Trinity P3 UK Marketing Management Consultancy

Tom Fogden interviews Darren Woolley, CEO of TrinityP3, on improving agency pitches. They discuss findings from the State of the Pitch Research, offering tips on setting clear goals, assessing relationships, and adapting to evolving pitch needs. Listen for expert advice on effective pitching. https://hubs.la/Q02W4RZF0

This month's Woolley Ideas in LBB Online asks, "Is the Big Idea Now Just a Collection of Smaller Ideas?" The days of executing big ideas on television are gone. Clients still need big ideas, but they need to take a different shape. The Big Idea. It is what creatives are looking for in every brief. What award judges want to find in their award winners. And even advertisers want their next campaign to be… But is this obsession with big still a realistic objective? Or has the world of media and marketing moved on and left creative obsessions with size in the past? Cartoon by our colleague and friend Dennis Flad.

This week on the Managing Marketing Podcast, host Darren Woolley talks with Nick Manning, founder of Encyclomedia International, non-exec chairman of media marketing compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director Stephen Wright to discuss whether something is rotten in the media agency world or not? Reports that various publicly listed holding companies are driving profits through principal-based media trading have the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost or providing advertisers with access to a more fluid media funding model, some brands are embracing this as a win for advertisers and agencies alike. On the other hand, there is a growing voice of dissent, pointing out that the lack of transparency and, therefore, accountability means that agencies are making significant profits at the expense of media performance and value. They discuss both sides and explore possible solutions.

Could advertising agencies adopt a subscription model like the tech industry? Explore the potential benefits of a flexible, subscription-based agency service that could replace retainers and project fees, offering more convenience and transparency while aligning agency outputs with your marketing needs. https://hubs.la/Q02W4Df30

This month's Woolley Marketing in Campaign Asia is about why we must remember our target audience are humans, too. The world is now awash with billions of data sets on everything we do on the internet. Yet, as an industry, we appear to be totally incapable of delivering timely, relevant, and engaging messaging (i.e. advertising) that sells. Three human behaviours make it extremely difficult to know what someone wants when they want it and how they want it on an individualised basis. They are vanity, complexity, and our decision-making process. Before you say AI will fix that, let’s look at how these three negatively impact personalised marketing. Thanks again to Dennis Flad for the insightful and humorous way he brings this to life.

TrinityP3 makes senior hires, promotes Anton Buchner - Mumbrella. Marketing management and pitch consultancy TrinityP3 has made several senior promotions and hires to expand its specialties and meet rising demand from marketers. The consultancy has promoted Anton Buchner and has hired Dr Kate Gunby and Adrian Treahy to grow in ad tech implementation and alignment, data and analytics assessments, and tech capability management.

An announcement from TrinityP3 Marketing Management Consultancy - TrinityP3 promotes Anton Buchner as Dr Kate Gunby and Adrian Treahy join the consultancy - Mediaweek TrinityP3 founder and global CEO Darren Woolley said the company talks to marketers challenged by their tech stacks or ad tech every day. “They have often invested millions in ensuring they have a deep data capability or analytic tools to help them drive growth but then quickly realise that they are only using a small percentage of that capability - often at a significant cost," he said. “The appointment of Kate and Adrian and the promotion of Anton are a major expansion in TrinityP3’s deep capacity in this space. "We work with major brands every day to ensure they are getting the most out of their data/tech investment and often help them to ensure that multiple systems are working in alignment to ensure they are getting the most out of their marketing investment. Critically, we provide an independent market perspective with no vested interest in vendors or suppliers.”

Catch Blaine Callard, CEO of Freedom Furniture Australia, as he shares insights on marketing from a CEO's perspective. From brand influence to AI and agency dynamics, Blaine and Ellie explore the challenges and opportunities in today’s market. Tune in for a candid discussion on driving measurable success. https://hubs.la/Q02W4T9Y0

This week on the Managing Marketing Podcast, host Darren Woolley talks with Chris Walton, Managing Director of Nunn Media, Australia's Leading Independent Media Agency, who earlier this year attended the inaugural meeting of the Advertising Who Cares meeting in London hosted by Brian Jacobs and Nick Manning. By common consent, the ad industry is not a great place to be these days. Many within it are unhappy with its state but are understandably anxious about expressing their views openly.  Driven by a desire to make the ad world a better, more productive, more creatively driven place, Who Cares assembled a community of like-minded professionals who understand what’s broken, are collectively smart enough to ideate how to fix the problem and are passionate and powerful enough to deliver what needs to be done. Chris shares with us the experience and the outcomes of that meeting.

Ashley Regan at AdNews asked, regarding the role of pricing in agency pitches, "Do clients really move for price?" Nathan Hodges, TrinityP3's Managing Director ANZ, replied, "There are procurement teams that will always demand 10% less every year, every pitch, every interaction, Trinity P3 managing director Nathan Hodges told AdNews. "Frankly, we try not to work with those people, and if we find we are, we try to warn everyone about what's coming.” “A great procurement team is a fantastic ally for the marketer, the agency and the entire process. A terrible procurement team is the complete opposite.” Read more here.