Knack Collective

As we look ahead to 2025, many B2B marketing teams are asking the same questions: What should we prioritize? How do we adapt our strategies? In our latest blog, we break down the top trends and shifts we see on the horizon, including: 🔍 The critical focus on lead quality, driven by smarter AI and targeted omnichannel campaigns 🤝 The growing momentum of co-sell initiatives and their impact on sales and marketing alignment 📈 Expanding opportunities in marketplaces as buyer behavior shifts 🎨 The ongoing need for creative excellence as a key differentiator These aren’t just predictions—they’re actionable insights you can leverage to sharpen your strategies for the year ahead. Read the full breakdown and get ready for what’s next: https://lnkd.in/edcQy4bE #B2Bmarketing #marketingstrategy #demandgen #partnermarketing #marketplaces

Today, we honor and thank all who have served. Your dedication, courage, and sacrifices inspire us every day. 🇺🇸 Happy Veterans Day! #VeteransDay #ThankYouForYourService 

👻 Happy Halloween from Knack Collective! 🎃 Whether you're crafting campaigns or carving pumpkins, we hope your day is full of creativity, a little bit of spookiness, and a whole lot of treats. 🍬 #HappyHalloween

ICYMI: Q4 is here, and the pressure is on for B2B demand gen leaders! 😅 But instead of stressing over last-minute pipeline pushes, think of this as your final opportunity to turn challenges into wins and set the foundation for a strong start in the new year. 💪 ➡️ Swipe for a quick snapshot of what you should be doing now to close the year strong, as shared in our latest blog: https://lnkd.in/ebnuqmnZ #DemandGen #B2BMarketing #LeadGen #PartnerMarketing #Q4Planning

Are your C-suite and marketing team in sync? Creating harmony at the top is crucial for long-term success. When the entire leadership team is aligned, your brand’s messaging, strategy, and execution all get a major boost. 💡 Check out this insightful piece from Ad Age on how to show the C-suite that everyone’s on the same team: https://lnkd.in/dtv92pVU #MarketingStrategy #B2BMarketing #MarketingInsights

🚨 B2B Demand Gen Leaders—Q4 is here! 🚨 The final stretch of the year can feel chaotic, but it doesn't have to. One of our strategists here at Knack shares her top tips for navigating the end-of-year rush and turning it into a win. Here’s a quick preview of what’s in the blog: ✅ Audit and Clean – Focus on what's driving value and clean up your data. ✅ Prioritize High-Intent Leads – Target the leads ready to buy now. ✅ Align Sales & Marketing – Collaboration between teams is critical for Q4 success. ✅ Stay Agile – Be ready to pivot quickly if something isn't working. ✅ Use Budget Wisely – Spend smart and invest where it counts. These strategies will help you not only finish the year strong but set up momentum for Q1. 👉 Check out the full blog: https://lnkd.in/ebnuqmnZ #DemandGen #B2BMarketing #LeadGen #PartnerMarketing #Q4Planning

🚨 Some exciting news from last week's Salesforce Dreamforce event for marketers! 🚨 Salesforce unveiled three key innovations that aim to transform marketing: 💥 Agentforce brings AI-powered campaign creation, optimization, and personalization to the forefront. 💥 Marketing Cloud Advanced integrates AI for seamless, multi-language customer journeys across sales and service. 💥 Einstein Marketing Intelligence supercharges data harmonization and cross-channel campaign insights. These tools may redefine how marketers approach personalization and data-driven strategies. Check out more details in this article from MarTech: https://lnkd.in/grdhnV2t #marketingnews #marketinginsights #b2bmarketing #marketingtech #dreamforce

To all the hardworking individuals out there, Happy Labor Day! Your efforts and your determination do not go unnoticed. Today, we rest and recharge because tomorrow, we continue building the future! 💪✨ #LaborDay #ThankYouWorkers

If fortune favors the bold, then revenue favors the prepared.💰 Our latest blog discusses some trends and data points that will help prepare B2B software businesses as we dive further into the second half of this year. Check it out here: https://lnkd.in/enF8dPEr #b2bmarketing #partnermarketing #channelmarketing #growthmarketing

How does your team define a Marketing Qualified Lead (MQL)? 🤔 In our latest blog, we cover a few ways that we've seen our clients define MQLs and how partner marketers can use these definitions to meet their goals.💡 Check it out here: https://lnkd.in/eJtUpUJw #b2bmarketing #partnermarketing #channelmarketing #mqls #sqls