Adobe Experience Cloud’s Post

Our 2024 Digital Trends — B2B Journeys in Focus report has arrived! 📨 Uncover how top B2B organizations are transforming their marketing by combining data with GenAI: https://adobe.ly/3WsbIpf

We have data on data on data - Explore the results of our survey that gathers insights from over 1,500 B2B marketers, using our dashboard to evaluate the responses results across the world, industries, and company sizes. Let's dive in together: https://ow.ly/6rpA50R7Uym #b2bdashboard #b2bsurvey #2024insights

we are back with a new edition of our B2B go-to-market benchmarks! 📊 Following the success of our 2022 GTM Benchmarks report (which was updated in 2023), we have gone back to our customer data to examine what stories lie behind B2B go-to-market in 2024 😎 This year’s benchmark report has been expanded to reveal more data on the activities B2B marketers run in their day-to-day, find it in the first comment ;) #b2bmarketing #attributionbenchmarks

How B2B marketers need to adjust in an age of disconnection https://ift.tt/PjUR8iC The new B2B marketing model is more than a growing set of tools and channels, but rather represents a shift from niche specialization to connectedness via Latest News - Ad Age https://ift.tt/p7FhBrM September 12, 2024 at 08:56PM https://ift.tt/6JOaZKS

B2B commerce leaders know that the gap between succeeding and stagnating can widen fast if digital capabilities lag. Our latest research explores what B2B frontrunners are doing to transform their digital experiences and forge customer connections.

Do white papers still cut it in today’s B2B market? Google’s Eoin Cahill explores what it takes to connect with a new generation of business buyers. From using YouTube to integrating first-party data, discover the essential tools and solutions for a sector ripe for innovation and growth →https://goo.gle/47Zi0lL #B2BMarketing #DigitalTransformation #AISolutions

B2B commerce leaders know that the gap between succeeding and stagnating can widen fast if digital capabilities lag. Our latest research explores what B2B frontrunners are doing to transform their digital experiences and forge customer connections.

B2B commerce leaders know that the gap between succeeding and stagnating can widen fast if digital capabilities lag. Our latest research explores what B2B frontrunners are doing to transform their digital experiences and forge customer connections.

B2B commerce leaders know that the gap between succeeding and stagnating can widen fast if digital capabilities lag. Our latest research explores what B2B frontrunners are doing to transform their digital experiences and forge customer connections.

B2B commerce leaders know that the gap between succeeding and stagnating can widen fast if digital capabilities lag. Our latest research explores what B2B frontrunners are doing to transform their digital experiences and forge customer connections.