Intuit Mailchimp

Through the roof ROI is always a good thing in our books. Mailchimp your marketing with our AI-powered platform for hyper-personalized, multichannel campaigns.

One of the biggest takeaways I spotted from Intuit Mailchimp’s analysis of the 2024 holiday shopping season is that the new year is ripe with new opportunities to drive loyalty. Here’s why → 64% of orders from Mailchimp customers with connected stores came from new customers during Cyber Weekend 2024. That's a huge opportunity to grow your loyal customer base! And research we produced with Canvas8 tells us that the best kept secret to driving loyalty is actually grounded in science. Our Loyalty Wheel reveals 4 key drivers of loyalty: 1. Reward: Our brains love rewards. Create a sense of reciprocity by offering exclusive deals, personalized discounts, or early access to new products. 2. Memory: Make it easy for customers to remember (and repeat!) positive experiences with your brand. Design a frictionless customer journey, offer subscriptions for frequently purchased items, and send well-timed reminders. 3. Emotion: Foster an emotional connection that goes beyond transactional exchanges. Align your brand with causes your customers care about, share authentic stories, and build a sense of community. 4. Social Interaction: Encourage customers to share their love for your brand with friends and family. Create opportunities for user-generated content, run refer-a-friend programs, or host exclusive events. And here's how to put it all into action: 🎉 Surprise and delight: Gift your customers with unexpected rewards. And just not generic discounts. Offer exclusive experiences or partner with like-minded brands to create unique offers. 🛝 Streamline every touchpoint: Remove friction in the customer journey with automation. From browsing to purchasing to post-purchase support, make it easy and enjoyable to do business with your brand. 🎯 Prioritize personalization: Craft your messaging and build authentic connections. Use data and AI analysis to understand your customers' values and preferences and use those insights to create content that resonates. 🤗 Give VIP treatment: Make your customers feel like VIPs. Give them early access to new products, invite them to exclusive events, or feature them on your social media channels. Download Mailchimp and Canvas8’s The Science of Loyalty and The Strategic Loyalty Playbook for a deep dive into the science, complete with actionable strategies and inspiring examples: https://bit.ly/49FJayO Make 2025 the year of the loyal customer. You got this.

Meet your (marketing) match. Our personas capture the ways our customers used Mailchimp’s tools to reach their audiences this year. Tell us your persona in the comments below.

In preparation for an exciting start to the new year, we’re giving our employees a break away from work to spend time with loved ones and recharge over the holidays. We understand this is still an important time for you and your business, so our Support team will remain available from December 24 - January 1, though response times may be a bit longer than usual. These team members will enjoy additional time off in the new year. For additional help check out our contact form: https://lnkd.in/gsTTnQaT Cheers to 2025 🎉

Does "circle back" circle back into your email vocabulary 🔄? Or maybe you’d prefer to touch base later when it comes to your work-vernacular?

2024: A year of insight. Trends come and trends go, but our commitment to gathering and sharing insights is consistent YoY. Thank you for a wonderful ride in 2024. Cheers to growth in 2025! 🍾 🎊 #marketing #data #trends

Marketers interested in the human condition: This podcast’s for you. The Subcultural podcast shines a light into countercultures and unexplored corners of mainstream communities. You’ll get unique insights into what makes the people at the heart of these collectives tick. In the latest Subcultural episodes, you’ll hear from: 🎤 Popular internet Swifties Dani and Zach, fueling Taylor Swift’s die-hard, pop-culture-influencing fanbase. 🧶 London Kay, a prolific yarn bomber covering New York (and the world) in pieces of tangible, crocheted art. 🕺🏿 Monsieur Robby, a Parisian Sapeur who uses fashion to revolt against colonial oppression with elegance and artistry. 🧁 MyMiniBakes, a chef who cooks miniscule delicacies that go viral in a big way. Join our host, comedian Alexis Gay, and special guest Dr. Marcus Collins, as they peel back the layers of what makes these spaces interesting, offering you an unfiltered look into these communities. Listen wherever you get your podcasts.

Here's a quick recap of the latest email marketing trends today: 1.  AI predictive analytics is changing the way organizations market. 2. Accelerated mobile pages & dynamic content personalization for email. 3. Simplification of content: Your target market is reaching content saturation. Futurist and author Crystal Washington, CSP, CPAE weighs in on these three insights to keep in mind for your holiday marketing. #marketing #digitalmarketing #AI

AI isn't just about efficiency anymore—it's supercharging marketing outcomes. 🦾 Top-performing marketers are thinking beyond AI’s ability to drive efficiency, and using the technology to supercharge their marketing outcomes. These Revenue Leaders are combining generative AI (to build more relevant content faster) with analytical AI (to review how customers interact with that content). This gives them actionable insights to optimize their campaigns. Using AI like a trusted assistant who takes on manual tasks frees up your time so you can focus on strategic growth. Learn from those who have shifted their thinking on #AI to laser in on business outcomes. You can expect concrete benefits like: • Improved customer satisfaction • Heightened brand awareness • Increased return on investment 🔗 Find AI-specific strategies in the Revenue Blueprint: Strategies for Performance-Obsessed Marketers here: https://bit.ly/3UM6Z1I #digitalmarketing #technology #marketing

Think twice before offering that discount. Marketing authority Richard Shotton shares science-backed reasons why restraint is best. #marketing #digitalmarketing #ecommerce