Samantha Cunliffe

Can you name Australia's top ten brands? lowercase spoke to 1000 Aussies to understand the common features that lead to enduring love and loyalty, & distilled those learnings into the 2024 TBX Report: Building Brand Love & Loyalty so we can all learn from the GOATs. Download it here: https://lnkd.in/g3wQRxmR Enjoy! #BrandLove hashtag #CustomerLoyalty hashtag #BrandInsights hashtag #MarketResearch hashtag #TopBrands2024 hashtag #TBXReport hashtag #AustralianBrands hashtag #BrandStrategy hashtag #CustomerExperience hashtag #LoyaltyMatters hashtag #BrandSuccess hashtag #BusinessInsights hashtag #MarketingResearch lowercase advisory Carly Pelham Jasmin Bedir Matt Morgan https://lnkd.in/g9er5ux3

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It's been a tough 18 months in Australian adland, but Guideline's latest June data shows ad demand is improving, with the June total back just 1.1% and the market reporting the 2nd strongest FY on record. More here from AdNews Australia #marketinganalytics Standard Media Index #marketresearch https://lnkd.in/gPBms7b6

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Commercial Analytics is leading with insights in Australia also!

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Every marketer knows understanding your customer is key — but are you paying attention to those who trace their origins to other countries? Markets like Australia and New Zealand, are seeing a significant influx of multicultural newcomers, who aren’t just part of the mainstream, but also have significant purchasing power. Marketers can do better to engage these audiences by understanding their preferences, viewing habits, and purchasing behaviours. Catch up on these insights here, distilled from Google and Kantar’s latest research: https://lnkd.in/gMX2rhWs #ThinkWithGoogle

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Getting the right education and resources are critical, especially in such a fast moving space like Retail Media. To help us all, IAB Australia is running research to assess the current state of Retail Media in Australia. If you work for an Agency or Brand take 5 minutes out of your day 🙏 to help provide details on your experience and give valuable feedback. You will also have the chance to win a $250 gift card. 🏆 🎊 #retailmedia #commercemedia #yahoo #iab

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I am looking forward to insightful conversations on the topic "Stop searching for the silver bullet & embrace a holistic approach to marketing effectiveness". Australian marketers are most upbeat on the potential of marketing to drive business growth and we look forward to accelerate their ambitions. We have Roger Dunn Rose Herceg Karen Kaufman and Justin Nel discuss best practice thinking at the AANA - Australian Association of National Advertisers CMO Connect event this Thursday September 19th. Gain Theory Claudia Sestini Krishanthe Keerthikumar John Geddes Marc Anton Smith #marketingeffectiveness #growth

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I couldn’t agree more with Brent Smart's insights. As marketers, our most critical and challenging role is generating future demand to ensure a continuous stream of potential new customers. Brand differentiation is essential, and it hinges on a compelling creative idea that makes our brands stand out. It’s in those fleeting moments when consumers are considering/ready to switch brands or enter a category for the first time that we must capture their attention. The science on conversion is stronger than ever, but the challenge of the art of marketing – nailing that compelling brand point of difference – is where the real magic happens. #Marketing #BrandBuilding #FutureDemand #CreativeStrategy Mi3Australia

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The digital marketing landscape is constantly evolving, and at Pickles Auctions, we’ve embraced new trends to keep improving. As a result, we’ve seen significant progress in Australia’s e-commerce rankings, placing us alongside some of the top mainstream e-commerce players. Our focus remains on continuous innovation and delivering the best experience for our customers. What trends do you think will shape the future of digital marketing? Join the conversation! #FutureOfMarketing #DigitalInnovation #eCommerce #PoweredByPickles #innovation #curiosity

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"In addition, where this could become particularly disruptive is by being able to tie back to e-commerce/retail metrics in a traditionally hard to track area like Streaming TV, which for so long has mostly been used similar to TV with basic awareness and reach goals." Paul Kent from Deep Media nails what Amazon's new video ad offering launching today offers versus traditional TV buys. The disruption is coming thick and fast at the moment, but will Amazon make a big dent in the ANZ markets? #TV #CTV #marketing https://lnkd.in/gmdkB4um

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Love the triple win that retail media can unlock; consumers connecting with retailer loyalty programmes and driving brand sales in the process. Collaboration sits at the core of RMN success and nobody does it better than Zitcha.

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In the latest set of IAB Australia nickable charts we review Ipsos iris data data in relation to the uptick in auto audiences, audience composition, activities and top auto brands visited. As well as strong audience growth, auto ad spend has also but on the rise this year. Our FY24 detailed revenue report will be released in a couple of weeks. #automarketing #autoadvertising https://lnkd.in/gGwkjeGP

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Happy New Year! For those operating on the Australian Financial Year (FY), this is the first week of FY25. Much like the turning of the calendar year, a new FY is met with lots of anticipation and optimism. Many Marketing teams are being asked to do 'more with less' ... so there is no better time to re-read this ripper article by Mark Ritson. > Consumers don’t get tired of ads, only marketers do < There are several actionable takeaways for marketers toward the end of the article, but this one is my favourite: > Save this year's creative budget to spend on media A great tip at a time when budgets are being trimmed while expectations are not. Happy New Year, and may FY25 bring you all much success! https://lnkd.in/gG6pn2xt

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🚀 THE ICONIC #GotYouLooking Masterbrand Campaign Phase 2 just hit the streets. If you're in Sydney or Melbourne, you’ll spot bold, high-impact creatives designed to make you take a second look—across video, digital, and OOH. It’s the kind of execution that demands attention, thanks to the brilliant work from Dentsu Creative. We've also partnered with Amplified Intelligence and their #AttentionPROVE platform—because what’s the point of grabbing attention if you can't measure it?! 👀 And after the strong brand tracking results from Phase 1, we’re continuing the journey with On Device Research to ensure we keep tracking the impact every step of the way. As we wrap up this phase, we’ve teamed up with NOVA Entertainment to turn up the summer vibes in true ICONIC style. You'll need to (literally) stay tuned for updates 🕶 Brand building is never a one-and-done exercise. In this phase, it wasn’t about reinventing the wheel—it was about building on the momentum we’d created in Phase 1, cranking up the impact, and taking customer engagement to the next level. Special thanks to the amazing team at THE ICONIC for believing in the power of brand and always pushing boundaries! I'm proud of the work I've done on this campaign and glad to see this phase through before I finish up next month. While I'll be wrapping up before the campaign comes to an end, I'll definitely be cheering from the sidelines - annnnnd....I’m also thrilled that the campaign has earned Effie's nominations along the way! 🏆 This campaign is proof that effective brand building doesn’t stop - it just evolves. #GotYouLooking #THEICONIC #BrandBuilding

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Attention all marketing professionals! IAB Australia is conducting pivotal research on the State of Retail Media in 2024 and we need your insights. If you're part of an agency or brand, please consider contributing 5 minutes to share your experiences. Not only will you help shape the future of retail media, but you could also win a $250 gift card (surely a good incentive). Gai Le Roy Adrian Vallelonga Andy Ford Barry McGhee Rebecca Penn Ben Allman Chloe Sanderson Cristine Gonzales Dan Richardson Dani Carlo (née Colubriale) Eric Batscha Guillaume Dupont Harrison Bland Roger Dunn Hugh Cameron Kasey Jamison John Harvey Faurholt Lachlan Brahe Laura Kleiman Luca D'Alessandro Manuela C. Melissa Polglase Michael Levine Nick Smithwick Peter Barry Rob Odd Robert Williams Sam Bauers Simon Porter Vartika Arora-Patel Natalie Stanbury Jonas Jaanimagi IAB IAB New Zealand KINESSO Australia #RetailMedia #IABAustralia #MarketResearch #Innovation

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It's that time of the year again - the new financial year has arrived in Aus, where on earth has the calendar year gone?! 🇦🇺💰 Despite recent economic challenges and shrinking marketing budgets, it's inspiring to witness brands like Intrepid Travel, Koh and Airtasker leveraging the power of brand communications to drive growth and the bottom line. In a landscape saturated with clickbait and 'buy now' messages, consumers crave authentic connections. They're tired of being shouted at with a constant stream of sales spam. But investing in your brand, values, and narrative is crucial for long-term customer loyalty. What happens when performance ads stop? So do the customers if that's where you're investing all of your marketing budget. As highlighted by Leigh Barnes, Charli Walters, and Tim Fung in The Growth Agenda Editor Danielle Long's article in The Australian, the impact of this strategy is undeniable. Kudos to these industry leaders for championing brand-centric approaches amidst evolving market dynamics. #FinancialYear #BrandPower #MarketingStrategy 🚀📈

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B2B Marketing has never been so much fun! Check out the new Google Ads campaign which features an Aussie icon; Sharon Strzelecki setting up her first Google Ads campaign. https://lnkd.in/gYfbBkyE  This campaign is totally amaze-bowls and I am loving myself sick with my new do! You can find out the back story here: https://lnkd.in/gap2Ywyj #YouseCanToo #GoogleAds #B2Bmarketing

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With Mutinex recently highlighting the strong growth in affiliate marketing investment in their MROI Index Report, Emma Delaforce from Commission Factory and the IAB Australia Affiliate Marketing Working Group outlines how the channel is supporting marketers during tough economic times. #affiliatemarketing

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47% of marketers drive towards performance marketing because it is "easier to communicate the returns". Marketers are in a rough spot. The pressure to prove ROI with limited budget in unrealistically short timeframes is immense. Unfortunately, brands that continue to descend into the pit short-termism, the more fragile and unlikely they become to ever emerge from their reliance on performance tactics. On the flip side, marketers who are brave enough to fight the good fight, invest in brand and long-term growth will, I believe, come out on top. Communicating the power of brand is hard, but it's worth it. #brandmarketing #advertising https://lnkd.in/gKap3AXc

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