Brand's Media Group’s Post

Nestlé Nespresso SA x Pantone — the summer collaboration we all needed. ☕ Nespresso's summer collection is inspired by the Mediterranean lifestyle, featuring a curated selection of new and fan-favorite coffee flavors and recipes. The beautifully designed packaging and accessories, brought to life with sun-drenched colors from our collaboration with Pantone, add a vibrant touch to this collection. Experiences Around the World: Nespresso has created Mediterranean summer experiences worldwide with pop-up cafes and immersive installations, allowing consumers to enjoy Nespresso moments in Mediterranean-inspired settings. 📈 Pop-up shops are a powerful tool for boosting brand awareness, customer connections, and product launches. With 80% of retailers finding them successful, pop-up shops are growing in popularity and are expected to generate over $95 billion annually by 2025. Building Community: Recently, Nespresso hosted an event in Montreal and several other major cities worldwide to unveil their latest campaign. Many influencers were invited, leveraging their reach to increase engagement and conversions. Followers often place greater trust in recommendations from influencers they follow and trust, making this strategy highly effective. In our office, we enjoy discussing innovative marketing campaigns that capture our attention. We find inspiration in seeing these big brands collaborate to bring fresh and exciting ideas to life. We're always looking at marketing moments within our team, to stay ahead of trends & to see what's coming up in the industry. 👀 Which campaign has caught your eye? #NespressoXPantone #PopUpShops #BrandAwareness #InfluencerMarketing #MarketingMontreal

✈️ Waiting at Mexico City airport with a refreshing Zoé Water bottle! 💧 I met Héctor Cruzado Castañeda a few years ago while working on some projects, and his approach to branding has always inspired me. His vision for Zoé Water—transforming it from “just water” into an experience—has truly reshaped Mexico’s beverage industry, even for those who don’t typically enjoy drinking water. Zoé has become a case study in branding and consumer engagement. Here are some key lessons from their journey: 𝟭. 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗪𝗵𝗲𝗿𝗲 𝗧𝗵𝗲𝘆 𝗔𝗿𝗲: With 20,000+ retail locations (Walmart, OXXO, Liverpool…) and a strong online presence, Zoé ensures accessibility and visibility across all channels. 𝟮. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 & 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴: Each label is fresh and relevant, connecting uniquely with consumers and making a splash on the shelves. 𝟯. 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗖𝗵𝗼𝗶𝗰𝗲 𝘁𝗵𝗮𝘁 𝗦𝗽𝗲𝗮𝗸𝘀: From alkaline to natural flavors, Zoé offers options tailored to lifestyles and health goals, showing a deep understanding of their audience. 𝟰. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆: Known as “the water of Twitter,” Zoé pioneered influencer marketing and digital branding, creating a personality that resonates with its audience. 𝟱. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗕𝗿𝗮𝗻𝗱𝘀: partnering with lifestyle brands like Síclo, Timberland or lululemon broadering its reach and connecting with lifestyle-focused consumers. The company’s success demonstrates that authentic connections and brand storytelling are what set products apart. Welcome to the Digital Link family, we’re thrilled to work with such forward-thinking partners! #branding #premiumwater #marketing #mexicocity

Influencer marketing with MINISO UK & Gemma Collins: The Essence of Authenticity. Opening the new MINISO UK in Westfield Stratford. Blending a brand with Gemma Collins isn’t just about marketing; it’s about storytelling with heart and humor. Her genuine, playful spirit offers a unique way to connect, making her an ideal voice for brands aiming to resonate on a human level. 🎥 Key Strategy: Keep the Camera Rolling 🎥 Capturing spontaneous, authentic moments with Gemma allows audiences to see the true personality behind the brand, deepening emotional connections. Watch the video that will be posted soon featuring Gemma. Authenticity Meets Playfulness It’s not just about Gemma’s visibility; it’s about integrating her vibrant spirit into the Miniso Brand narrative. Authentic, engaging storytelling invites consumers not just to buy, but to belong. With talents like Gemma Collins, brands transcend traditional marketing, creating magnetic, relatable experiences. Here’s to those ready to blend authenticity with playfulness, making every moment an opportunity to inspire. Picture of me and Gemma after we finished filming, it was a pleasure to work with her. It was great as always to work with the Miniso team again 🤗 Leanne Fitz Sarah Gill Rida Naqvi Saad Usman Dennis Champness and others 🎬 #Branding #Authenticity #GemmaCollins #InfluencerMarketing #videomarketing

Summer time calls for refreshing beverages and energy booster drinks. As the beverage market heats up, I explored the retail dynamics and consumer choices driving innovation in functional beverages. From experiential promotions to collaborations with influencers, brands are adapting to stay ahead. The rise of Indian beverages globally and the energy drink craze are just a few trends shaping the industry. Read my latest article to discover how brands can position themselves for success in this dynamic landscape. #RetailLandscape #ConsumerBehaviour #Branding https://lnkd.in/dhZi_rEU

The pace of innovation in CPG has never been faster. It's an exciting time for new brands as the barriers to trial are lower - people are willing to take a chance on something new. On the other hand, it's increasingly difficult to cut through all the noise. Celebrity and influencer-led brands are becoming a growing category unto themselves, as their personal followings translate into an audience for the brand and give retailers a plausible proxy for success when trying to choose what will make it onto the shelf. But having a celebrity isn't enough - an authentic brand story that aligns with the celebrity's persona and resonates with their community is imperative. Brands like Casamigos Tequila, Dos Hombres, and Chamberlain Coffee have done this incredibly well. We brought this same ethos into building EIGHT Brewing Co. and are seeing the results as the product and brand resonate with consumers, beyond their association with Troy Aikman. You can read more about what it takes to build a winning brand, celebrity-led or otherwise, in my recent article in Forbes below.

The Ruling Food Chain's marketing strategies are as captivating as their dishes 🍔. Their emphasis on experiential dining, digital engagement, and personalization sets them apart 📱. By leveraging social media influencers, they create buzz and drive foot traffic 📸. Their loyalty programs and targeted promotions keep customers coming back for more 🎁. Additionally, they excel in creating a seamless omnichannel experience, integrating online ordering with in-store dining 🛒. Through innovative campaigns and menu innovations, they constantly stay ahead of the competition 🚀. Their commitment to sustainability and community involvement further solidifies their brand image ♻️. #FoodChainSuccess #MarketingInnovations #DigitalEngagement #CustomerExperience #OmnichannelStrategy #SustainabilityGoals #CommunityInvolvement 🌟

The power of the pop-up - is the impact still there and should you use it? Yes, if recent trends are anything to go by, the appetite for experiential brand activations like pop-ups is back and stronger than ever before. With brands such as Burberry taking over a café, Pinterest’s reimagined high street corner shop, and Lush’s Barbie shop, it’s clear that getting up close and personal with your favourite brand is important to consumers. Although the demand for experiences is not new, it’s the new-age force of influencer marketing that can help propel your pop-up and generate interest beyond your physical reach. This week, together with our client Pleo, we created a Copenhagen-style house pop-up inside London’s Bank Station, to help spread some joy to the morning commute. Here are a few quick wins that made it successful: 👍 We used Pleo Pink branding to help it stand out  📍We ensured the location reflected the industry and target consumer 👣 We chose the time with the highest footfall  ⚙ We added spin-to-win elements so that commuters could play and go in a flash 🛍 And, most importantly, we had giveaways - who doesn’t love a freebie? Pleo are planning more activations in June, so keep your eyes peeled for pink! #brandactivations #popup #london #eventprofs

Bacardi Introduces Mango-Chilli Rum for Gen Next! 🌶️🥭 Bacardi is spicing things up with the launch of Bacardi Mango Chilli, a sweet and spicy fusion of mangoes and chillies, tailored for India’s evolving palates. This bold move taps into the country’s love for mangoes while aligning with a growing trend for adventurous flavours among Gen Z and millennial consumers. 🍹 What stands out about Bacardi’s marketing strategy is its focus on authenticity and experiential marketing. Instead of relying on traditional celebrity endorsements, Bacardi is leaning into values-driven engagement. They’ve partnered with influencers like Radhika Seth to connect with their audience in a more dynamic and relatable way. 🔑 Key Highlights: Market Segmentation: Targeting younger consumers with bold flavours for casual settings. Consumer-Centric Innovation: R&D ensures the flavour appeals across India’s diverse tastes. 360-Degree Marketing: A mix of digital and on-ground events (like NH7 Weekender) creates a full consumer experience. Bacardi #MarketingStrategy #ProductLaunch #GenZ #Millennials #Bacardi #ExperientialMarketing #ConsumerEngagement #DigitalMarketing

My personal take on the winning formula behind Miu Miu’s recent success! 🚀 (Also, as someone who grew up in the Paris Hilton fashion era, the fact they got me wanting that low rise mini skirt is impressive so, I had to deep dive into this 😂 ) We all know the phrase ‘you have to spend money to make money” Well, spend it right, and it really pays off! 💰 While a generous budget certainly supports this approach, I think there were many brave moves the brand made in the wider marketing strategy that are the reason behind its success: 🚀 Insightful product development: They called it on the trends and invested in excellent product innovation. 🤹♂️ A detailed, cohesive, and aggressive multi-channel approach placing a curated brand aesthetic across multiple touch points over an extended period. 🌟 A very well-researched and effective influencer marketing strategy and ambassadorship program, this is the epitome of the positive outcomes of selecting multiple and RIGHT influencers for a brand. 👩🎨 Creative freedom. Miu Miu created the aesthetic, distributed it everywhere, and then gave their partners and creators creative freedom in their interpretation of that. The result? A huge uptake in brand equity and desirability across a range of demographics and a mass of UGC creating itself across multiple platforms, further extended Miu's Miu's impact. This strategy propelled their sales to soar by 58% in 2023 which I think any brand can learn from and replicate to some degree. #linkedinshorts #linkedinshortform #shortformvideo #linkedinvideo #digitalmarketing #socialmediamarketing #socialmedia #brand #brandmarketing #miumiusales #luxurybrandmarketing #luxurymarket

Exciting News! 🎉 We are thrilled to announce the launch of our Global Luxury Brand Analysis Report! 🌍 ✨ Dive into comprehensive insights and trends shaping the luxury industry today. Discover how our Competition Intelligence Platform, #LYWatch, collects all activations to identify key trends and their evolutions. #LuxuryAnalysis #GlobalInsights #LuxuryIndustry