Patrick Peters’ Post

Creating a No & Low section on your drinks menu should be as thrilling as crafting full ABV cocktails. These beverages should focus on complexity and flavour, providing an exceptional experience for everyone, regardless of their reasons for abstaining from alcohol—be it personal, religious, or health-related. It's essential to recognise that offering a drink filled with juices, purees, and syrups is not a true alternative to alcohol. Health-conscious patrons deserve better, and as a business, you miss out on revenue when they opt for a simple soft drink that lasts all evening, leaving them with a boring, unmemorable experience. The beauty of the No & Low category is that it doesn't require much effort to create an exciting experience. Think of a refreshing low-alcohol gin and tonic or a functional spirit mixer. With the wide range of No & Low products available, you can offer innovative alternatives that cater to diverse preferences. Remember, this category is growing year on year. While it may not overtake alcoholic sales, providing these options is crucial for gaining repeat customers and, most importantly, ensuring inclusivity in social settings. Socializing should be inclusive, and so should your drinks menu. Cheers to offering an elevated, inclusive drinking experience for everyone! 🍸🥂 #NoAndLow #InclusiveDrinking #BarInnovation #CustomerExperience #DrinkResponsibly

🚀 left&ripe! Your new go-to, 4% ABV session soda that hits all the right notes! 🍋🍓 At left&ripe, our mission is to provide a locally and sustainably sourced soda (say that 5x over) …with a low-calorie twist, that tastes bloody good, it's your perfect session beverage. We intentionally craft our drinks using wonky or excess fruit and source our ingredients locally. We have noticed a gap in the UK RTD market for quality, genuine products that resonate with consumers. We wanted to be a brand with a story to tell, one that stands out from the rest. We wanted a healthier alternative to beer and high-ABV cocktails that’s tasty, refreshing, and perfect for any occasion – not just at the pub. That’s how left&ripe was born. As per The Grocer article, mindful drinking is on the rise, with more people moving away from higher ABV drinks in favour of lighter, more balanced options. Consumers are seeking beverages that allow them to enjoy longer, more controlled sessions without compromising on taste or experience. We believe we've hit the spot. Our 4% ABV session sodas are perfectly in tune with this shift, offering a delightful and responsible choice for the modern drinker, with no dreaded sugary, cocktail hangover. Follow us at left&ripe, or try our delicious drop at https://leftandripe.co.uk/ 🍏 #MindfulDrinking #SustainableSips #SessionSoda #LeftAndRipe #DrinkResponsibly #LocalIngredients

Cheers to Aperitivo time! Aperitivo hour in Italy is a cherished social tradition that combines light drinks and snacks with good company. It is an early evening ritual, usually between 6 PM and 8 PM, where people gather to unwind after work or before dinner. The term "aperitivo" comes from the Latin word aperire, meaning "to open," symbolizing the opening of the appetite. It involves a drink, often accompanied by small snacks, meant to stimulate digestion and prepare you for the evening meal. Popular drinks include Spritz Aperol or Spritz Campari, Negroni Negroni, Americano, Prosecco or light wines, such as the rose pictured here. Popular non-alcoholic drinks are sparkling water or bitter sodas. #aperitivo #cheers #italianaperitivotime

🚀 left&ripe! Your new go-to, 4% ABV session soda that hits all the right notes! 🍋🍓 At left&ripe, our mission is to provide a locally and sustainably sourced soda (say that 5x over) …with a low-calorie twist, that tastes bloody good, it's your perfect session beverage. We intentionally craft our drinks using wonky or excess fruit and source our ingredients locally. We have noticed a gap in the UK RTD market for quality, genuine products that resonate with consumers. We wanted to be a brand with a story to tell, one that stands out from the rest. We wanted a healthier alternative to beer and high-ABV cocktails that’s tasty, refreshing, and perfect for any occasion – not just at the pub. That’s how left&ripe was born. As per The Grocer article, mindful drinking is on the rise, with more people moving away from higher ABV drinks in favour of lighter, more balanced options. Consumers are seeking beverages that allow them to enjoy longer, more controlled sessions without compromising on taste or experience. We believe we've hit the spot. Our 4% ABV session sodas are perfectly in tune with this shift, offering a delightful and responsible choice for the modern drinker, with no dreaded sugary, cocktail hangover. Follow us at left&ripe, or try our delicious drop at https://leftandripe.co.uk/ 🍏 #MindfulDrinking #SustainableSips #SessionSoda #LeftAndRipe #DrinkResponsibly #LocalIngredients

Wintertime Drinks: What’s Hot and What’s Not in the Nordics & Baltics ❄️🍷 As the winter season approaches, our tastes naturally shift towards warm, comforting, and sometimes bold flavors. In the Nordics and Baltics, we’re seeing an interesting mix of tradition and innovation when it comes to winter drinks. Here’s a quick look at what’s trending—and what’s losing ground—this season: What’s Hot: • Spiced & Mulled Beverages: Classic mulled wine or glögg, is still a winter favorite, especially when it’s crafted with unique spices or even fortified with local spirits. • Smoky & Peaty Spirits: Whiskies and smoky cocktails are on the rise, capturing the essence of cozy winter nights. • Low-ABV Warm Cocktails: Consumers are gravitating towards lighter, lower-alcohol warm drinks like spiked teas and hot toddies, allowing for warmth without high alcohol content. What’s Not: • Overly Sweet Cocktails: While holiday season sweetness has its place, consumers are now more interested in balanced flavors over sugary concoctions. • Heavy Cream-Based Drinks: Drinks like eggnog have their fans, but we’re seeing more demand for light, spice-forward flavors that feel refreshing even in winter. Poll: What’s Your Favorite Winter Drink? Vote below and let us know what’s keeping you warm this season! • Mulled Wine / Glögg • Smoky Whisky • Hot Toddy • Red Wine • Dark & Spiced Winter Beer Let’s see which drink is the true favorite this winter!

--- 🍃🍹 Refreshing Virgin Mojito – The Perfect Non-Alcoholic Drink! 🍹🍃 Looking for a delicious and refreshing beverage to beat the heat? Try the Virgin Mojito! A perfect blend of fresh mint, zesty lime, and bubbly soda, this mocktail is a crowd-pleaser that’s both energizing and satisfying. Why you'll love it: ✅ Cool, crisp, and refreshing ✅ No alcohol, just pure natural flavors ✅ A great option for any occasion or as a daily treat Whether you're hosting an event, catching up with friends, or simply relaxing, the Virgin Mojito is a delightful choice for all! 🌟 What’s your go-to mocktail or refreshing drink? Let’s share some ideas in the comments! #VirginMojito #MocktailDelights #RefreshingDrinks #NonAlcoholicBeverages #HealthyChoices #SofitelShahdAlMadinah

What Not to Do ❌ Do not use salt and lime: 🍋 Although it is a common practice, using salt and lime can mask the flavors of the tequila. This custom arose with lower-quality tequilas but is unnecessary with premium tequilas. Do not freeze tequila: ❄ Freezing tequila can alter its structure and flavor. Moreover, extreme cold can hide the flavors and aromas that make tequila special. Do not drink excessively: ⛔ As with any alcoholic beverage, it is important to consume tequila in moderation. Excessive drinking not only affects your health but also prevents you from fully enjoying the experience. #tequila #TequilaConHistoria #Cheers #CelebrateWithTequila #TequilaProcess

Non-Alcoholic Master Class Ep. 1: Stocking Your Bar The most important tool for making world class, non alcoholic cocktails is stocking your bar with world class spirit alternatives. After tasting more non-alcoholic brands than I can count on four hands, I concluded that the only two brands you need to know about is Drink Monday, Inc. and Lyre's Spirit Co “Crafted with care from natural ingredients at our Southern California distillery, Monday’s non-alcoholic spirits are a labor of love — our way of helping alcohol-avoiders (like us!) enjoy a proper adult beverage today without worrying about how you’ll feel tomorrow.” “We craft our spirits to taste just like the classics they pay homage to. We source the finest all natural essences, extracts and distillates from the four corners of the globe. At the risk of blowing our own bugle, Lyre’s is quite simply the finest range of non-alcoholic classic spirits the world has ever seen.” With these eight bottles, you can create an endless number of zero proof cocktails that rival their full proof counterpart is flavor, body, balance and overall bite. Stay tuned for the next episode of Non Alcoholic Masterclass where we dive into the world of Non Alcoholic Gin! Stay Thirsty, Stay Sober, Stay Healthy. #SoberCurious #SoberLife #NonAlcoholic #Mocktails #Cocktails #HappyHour #AlcoholFree

The Ready to Drink cocktail category has continued to grow over recent years and is showing so signs of slowing. N/A cocktails are rapidly gaining share, and the latest entrants have been soft drinks - either through partnerships, or simply being ‘spiked’. This can be a dangerous space to play, and one that should be handled carefully. Read our latest Sister Mary Reflection for some tips on how to do it successfully, and responsibly. #branddevotion #brandlove #powerofart #beautyofideas #packagingdesign #branddesign #packagingstrategy https://lnkd.in/eWHVvUKF