Spark Novus’ Post

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture Australia, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture Australia, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

How can AI revolutionize marketing without losing the creative spark that drives brand success? In our latest episode of the Brand Intelligence Podcast, IntelligenceBank CMO William Tyree and CEO Tessa H. discuss this with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing assets while maintaining the creativity that drives brand success. From developing a proprietary AI-powered brand operating system to navigating resistance to AI adoption, Bridget offers deep insights into the evolving role of technology in marketing. Tune in to learn how AI is transforming the industry without replacing the human touch, and why creativity remains at the heart of brand excellence. Click the link below. https://lnkd.in/grzQsbBr #AIMarketing #BrandIntelligence #CreativeMarketing #MarketingInnovation #AIandCreativity #MarketingStrategy #DigitalMarketing #PodcastEpisode #BrandSuccess #MarketingTechnology #CreativeExcellence #Automation #Branding #LeadershipInsights

In this podcast episode of our Marketing AI SparkCast, our very own Aby Varma talks to Mark Demeny of Yext and John Schneider of Chameleon Collective to discuss AI's transformative impact on content management systems (#CMS) and digital experience platforms (#DXP). They explore AI's role in enhancing personalization, automation, and efficiency in digital experiences, while also delving into the future of AI-native products, market trends, and the implications for both agencies and in-house teams. Links to Spotify, Apple, YouTube, and iHeart are in the comments. #AIMarketing #MarketingAI #DigitalExperiences #Personalization

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture Australia, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

2023 marketing: AI for content development 2024 marketing: AI agents to maximize goals/extend teams Thanks Anca Platon Trifan, CMP, DES, WMEP, for having me on the podcast! One of my favorite topics: AI agents empowering marketers in 2024. While 2023 AI helped to: Create content and campaign assets 2024 AI will use LLMs to: Create, prioritize, and execute tasks Guided by you and your company data Example: Imagine all you do is, provide: Your brand info and your goals    AI agents provide: 1. Content development for multiple workflows 2. Personalized landing pages by account 3. Events to identify leads  4. Super Lead identification/scoring  5. Mobilize sales teams to engage super leads Marketing has never been more efficient, personalized, or powerful! Feel free to check out the episode. Link below. #ai #tech #b2bmarketing #events

Is voice technology as revolutionary as we thought it to be? The answer is yes—it’s just a matter of exploring its unique potential rather than copying existing technologies. On Episode 32 of the Scaling Tech Podcast, host Arin Sime welcomes Tobias Dengel, President of WillowTree, a TELUS International company and premier, full-service digital experience agency servicing Fortune 500/5000 clients and large government agencies. He’s also the author of "The Sound of the Future: The Coming Age of Voice Technology," which illustrates how voice technology is set to transform business operations. Tune in for an engaging discussion on why voice technology works best with a multimodal approach, how voice commands can transform user interactions, the complexities of building trust with AI and voice models, and how voice interfaces combined with AI can bring significant value to your users and your organization. https://lnkd.in/eq25Z5Pw #voice #voicetechnology #voicemodels #multimodal #conversationalAI #VoiceAI #techteams #podcast The Scaling Tech Podcast is brought to you by AgilityFeat – Building Latin American Development Teams for US companies since 2010 and WebRTC.ventures – Specialists in Live Video and AI Integration.

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture Australia, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture Australia, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.