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In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdyJq0

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdR4D0

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdWnP0

ICYMI: Last week we launched a new report in collaboration with WARC and Roger Martin revealing the opportunity B2B marketers have to feature Customer Promises in their campaigns. Why? Because brands that make a credible promise to their customers are 2.86x more likely to increase market share in B2B – gaining both a brand-building and commercial advantage. Read on: https://lnkd.in/eiv2yF9H

In this episode, Kiaran Geen, Samantha Cunliffe, and Jake Hird from dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdDbh0

In this episode, Kiaran Geen, Sam Cunliffe, and Jake Hird from Dentsu B2B explore key insights from the Superpower Index Research. Discover how understanding B2B buyer behaviour can lead to success, the growing importance of brand, and why experience matters more than ever in the B2B landscape. Tune in now! https://hubs.la/Q02VdcPR0

What’s really going to matter in 2025 for B2B marketers? Here’s a big one: 85% of B2B buyers share content with their decision-making unit (DMU), yet only 21% feel it’s relevant. If we’re not adapting to reach whole buying groups with content that resonates, we’re falling behind. Latest article unpacks this shift and dives into the strategies you’ll need to make your brand the one buyers trust across the board. https://lnkd.in/dr7rHp3z

I was delighted to join MOI Global, in sharing my perspective on data for the latest report, “A B2B Marketer’s Guide to Data Creativity.” Based on a survey of 270+ B2B marketers in the UK, Middle East and North America, it explores four key areas where marketers can make better use of their data: winning at ABM, hunting for revenue, adding value for Sales and delivering customer-centric content.  Check out the report here - https://lnkd.in/erSz4_JU

We have data on data on data - Explore the results of our survey that gathers insights from over 1,500 B2B marketers, using our dashboard to evaluate the responses results across the world, industries, and company sizes. Let's dive in together: https://ow.ly/6rpA50R7Uym #b2bdashboard #b2bsurvey #2024insights

Being “different” can come in many forms, flavors, and guises. Such differences should underpin meaningful differentiation for a company, product, or service. Yet, this can get muddled or lost in B2B marketing, notably in tech. Read on to find out why. https://lnkd.in/gfUYYyx4