The idea that non-alcoholic drinks are too expensive feels odd, although understandable, to me.
As someone who doesn’t drink, I never choose a non-alcoholic cocktail because it’s “cheaper” than an alcoholic one. There’s obviously no choice there for me.
However, the public perception that a cocktail without alcohol should cost less likely stems from the days when a "mocktail" was just a mix of juices and soda served in a large glass for a few bucks.
Today, non-alcoholic cocktails are crafted with premium non-alcoholic spirits, offering a more balanced and complex drink that can cost the same, if not more, than their alcoholic counterparts.
In fact, making a non-alcoholic cocktail can be just as challenging, if not more so, because they don’t simply substitute into classic cocktail recipes as easily as spirits do.
It’s essential for those of us in hospitality to continue educating both the public and the industry on the value and cost of providing well-made non-alcoholic options on our beverage menus.
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Senior Account Executive - Corporate partnerships & Integrations | Revenue Growth, Strategic Partnerships Uber | Co-Founder Left&Ripe |
5moLewis Maguire 🚀