Managing Marketing Podcast’s Post

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdR4D0

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdWnP0

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdcPR0

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdyJq0

ICYMI: Last week we launched a new report in collaboration with WARC and Roger Martin revealing the opportunity B2B marketers have to feature Customer Promises in their campaigns. Why? Because brands that make a credible promise to their customers are 2.86x more likely to increase market share in B2B – gaining both a brand-building and commercial advantage. Read on: https://lnkd.in/eiv2yF9H

Too inundated with content to read the Liquid x Avasta Challenger Index B2B Products? While the report is filled with countless insights, Liquid's Director of Growth and Marketing, Nick Childress, identified five cross-category themes that we found in our research:  bit.ly/3TH2PZ7 To learn more about the quarterly index and see what other themes and trends we noticed, download your copy of the report here: bit.ly/46QmvwC

In this episode of #TheB2BMarketingPodcast, David Rowlands spoke with Benoit Soucaret, the Chief Experience Officer at Merkle B2B EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020, which you can read here: https://okt.to/fYy76o Benoit talks through the five key areas that B2B marketers should focus on if they want to differentiate themselves today, as well as four seismic shifts that Merkle expect to see by the end of this decade. https://okt.to/dEfROP

Curious how Myers-Briggs relates to B2B buyers? 🤔 Kerry Cunningham discusses triangulation in B2B buying signals, much like psychological tests that reveal clearer insights when combined. By merging various intent data, businesses can pinpoint high-quality leads effectively. Check out the episode here: https://okt.to/vJw5NV Don't miss new episodes of The Science of B2B every other Thursday!

ICYMI: In our latest blog, we shared the buyer psychology framework we use at Knack to help the B2B marketers and channel partners we work with maximize their effectiveness in the market.💡 Swipe 👉 to see our seven key components of B2B buyer psychology and dive in further by checking out the blog here: https://lnkd.in/edqMrTNC #buyerpsychology #b2bmarketing #marketingstrategy #gtmstrategy #channelmarketing #partnermarketing

Our 2024 Digital Trends — B2B Journeys in Focus report has arrived! 📨 Uncover how top B2B organizations are transforming their marketing by combining data with GenAI: https://adobe.ly/3WsbIpf