Bex Elder’s Post

Surely no finer words have been crafted to describe the wonder of the Australian continent.  Penned by a 25-year old Banjo Paterson in 1889 in Clancy of the Overflow, Clancy ‘sees the vision splendid of the sunlit plains extended’ and ‘the wondrous glory of the everlasting stars.’  Not ‘sunny plains’ not ‘plains bathed in sunlight’ but rather ‘sunlit plains extended.’ Perfection! If ever there was a romantic view of the Australian interior, this is it. Almost a century later and songs like Peter Allen’s I Still Call Australia Home (1980) and Down Under (1981) by Men at Work speak pridefully about Australia.  And then came the flawless Bruce Woodley/Dobe Newton creation I Am Australian (1987).  It opens with the Dreamtime, it includes Australia’s (and my) convict forebears, it cites ‘the daughter of a digger,’ ‘a child of the Depression;’ it was inclusive before inclusive was a thing. It calls. It unites. It acknowledges. It is the essence of modern-day Australia. Some might say that the romanticist’s view of Australia ended in the late 1980s a century after Clancy and his everlasting stars. But I think not. Humour has emerged as a platform from which to refashion Australian culture. Barry Humphries as Edna Everage parodied the way we live. Although the high point in crafting a romantic image of modern Australia remains The Castle (1997).  And which leads me to wonder, what is the 21st Century’s most effective progenitor of cultural views of Australia?   Gone are prideful popular views of Australia via art, song and poetry.  Maybe the shaper of a modern romantic view of Australia is something leftfield like the Australian-made cartoon series Bluey (2018-2024) which projects family life in a suburban home with open doors showcasing our ever blue skies. In the past it has been a song, a poem, a piece of art, whereas today it’s a cartoon series. The effect is the same, Australia offers quality of life and hope for the future… as well as everlasting stars.   See my column in The Weekend Australian Magazine $5.50 p/w https://lnkd.in/gn5Rd8yQ

Navigating the global market? A premium domain transcends linguistic and cultural barriers, making your brand accessible and authoritative worldwide. It's the cornerstone of global marketing.

From earmarking your tax refund (if you’re getting one!) to additional tips to help you pay for - & save on - #travel, check out this quick video with ideas! https://lnkd.in/gmCdSdFw #solotravel #womenempowerment

How to fix the Scottish cultural funding crisis? It's an excellent provocation by Dougal Perman which raises essential questions for the Scottish Government, and the rest of us. How can we properly invest in the cultural assets crucial to the economy and our own human health? As co-editor of Sceptical Scot (and Dougal's mum) I'm interested – and delighted – that the article David Gow and I commissioned is the top read on Sceptical Scot. Like other influential contributions, it reveals the links between the economy and political choices. I am particularly intrigued by the insight Dougal gives into the personal relationships between Government ministers, public agencies and the impact on struggling creative industries. It's the *cultural* economy (stupid?) but it's also about human strengths and weaknesses. A more joined-up approach to budgeting would almost certainly improve competence and ensure fairer shares. Very much looking forward to the next episode which (as I understand it) explores creating a can-do culture? https://lnkd.in/eCtwDux7

Market Expansion: Cultural Adaptation is Always the Key A lack of cultural adaptation in your promotional materials is often what drives international consumers away from your brand. Worse yet, it exemplifies how to spend money unwisely. Anchoring a marketing campaign on poorly written or uncreative content—or content that feels awkward or sloppily translated—is a lesson we've seen many of our clients learn the hard way. So here’s some advice 😊 By avoiding these pitfalls, you can ensure that your brand communicates effectively and respectfully in foreign markets, fostering stronger connections with your international customers. Write to us, we can help you. 😉 #InternationalMarketing #CulturalAdaptation #GlobalConnection

Today, Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin, T.D., brought to cabinet three independent reports she commissioned into RTÉ. These reports examined corporate governance, contractor fees and human resources, and a forensic examination of the RTÉ barter account. The final reports contain 116 recommendations that RTÉ needs to consider over the next six weeks. The Minister has always been clear that a decision on the long term funding of RTÉ would be taken once these reports were delivered. That time is now. SPI support the Media Minister in her stated position that direct exchequer funding is the best option for the long-term sustainability of RTÉ. This funding can be multi-annual, protected from political interference by contractual arrangements with the regulator and can provide the best value for both the broadcaster and taxpayer. It allows the broadcaster to plan on a stable financial footing, allowing the organisation to develop and evolve. In fact, TG4 is already direct exchequer funded and shows that such a system can work in Ireland.

Mediawan crosses the continent to CEE

🌐 Expand your reach globally! Join our webinar on Running International Marketing Campaigns. Learn essential strategies, cultural adaptations, and more. 📅 8 May | ⏰ 3:00 pm | 📍 Online 🔗 Reserve your spot! Register here: https://bit.ly/3UP5T5O #international #MarketingWebinar #marketingdigital #marketingstrategy

Today we’re celebrating spoonerisms, speech errors that occur when the initial consonants of two consecutive words are switched, think par cark for car park or bunny phone instead of funny bone. We owe the fame of spoonerisms to a 19th century English reverend Archibald Spooner, who was well-known for mixing up his words. For information on holidays and national days across the world, take a look at our guide to when not to launch a research or marketing campaign. https://buff.ly/43H6TeZ #translationservices #publicholidays #language #english

Boosting communication within an association is much easier with the help of PMI. Effective communication is in our brand promise and we have the tools to help associations flourish. #communitymanagement #communityassociation