Jutta Thielen-del Pozo’s Post

Studies that embrace socio-material theories, such as Actor-Network Theory and Assemblage Theory have proliferated in consumer and marketing research. Despite their popularity, little effort has been devoted to reviewing their use in these fields. This article reports on a systematic theory-based review of 44 articles published form 2003 to 2022. Anna Schneider-Kamp Paulo Franco Domen Bajde Mikkel Nøjgaard #actornetwork #assemblage #consumertheory #marketing

DNA is the future of cold data storage.

Thank you to the Global Semiconductor Alliance and my co-author Eric C. for the partnership in launching a new comprehensive report on “AI, global competition, and the future of our industry.” Together, we connected with over 130 semiconductor industry leaders from the US, Europe, Mainland China, Taiwan, and other regions to understand their perspectives on the long-term trajectory of the semiconductor industry. The results highlight an optimistic industry that is laser-focused on “winning” artificial intelligence, while expressing deep concern about the negative impact of geopolitics. While different companies will take different approaches to these twin trends, nearly all respondents indicate that they can no longer perform “business as usual” - they will need strategic transformation for continued success. The full report, which you can find at https://lnkd.in/e-u5vHGU or https://lnkd.in/efw8bHJa is chock full of other findings which may surprise you, including the “home court bias,” optimism in the American semiconductor ecosystem, the consolidating impact of AI on industry structure, and diverging views on the Chinese semiconductor industry.

We Are Who Will Grow Your Business :- <https://lnkd.in/d74JFG7f.....<https://lnkd.in/dAXaFXXY> Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Give us a call. Corporate identity:- A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved colour palettes, typefaces, page layouts, fonts, and others.

Hi everyone, If you haven’t yet completed my study on Infleuncer marketing and purchase behavior and could spare 20-25 minutes, your participation would be greatly appreciated! Click here to join my study: https://lnkd.in/er5UxkW5 #research #marketing #influencermarketing #marketingresearch

This is the third part of my arc on understanding the importance of the media (singular “medium) of communication. I contend that Mainstream Media which seems set on carrying on its same old business model does not understand this and that is one of the reasons why Mainstream Media is in trouble.

I marvel at many of today’s technological advances. Who would have imagined that Al Gore could have invented this thing called the Internet? And only Dick Tracy could have thought we would have phones on our wrist watches. Mark my word, our cars will be flying soon. Meet George Jetson. I love the high-tech stuff… when it works. When it doesn’t work, I crave for the simpler times. Here are a few cases in point. I was at an airport restroom recently and was attempting to wash my hands, feverishly waving them under the automatic water dispenser to no avail. So, I moved over to the next sink, and that faucet worked. Then I tried to get some soap from the automatic soap dispenser above the sink. It didn’t work, so I moved over to the next sink. Mission accomplished, and I chuckled to myself as I watched a line of people behind me do the exact same process. Then I wiped my wet hands on my pants because the automatic paper towel dispenser didn’t work. Remember the days at the gas station before the pay-at-the-pump option? Not full service, mind you, but rather the process of filling up your tank, going inside and making your payment, hoping the attendant didn’t charge you $10.03 because all you had was a $10 bill. Now we insert our card at the pump, patiently wade through 13 “press here” options, fill up our tank and then receive a message to go inside for the receipt. Ugh. Times like this make me think electric cars might be OK, but the thought of running out of juice in the middle of nowhere still has me a bit skeptical. Speaking of car technology, I was absolutely amazed the first time I used GPS. It was a few decades ago, and I was in another state and renting a car that came equipped with it, telling me where I was, where to turn and what the shortest route was. I continue to love this feature, until the GPS takes me to the wrong place due to maps apparently not being updated. Of course, an outdated Rand McNally would not be current either, but the expectation is that modern technology will work as it should. Today, most all of us are intrigued by artificial intelligence, or what we are commonly calling AI. Even prior to us knowing much about this (even though it has been used for years), we were already struggling to sort through news stories to determine which ones were factual. The floodgate is now open, and we are all going to become even more skeptical of the validity of what we read, watch and hear. The solution seems simple to me: hold the tech companies to the same libel and slander standards (and penalties) that traditional media has to deal with. Don't hold your breath. Meanwhile, be patient while you wash your hands. Better yet, you could use up those gallons of hand sanitizer you still have around. Have a marvelous Monday, and thanks for reading. Shane Goodman President and Publisher Big Green Umbrella Media [email protected] 515-953-4822, ext. 305 www.thedailyumbrella.com

One reason that the Rent. Marketing Platform offers endless possibilities is our integrated marketing solutions. Curious about what that means? Check out this video to learn how Rent. makes it easy to capture renter attention every channel. #multifamilymarketing #apartmentmarketing #leasingseason

One reason that the Rent. Marketing Platform offers endless possibilities is our integrated marketing solutions. Curious about what that means? Check out this video to learn how Rent. makes it easy to capture renter attention every channel. #multifamilymarketing #apartmentmarketing #leasingseason

One reason that the Rent. Marketing Platform offers endless possibilities is our integrated marketing solutions. Curious about what that means? Check out this video to learn how Rent. makes it easy to capture renter attention every channel. #multifamilymarketing #apartmentmarketing #leasingseason