Managing Marketing Podcast

Tom Fogden interviews Darren Woolley, CEO of TrinityP3, on improving agency pitches. They discuss findings from the State of the Pitch Research, offering tips on setting clear goals, assessing relationships, and adapting to evolving pitch needs. Listen for expert advice on effective pitching. https://hubs.la/Q02W4-GK0

This week on the Managing Marketing Podcast, host Darren Woolley talks with Nick Manning, founder of Encyclomedia International, non-exec chairman of media marketing compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director Stephen Wright to discuss whether something is rotten in the media agency world or not? Reports that various publicly listed holding companies are driving profits through principal-based media trading have the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost or providing advertisers with access to a more fluid media funding model, some brands are embracing this as a win for advertisers and agencies alike. On the other hand, there is a growing voice of dissent, pointing out that the lack of transparency and, therefore, accountability means that agencies are making significant profits at the expense of media performance and value. They discuss both sides and explore possible solutions.

Catch Blaine Callard, CEO of Freedom Furniture Australia, as he shares insights on marketing from a CEO's perspective. From brand influence to AI and agency dynamics, Blaine and Ellie explore the challenges and opportunities in today’s market. Tune in for a candid discussion on driving measurable success. https://hubs.la/Q02W4N2B0

This week on the Managing Marketing Podcast, host Darren Woolley talks with Chris Walton, Managing Director of Nunn Media, Australia's Leading Independent Media Agency, who earlier this year attended the inaugural meeting of the Advertising Who Cares meeting in London hosted by Brian Jacobs and Nick Manning. By common consent, the ad industry is not a great place to be these days. Many within it are unhappy with its state but are understandably anxious about expressing their views openly. Driven by a desire to make the ad world a better, more productive, more creatively driven place, Who Cares assembled a community of like-minded professionals who understand what’s broken, are collectively smart enough to ideate how to fix the problem and are passionate and powerful enough to deliver what needs to be done. Chris shares with us the experience and the outcomes of that meeting.

Join Sharon Zeev Poole, Elzanne Strydom, and Dan Beaumont as they discuss how brands can innovate in tough economic times. Learn strategies in PR, branding, and digital marketing to balance risk and drive ROI. Tune in for insights on making bold moves that pay off. https://hubs.la/Q02W4Tby0

This week on the Managing Marketing Podcast, the tables are turned. Editor of B&T Tom Fogden interviews TrinityP3 CEO Darren Woolley in a live Q&A on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches for clients worldwide. The online event saw dozens of marketers, agencies, and procurement people asking questions about how they could improve the pitching process. Tom and Darren cover everything a marketer or procurement person needs to consider to run a successful pitch to hire your next agency.

In this episode, Kiaran Geen, Samantha Cunliffe, and Jake Hird from dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdDbh0

This week on the Managing Marketing Podcast, host Ellie Angell talks with Blaine Callard, the CEO at Freedom Furniture Australia, about perceptions of marketing from a CEO, what marketing teams need to do to influence the C-Suite, the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

Tune in as Kylie Ridler-Dutton, a seasoned global marketing consultant at TrinityP3, debunks common myths about agency pitches. With over a decade of experience managing high-profile pitches, she shares her no-nonsense insights on the dos and don’ts of pitch management. Don’t miss this eye-opening episode! https://hubs.la/Q02TlXpd0

This week on the Managing Marketing Podcast, host Darren Woolley chats with Sharon Zeev Poole, the founder and Director at Agent99; Elzanne Strydom, the founder and CEO of Connected Culture; and Dan Beaumont, the founder and Managing Director of GAME Creative Advisory. Marketers know that the risks brands take today often won’t see results for six months to a year. So, given today’s challenging economic climate, when companies want to see ROI now, getting brands to take chances and invest in innovative ideas is no easy task. They recently shared their views on innovation in public relations, branding and digital marketing. Each revealed what they were doing to develop innovative ideas for clients during this challenging time.