Trinity P3 EMEA Marketing Management Consultancy EMEA

Carolyn Watson, a Melbourne-based freelance copywriter, gained LinkedIn fame with her ‘Life CV’ post. In this podcast, she shares her thoughts on freelance challenges, the balance between copywriting and strategy, the role of AI, and how agencies can better collaborate with freelancers. Listen for insights on adapting to the evolving industry. https://hubs.la/Q02_lJxr0

This week on the Managing Marketing Podcast, Ellie Angell talks with Sean Cummins, founder and creative strategist at cummins&partners, who returns to the podcast eight years later to share his views on the state of the industry. Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches.

Are agencies and marketing suppliers the same? Discover the key differences, why agency rosters matter, and how unmanaged suppliers could be eroding your budget. Learn how to streamline your roster for better performance and savings. https://hubs.la/Q02_lbmk0

Privacy fracas, economic turmoil, and an attention-fleeting digital world—Trinity P3 founder and chief executive Darren Woolley asked AI to prioritise the pain points that dominated marketing agendas across Asia-Pacific in 2024. Here's the result in "An AI lens on the marketing headaches of 2024" in Campaign Asia How did the AI go? Were these your top marketing issues in 2024? Did the AI miss anything crucial? Or is the ranking askew? Let us know.

Will Anstee, CEO of the Online Safety Agency, discusses the responsibility of tech platforms, governments, and advertisers in making social media safer for children. With young users' vulnerability in mind, the podcast highlights the need for positive engagement and the role of legislation in safeguarding their digital experiences. https://hubs.la/Q02_cyKZ0

This month's Woolley Ideas in LBBOnline looks at the era of fast advertising execution. Darren Woolley writes, digging into the gap between the ad industry's response to Coca-Cola's AI Christmas ad and consumers in this opinion piece, "When Perfect is the Enemy of Progress", and asks, "Is it now possible to have it fast, cheap and good?" Terrific cartoon about passing the deadline by our friend and colleague, Dennis Flad, who never misses a deadline.

This week on the Managing Marketing Podcast, host Darren Woolley talks with John Pabon, a sustainability author, consultant, speaker, and TikTok influencer with two decades of experience in the field. John positions himself as a bridge between complex sustainability concepts and practical applications for businesses and individuals. He is just the person we need to help us navigate and make sense of the recent changes in the world’s response to the Climate Crisis. The Australian Government enacted the Australian Sustainability Reporting Standard (ASRS). COP 29, the 2009 United Nations Climate Change Conference in Baku, Azerbaijan, is over; the AANA - Australian Association of National Advertisers launched a new Environmental Claim Code, and the AANA joined other industry bodies, the Media Federation of Australia (MFA), the Advertising Council Australia (ACA), and the IAB, launched the local chapter of Ad Net Zero. A lot of acronyms, but John provides a practical and accessible understanding of the importance and impact of each.

Explore 9 types of agency pitch processes, from creative reviews to technical evaluations. Understand when to use each, what works, and what pitfalls to avoid. Find the best approach for your next agency partnership with insights from TrinityP3. https://hubs.la/Q02ZG8fv0

Trinity P3 general manager Lydia Feely dived into one of the hottest topics for the state: how the current market feels like a pitch frenzy. Read her perspective on the current pitch market here - AdNews

This month in Woolley Marketing, TrinityP3 CEO and Founder Darren Woolley looks at the agency village and discusses what it takes to make it a dream team or a complete disaster. And if you manage a village—beware of the 'village idiot'. Every village has one. And if you don’t know who the idiot is in your village, you need to be very concerned… it may very well be you. Cartoon by my friend and colleague - Dennis Flad. Woolley Marketing appears each month in Campaign Asia.