Marketing of Marketing

A viral clip of Eminem pronouncing the Swedish beer Åbro Bryggeri to "Eeeey Bro" back in 2008 made them finally release a beer named Ey’Bro in 2020. The can had a complete re-brand to fit a younger audience, and became the fourth most sold beer in 2021 of Systembolaget AB. The success of Ey'Bro has continued and has kept climbing the charts of the most sold beer of Sweden. To celebrate their success they have both released the "Big Bro" (500 ml can) and a summer collection of merch with bucket hats, swim trunks and towels. It's only a matter of time until Åbro Bryggeri will re-brand to Ey'Bro Bryggeri completely. What do you think about this re-brand? #viral #viralmarketing #sweden #swedishmarketing #marketing #marketinginspiration

Was it a real fight? Or a genius and bold PR stunt? Either way, Fröken Snusk vs. Voi Technology has surely caught the attention of the Swedish people during 2024. Fröken Snusk is a Swedish singer with unknown identity who has become increasingly popular with her songs with crude lyrics (as her name suggests, translated Miss Filthy). In April, Fröken Snusk released a song called "Voi till min fuckboi" which sparked a fight between the singer and Fredrik Hjelm, the CEO of the e-scooter company Voi, where he threatened to sue the singer. The reason? The song was telling people to drink before going on the scooters - something that is strictly against their policy. The clash was documented by the Swedish media, Resumé, Breakit, Dagens Industri and Dagens Nyheter amongst other, and there were many jabs back and forth before finding a solution. Hjelm wrote: "Vi skulle ompröva om hon går med på att delta i vår trafikskola" (translated: We would reconsider if she agrees to participate in our traffic school"). This is something which she ultimately did and released the video on her Youtube channel (see link in bio). What do you think? Was it real? Or just a genius and bold PR stunt? Let us know in the comments 👇 #marketing #viralmarketing #swedishmarketing #sweden #marketinginsweden

See how 3 Sverige, one of the leading telecom companies of Sweden, has used newspaper advertising to show off the new Samsung Z Fold 6. This is a perfect example of how one can create an eye-catching ad with very simple means. As the world becomes more and more digitalized, it is refreshing to see different ways to bridge the digital world with the physical one. "Trött på ett ensidigt mobilliv?" "Tired of a one-sided mobile life?" Yes, please! Company: 3 Sverige Year: 2024 Have you seen any inspiring ads made in Sweden or by Swedish companies lately? Let us know! 🔎 #marketing #swedishmarketing #marketinginsweden #viral

IKEA: INVSBÅL Collection on April Fool's Day IKEA shared the following description the collection: "INVSBÅL (a play on “invisible”) is a surprising range that intentionally resembles convenient solutions that don’t fully address everyday messes at home, but over time, have become part of the home—simply because we’ve grown accustomed to them." All of the items were priced at $1.04 each and created more than 1.1 million impressions and 35 000 engagements across their social media accounts. Company: IKEA Year: 2024 Team: Social Media Team in Singapore Which IKEA marketing campaign is your favorite? 👀

PRESSBYRÅN: Celebrating the Cinnamon Bun's Day with a French-and-Perfume-Inspired Campaign Sweden is known for their love of pastries and fika, specifically the cinnamon bun (kanelbulle). The campaign was created to celebrate the Cinnamon Bun's Day on the 4th of October. It was so successful that the posters set up in the metro stations of Stockholm kept being stolen. Company: Pressbyrån Year: 2023 Location: Sweden Agency: Åkestam Holst / NoA Let us know what you think about this campaign below!🧡 There's also a little affiliatetd surprise in the comment section.