Our story began in 2012 in an alley called Jiangbianli. At that time, milk tea shops often used low-quality ingredients. This was frustrating for Neo, who was 19 years old and drinking “milk tea” that was made with non-dairy powder and tea powder instead of fresh milk and real tea. Thinking differently, Neo created the first-ever Cheese Tea in his own kitchen. By softening the overpowering tea taste with a layer of fine cheese foam made with real milk, it created a sweet aftertaste that perfectly catered to the young crowd, marking the start of a new era of tea. The delightful tea aroma lingered in the alley, inspiring us to reimagine this ancient beverage with a modern twist.
While coffee invigorates and alcohol intoxicates, tea holds a unique place as a calming and soothing influence, much needed in today's hectic world. The core elements of tea - tea polyphenols, theanine, and caffeine - blend together like a waltz in a symphony. Each plays a unique role in the flavor, scent, and effects of tea.
Today, cheese tea and the new-style tea culture are taking the world by storm. With over 4,000 stores worldwide, we still take everything we do seriously. We hope to bring simple joy and a touch of Zen to more people through a good cup of tea.
WHO WE ARE?
Originator and Promoter of New-Style Tea
Through real ingredients and boundless inspiration, we pioneered the New-Style Tea.
But we will never stop - we will continuously driving quality, sparking joy, and moving forward.
WE WANT...
Tea be cool
Tea to world
VALUES
Focus on Brand &Customers
Always Day One
Balance Between Inspiration & Excellence
Simplicity & Camaraderie
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所属行业
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食品和饮料服务
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规模
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超过 10,001 人
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总部
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深圳市，广东省
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类型
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私人持股
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创立
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2012
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领域
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Tea、Fashion、Creativity和Inspiration
