Nobody wants to be the Brand Police. Add to that Brand Snitch, Brand Dictator, or worse, Brand Bully. Leanne Franco, VP of Communications at critical minerals company Wyloo has put tools in place to minimize all of the above. Catching up with IntelligenceBank CMO William Tyree on the Brand Intelligence podcast, Leanne discussed Wyloo’s recent rebrand strategy and how they keep their brands and assets on track to protect all that good work. To listen in to the full episode click the link in the comment below. #BrandPolice #RebrandStrategy #RebrandingSuccess #BrandStrategy #BrandAssets #BrandAmbassadors #PodcastEpisode #BrandingPodcast, #BrandTransformation #LeadershipInsights #CorporateRebranding #BrandEvolution
About us
IntelligenceBank is a leading digital asset management, brand portal and marketing operations platform, bridging the gap between the digital content explosion and content approvals. Loved by customers in 55 countries, IntelligenceBank employs AI, and automation to ensure brands get to market quickly, maintain brand consistency and adhere to regulatory compliance.
- Website
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http://www.intelligencebank.com
External link for IntelligenceBank
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Melbourne, VIC
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Digital Asset Management, Marketing Automation, Marketing Operations Software, Online Brand Guidelines, Creative Templates, Marketing Resource Management, Disclaimer Engines, Marketing Compliance Software, and Marketing Workflows
Locations
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Primary
40 City Road Southbank
Level 20
Melbourne, VIC 3006, AU
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San Diego, California 22434, US
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Fort Lauderdale, Florida 33301, US
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Vancouver, Washington VFJ, CA
Employees at IntelligenceBank
Updates
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🚗 How did Angle Auto Finance reduce marketing compliance review times to just 2 minutes per asset? Faced with overwhelming content review demands, Angle Auto Finance needed a fast, efficient, and scalable solution to stay ahead of regulatory risks. Their answer? IntelligenceBank's creative repository, workflow platform, and AI-powered marketing compliance solutions. In just 30 days, Angle Auto implemented: ⏩ A system that reviews 1.6 million pages a year, identifying 12,000 potential risks. ⏩ Automated website reviews that save 20,700 FTE weeks—that’s the equivalent of 400 years! ⏩ Compliance speed improvements, slashing content review times to just 2 minutes per asset. Want to learn more about how they did it? Dive into the case study in the comments below. #MarketingCompliance #AIPoweredSolutions #EfficiencyGains #ContentCompliance #RegTech #MarTech #AutomatedCompliance #BrandCompliance #FinancialServices #IntelligenceBank #DigitalTransformation #ComplianceAutomation #RiskManagement
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Is your website fully compliant with relevant laws and regulations? Far too many marketing leaders don’t know the answer to that question. Now imagine if you had to manage 800 individual websites with complex regulations to adhere to? 🤯 That's the reality for IntelligenceBank client Golden Charter. See how this top UK financial services firm controls risk for over 12,000 web pages and manages to save one FTE in the process. Check out the case study, (link in the comments). #MarketingCompliance #MarketingComplianceSoftware #WebScanning #MarketingContent #RiskDetection #WebRiskScanning #MarketingCompliance #RegTech #DigitalCompliance #WebsiteCompliance #FinancialServices #Automation #ComplianceSolutions #EfficiencyBoost #AIinFinance #RegulatoryCompliance #GoldenCharter #UKFinance #ComplianceTech #DigitalTransformation #ComplianceMadeEasy
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What’s one of the biggest drivers of a successful rebrand? Surprisingly, it has nothing to do with your customers. It’s knowing what your employees think about it and whether they understand what the brand stands for. Leanne Franco, VP of Communications at critical minerals company Wyloo can attest to this. Leanne shared insights on how employee engagement was crucial in bringing a brand to life and making them true ambassadors on a recent episode of the Brand Intelligence podcast. Host William Tyree got the chance to interview Leanne about her award winning rebrand that followed a spate of acquisitions. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success. Click the link in the comments to hear the full episode. ⏬ #RebrandStrategy #RebrandingSuccess #EmployeeEngagement #BrandStrategy #BrandAmbassadors #EmployeeDriven #PodcastEpisode #BrandingPodcast, #BrandTransformation #LeadershipInsights #CorporateRebranding #BrandEvolution
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How’s it going with your website compliance review process? Are all 12,000 pages good? Yeah, that’s what I thought you’d say. Even if you have a well-defined compliance review process for your website, chances are slim that compliance capacity will keep up with marketing content production. Fortunately, there’s another way. Web Risk software scans visible content made for humans as well as metadata intended for site admins and search engines. Metadata includes things like alt tags on images, title tags, keywords and HTML page title tags. AI-powered Web Risk Scanning Reports sweep webpages for this type of content so you don’t unwittingly run afoul of regulation. Find out more via the link in the comments #MarketingCompliance #WebRisk #AIPowered #MetadataScanning #DigitalCompliance #WebCompliance #RegulatoryCompliance #MarketingTechnology #ComplianceSolutions #WebsiteAudit #RiskManagement #RegTech
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What does it take to successfully rebrand a company after a strategic acquisition? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey. Wyloo, a leader in critical minerals for the clean energy transition, successfully unified several acquisitions under one global brand. Leanne describes the depths they went to define the brand personality and how that played out in the development of internal and external branding. Click the link in the comments to hear the full episode. ⏬ #RebrandStrategy #RebrandingJourney #StrategicAcquisitions #BrandUnification #BrandPersonality #CleanEnergyTransition #CorporateBranding #BrandingPodcast #PodcastEpisode #BrandTransformation #LeadershipInsights #CriticalMinerals
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Managing Marketing Compliance can be like trying to manage family members at a reunion. 😅 There are many different types of compliance to satisfy 🧐 And they all have their own set of standards 🤓 Some won’t tolerate risky language 🫣 Some demand complete privacy 🫥 Others, complete transparency But while it can be tricky, maintaining compliance doesn’t need to rule your world. There’s a unique AI-powered solution that threads compliance risk detection and scanning into the entire content production workflow. This means: 😁 Compliance is never an afterthought = no last minute panic stations 😁 Compliance doesn’t dominate Marketing or Legal team head hours = time to do other things 😁 Fewer human errors = reduces the risk of breaches and fines 😁 Approval trails = so you know who said what when You’re on your own with family though 😉 Click the link in the comments to see more. #MarketingCompliance #RiskManagement #PrivacyCompliance #TransparencyMatters #ContentCompliance #ComplianceStrategies #RegulatoryCompliance #BrandSafety #ComplianceChallenges #MarketingStandards #DataPrivacy #LegalCompliance #ComplianceSolutions #MarketingRisk #ContentGovernance
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In a culture of ‘more’, here’s what marketers want less of… Less time hunting assets Less time recreating them Less time chasing approvals Less time tracking them Less time collating feedback Less time figuring out creative versions Less time checking in with Legal Just less time checking in with Legal And when you spend less time on that kind of stuff, you ultimately end up with ‘more’ time to spend on high value work. There’s a great way to make that happen. Click the link below to view our collection of short and sharp tours to get more: ⬆️ Productivity ⬆️ Content Management ⬆️ Brand Compliance ⬆️ Legal Compliance https://lnkd.in/eRj5cQ_z #MarketingEfficiency #ContentManagement #BrandCompliance #LegalCompliance #ProductivityBoost #CreativeAutomation #MarketingOperations #ApprovalWorkflow #ComplianceMadeEasy #TimeSavings #WorkSmarter #DigitalAssetManagement #MarTechSolutions #MarketingProductivity #LessIsMore
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Increasingly, making a case for better MarTech software means making a case to your IT department. We see this as a good thing. Because while Marketing and Compliance teams benefit from software that gets brand-and-legal-approved content out the door fast, IntelligenceBank helps your IT team enable the entire company to... ... To self serve 🫴 ... Consolidate data and organization 📊 ... Enhance productivity 💪 ... Reduce compliance risk 😅 Our latest report, ‘How IntelligenceBank Enables IT to Deliver Value’ is filled with demonstrations on how the platform delivers value through the business as well as the most common IT initiatives, (like centralized data, privacy, security, AI and more.) See link in the comments to download the report. #MarTech #MarketingSoftware #MarketingCompliance #DigitalTransformation #ITInnovation #DataSecurity #ProductivityBoost #SelfService #RiskManagement #ITandMarketing #BusinessEfficiency #ComplianceMatters