalmarketing  #centurymedia360

The conference is ideal for participation if you wish to expand your business following a holistic optimization approach. #GrowthMarketingSummit #FrankfurtEvent #MarketingSummit #BusinessGrowth #MarketingConference #affiliatemarketing #emailmarketing #digitalmarketing #centurymedia360

Do not wait to think about your marketing funnel. Start focusing on it now as you build out how fans are going to discover you. #musicmarketing #independentmusician #musicpromotion #spotifypromotion #independentartist #musicmarketingtips

⚽️ With the #Euros starting tonight it’s the perfect opportunity to showcase why a cultural understanding of your target audience is essential in marketing. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Irn bru have proved once again why they’re Scotland’s national drink. ❓How? 💙 They get the balance between tongue and cheek copy (it’s unlikely Scotland will get out of the groups) but with the eternal hope all Scots have that well beat all the odds. 💙 They make it relatable. They talk about all the things you might ask a friend or neighbour to do while you’re away. 💙 They use turns of phrase specific to Scotland such as “put on the immersion” ❓How can you apply the same lessons to your international marketing campaigns? 💡 Make sure you really understand the country and culture. What’s the country’s mindset? How do they approach certain challenges? 💡 Blend in with cultural and language norms. You don’t want people to double take because you’ve used a currency, measurement or punctuation convention that isn’t usually used. 💡 Sprinkle in words or turns of phrase that show you understand the audience. Taylor Swift is a master of this adapting the “like EVER” in “We Are Never Ever Getting Back Together” based on the country she’s performing. For example, the line was changed to “Nae chance” in Scotland. 👇 What other aspects need to be thought abo it in international marketing campaigns? And who are you supporting in the Euros?