What’s one of the biggest drivers of a successful rebrand? Surprisingly, it has nothing to do with your customers. It’s knowing what your employees think about it and whether they understand what the brand stands for. Leanne Franco, VP of Communications at critical minerals company Wyloo can attest to this. Leanne shared insights on how employee engagement was crucial in bringing a brand to life and making them true ambassadors on a recent episode of the Brand Intelligence podcast. Host William Tyree got the chance to interview Leanne about her award winning rebrand that followed a spate of acquisitions. This episode is packed with valuable takeaways for anyone interested in brand strategy and employee-driven brand success. Click the link in the comments to hear the full episode. ⏬ #RebrandStrategy #RebrandingSuccess #EmployeeEngagement #BrandStrategy #BrandAmbassadors #EmployeeDriven #PodcastEpisode #BrandingPodcast, #BrandTransformation #LeadershipInsights #CorporateRebranding #BrandEvolution
Tessa H.
2w
Employees are internal customers and are equally important. Great insight.
Check out the full episode here: https://intelligencebank.com/podcast/how-to-rebrand-after-an-acquisition-brand-intelligence-podcast/