Swedish Marketing Inspiration’s Post

The internet is going wild! 🔥here's why IKEA recently demonstrated marketing brilliance with a newsjacking campaign featuring Arielle Dombasle. What is Newsjacking? Newsjacking leverages current events to promote a brand, capturing public attention with timely and relevant content. ✨ Why This Campaign Succeeded: 1. Cultural Relevance: Arielle Dombasle's fame drew immediate attention, broadening IKEA's audience reach. 2. Originality and Humor: The campaign's creative and humorous approach aligned well with both Dombasle's image and IKEA's brand tone. 3. Perfect Timing: Launching during Dombasle's time in the spotlight maximized message impact. 4. Social Media Buzz: Significant engagement on social media boosted IKEA's visibility and reinforced its dynamic image. 🌟 Key Takeaway This campaign highlights the power of relevance, creativity, and timing in marketing. Smart newsjacking can capture attention and strengthen audience connections. Kudos to IKEA for this brilliant marketing move! 🎉 #Marketing #Newsjacking #IKEA #ArielleDombasle#MarketingStrategy #Advertising #Innovation #MarketingSuccess

This September, Don Julio made a splash at Frieze Seoul, a premier global art event held in cities like Los Angeles, New York, and London. With the vibrant cultural energy of Seoul as our backdrop, we launched our 360 Por Amor tentpole campaign, achieving remarkable results: Share of Mention: 94.2% in the Tequila category Reach: 215 million Kakao Followers: +11,000 Consumer trial: 25,835 Sales:+200% uplift in sales volume In celebration of FRIEZE Seoul, we launched a digitally and socially led campaign with our brand's message of "Por Amor" at the centre to illustrate the intersection of fashion, art, and passion. Partnering with international model Sora Choi and her partner Kove Lee to share their Por Amor story, we initiated a #WhatsYourPorAmor user-generated content social challenge, engaging a community of fashion KOLs to share their personal stories that inspire them to follow their hearts. This initiative yielded significant media value, achieving a 3.8x return on investment while effectively communicating the Por Amor message to our target audience. We further amplified this through digital and viral advertising, reaching 215M impressions, and successfully linked it to fuel the launch of our brand CRM channel on Kakao which has in 1 month of launch, achieved its annual target of 10k followers. The Por Amor pop-up experience was a focal point of the campaign, where we brought to life the theme of Por Amor through 3 floors of experiences to showcase Don Julio Blanco Terrace, Por Amor zone, and a 1942 exclusive party for 600 influencers and KOLs. We further expanded the scale of Don Julio visibility and sampling across eight Frieze affiliated parties, such as FRIEZE Music, FRIEZE Live, and the BAZAAR FRIEZE party, sampling over 6,000 consumers. Our commercial teams delivered strongly in the on-trade, leveraging this tentpole moment to make Don Julio shine across 20 selected lounges, bars, and restaurants in FRIEZE hot spots, driving trial resulting in 25,000+ liquid on lips, with an uplift of +248% sales vs same period LY. No doubt it was a tremendous effort to pull this off so a special thank you to every single person involved - my direct team, our commercial and CR partners, and our agency partners Jung V Matt Korea, PMG Korea, W& Korea, Oyster Korea, The Drum APAC and Weber Shandwick who have worked tirelessly and collaborated seamlessly to make it happen. Por Amor indeed - If not for love, then for what?

- 📈 Singaporean retail brands are leveraging Xiaohongshu to attract Chinese tourists, seeing increasing inquiries and engagement. - 🛒 Xiaohongshu's tailored, influencer-driven strategy helps brands maintain relevance amid changing consumer preferences. - 🎯 Navigating Xiaohongshu requires understanding platform-specific advertising restrictions and content nuances. - Want full insights? Subscribe to Tech in Asia to read the entire article.

#AMayZing Campaign: Diving Deep into Coffee Branding with Starbucks Module 3 is my favorite because of its focus on social media and campaign strategy. We explore social media platforms, influencer marketing, and community management as tools to enhance campaign performance. Additionally, we learn how to effectively measure the success of social media campaigns and events, considering metrics, KPIs, and both direct and indirect impacts. This module aligns perfectly with my career path in social media specialization. It has equipped me with the knowledge to respond to social media phenomena that I have encountered and dealt with in the past. For Brand Challenge 3, I collaborated with Raditya Ardani to create a May campaign for Starbucks Indonesia. Through social media and business audits, we realized that Starbucks is the largest coffee drink brand and is well-known by many people. So our campaign goal is to increase engagement and collect more leads through the app. We developed a content plan and mockups for the campaign, carefully considering platform selection, engaging content, and collaborating with relevant influencers. Below is an overview of our campaign concept. We recognize that there is always room for improvement, so please share your thoughts and suggestions in the comments section! Full Experience Deck: bit.ly/PurwadhikaSBY Purwadhika Digital Technology School #Campaign #SocialMedia #Branding #StarbucksIndonesia

🧋If it's about a brand collaboration, you know HEYTEA is involved... here's another great one from the tea drink chain with ANTA GUANJUN for the Paris Olympics 👇🏼 On July 26, 2024, HEYTEA launched an Olympic-themed campaign in collaboration with ANTA GUANJUN, under the theme "Joy of Winning (喜悦夺冠)," introducing a series of joint activities and products: 🏡 Offline: Pop-up Store: HEYTEA set up a pop-up store called "HEYTEA Paris Tea Room" in Paris, France. The opening day saw sales exceeding €10,000, with various sports-themed badges selling out. Themed Stores: Over 4,000 HEYTEA stores across China featured themed decorations starting July 26, creating an immersive "Joy of Winning" experience. In-depth themed stores in cities like Guangzhou and Shenzhen included podium installations, allowing customers to mimic athletes and experience award ceremonies firsthand. 📱 Online: Interactive Activities: HEYTEA launched online activities such as "Giveaway 10,000 Cups of Heytea to Celebrate Chinese Athelates' Winning Moment" and "Collect Medals for Brand Gifts," They invited fans to visit ANTA GUANJUN's 30 stores nationwide to discover co-branded shoes and apparel. These activities allowed consumers to engage with the Olympic spirit and celebrate the victories of Chinese athletes in Paris. ⚡️ Product Innovation: Co-branded Fruit and Vegetable Tea: HEYTEA introduced its first fruit and vegetable tea product in a newly designed "Ton-Ton Bottle." The "Winning Slimming Bottle" blends fresh fruits and vegetables with the classic green tea base, offering a refreshing and healthy experience. 🤳🏼 Social Media Performance: #Weibo: As of July 31, 2024, the hashtag #JoyOfWinning had garnered 34.35 million views on Weibo. #WeChat: HEYTEA's official WeChat account published multiple posts about the campaign, detailing the activities and product features, with each post engaging 30,000 to 100,000 views. #Douyin: Related videos on Douyin reached over 700,000 views, with many users sharing their experiences of participating in the activities and their impressions of the co-branded products. #Xiaohongshu: many influencers and KOCs to showcased the products and highlights of this joint event from multiple angles, further building momentum for brand awareness.

🌟BMG’s Latest Campaign Crush Moment 🌟 Nestlé Nespresso SA x Pantone Nespresso's summer collection is inspired by the Mediterranean lifestyle, featuring a curated selection of new and fan-favorite coffee flavors and recipes. The beautifully designed packaging and accessories, brought to life with sun-drenched colors from our collaboration with Pantone, add a vibrant touch to this collection. Experiences Around the World: Nespresso has created Mediterranean summer experiences worldwide with pop-up cafes and immersive installations, allowing consumers to enjoy Nespresso moments in Mediterranean-inspired settings. Pop-up shops are a powerful tool for boosting brand awareness, customer connections, and product launches. With 80% of retailers finding them successful, pop-up shops are growing in popularity and are expected to generate over $95 billion annually by 2025. Building Community: Recently, Nespresso hosted an event in Montreal and several other major cities worldwide to unveil their latest campaign. Many influencers were invited, leveraging their reach to increase engagement and conversions. Followers often place greater trust in recommendations from influencers they follow and trust, making this strategy highly effective. In our office, we enjoy discussing innovative marketing campaigns that capture our attention. We find inspiration in seeing these big brands collaborate to bring fresh and exciting ideas to life. Need a content marketing strategy to keep your brand ahead? Send an email to [email protected]⁠ #NespressoXPantone #PopUpShops #BrandAwareness #InfluencerMarketing

"More brands, users, and creators are embracing #XiaoHongShu, reshaping strategies, and transforming how we engage with customers." Check out what our Campaign Strategist, Leiana Ali has to share about how XHS is changing the game! #XHS

📣 Double 11 2024: U.S. Brands Thriving in China with Precision Social Media Marketing As of November 12, Double 11 sales in China reached a record $115.7 billion, with American brands in high demand across home appliances, 3C digital products, and beauty. Through sophisticated China social media marketing strategies, these brands are connecting with China's massive consumer base in powerful ways.📈 🔌 Home Appliances Surge: Generating $18.1 billion in sales, U.S. brands captured a 15.7% market share by emphasizing energy efficiency and quality. Using platforms like WeChat and Douyin for livestreams, brands demonstrate their product advantages and eco-friendliness, resonating with China's eco-conscious shoppers. 🌱 📱 3C Digital Products Lead: In the 3C category, major U.S. brands like Apple helped drive $16.4 billion in sales, taking 14.2% of the market. By partnering with influencers on platforms like Weibo and Bilibili, these brands share exclusive tech innovations and announcements to connect with consumers. 🚀 💄 Beauty & Personal Care Boom: American beauty brands are on the rise, generating approximately $13.8 billion in sales. By targeting the Chinese market through Xiaohongshu (Little Red Book) campaigns, strategic influencer partnerships, and user-generated content, these brands emphasize product quality and build consumer trust. 🌟 🔗Landelion Inc., a leading China social media agency, specializes in helping U.S. brands succeed in China through precise social media marketing strategies. Our deep localization expertise and platform insights empower U.S. brands to stand out and grow in the Chinese market. Ready to unlock your potential in China? Landelion Inc. is here to guide you. 🎯 #Double11 #ChinaMarket #USBrands #SocialMediaStrategy #Localization #ChinaSocialMediaMarketing #Landelion #BlackFriday

🚻 Experiential marketing is a strategy that directly engages consumers and encourages them to participate in a brand experience. The following are reasons you should use experiential marketing today! 1. Creates Memorable Experiences ❤️ Experiential marketing involves creating memorable, immersive experiences that leave a lasting impression on consumers. 2. Builds Emotional Connections 😀 🤔 🤤 By engaging consumers in a personal and meaningful way, experiential marketing helps to build strong emotional connections with the brand, fostering brand loyalty and advocacy. 3. Encourages Word-of-Mouth Marketing 📢 Experiential marketing campaigns often generate significant word-of-mouth buzz. 4. Provides Valuable Consumer Insights 📊 Experiential marketing allows brands to interact directly with consumers, providing valuable real-time feedback and insights. 5. Differentiates the Brand 🏆 In a crowded marketplace, experiential marketing can help a brand stand out from the competition. 6. Boosts Engagement and Conversion Rates 💰 Experiential marketing can drive higher levels of consumer engagement and increase conversion rates. 7. Enhances Brand Storytelling 📖 By creating experiences that align with the brand’s values and messaging, companies can communicate their story more effectively and resonate with their target audience. IKEA is a great example of this strategy implemented effectively. Firstly they launched the IKEA Place App in 2018. It utilizes AR to help customers make accurate decisions on which items to get by showing how it would look in your space, narrowing your decision down by measurement, style, and function. IKEA also hosts a memorable experience called the IKEA Sleepover event where lucky customers get a chance to spend time with their families at a designated retail store while enjoying the furniture and decor items IKEA has to offer. Here's an article with more details on the IKEA Sleepover Event: https://lnkd.in/evpdxASW IKEA Place promo: https://lnkd.in/eKdwrUQT #digitalmarketing #marketing #advertisingandmarketing #contentmarketing #MKTG5515 #MKTG5519

🚨 Transforming Retail Experiences: Our Work with Crocs Malaysia 🐊✨ Earlier this year, we had the incredible opportunity to bring Crocs Malaysia’s brand vision to life at their pop-up event at Mid Valley Megamall, Kuala Lumpur, from June 26 to 30. This vibrant activation celebrated individuality and self-expression—core values of the Crocs brand. 🔹 From Concept to Creation We took the reins from ideation to execution, designing an immersive retail environment that was not only visually engaging but also functional for fans to explore Crocs' iconic clogs, Jibbitz charms, and more. Every corner of the pop-up radiated fun, freedom, and flair. 🔹 Engaging Influencers & Media To amplify the excitement, we collaborated with some of Malaysia's top influencers, creating content that resonated across social media. Meanwhile, our curated media event ensured extensive press coverage, sparking conversations both online and offline. 🔹 Results That Spoke Volumes Over five action-packed days, the activation became a hub for Crocs fans of all ages. Whether snapping photos, customizing their clogs, or just soaking in the vibrant energy, visitors experienced Crocs in a whole new light. This project underscores our commitment to delivering next-level brand activations that connect with communities in authentic and unforgettable ways. 💭 What’s your take on the future of experiential marketing in retail? Let’s keep the conversation going! 👇 📱 Video optimised for mobile format #MagicSystem #RetailExperience #CrocsMalaysia #BrandActivation #ExperientialMarketing