Oluwabusayomi Shofuyi’s Post

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Entry-level designer| UI/UX trainee| Video Editor| Microbiologist

Day 7, #20DaysInPDWithAA USER RESEARCH User experience research is the systematic investigation of your users in order to gather insights that inform the design process. Competitive analysis which I spoke about in my last post is a type of user experience research. User research is a core part of every designer’s activity because this process helps you understand the user's needs, behaviors, and attitudes. Good user research is characterized by clear research goals and unbiased data collection and analysis. The purpose of user research is that it helps you know who your users are, in what context they are going to be using your product, and what they need from you, it also helps to validate or invalidate your assumptions. User research ensures they you are designing with the users in mind, it ensures you create a user-centric product which is key if you want to create a successful product. A product that doesn’t solve the problems of your users is useless, and carrying out user research before designing your product would help you avoid that Thank you Oluwaferanmi Aina for teaching me the purpose of user research and the various types! In my next post, I will be sharing the various types of research and how you can carry it out step by step. Thank you Dr. Aanu Gopald for putting together this wonderful boot camp that helps add value to young people like myself.🫶🏽 Thanks to the tech support that make my stay at the GIT Bootcamp seamless! Juliet Edike Moyinoluwa Adetola Thelma King #20DaysInPDWithAA #GIT20DayChallenge #AfricaAgility #GITBootcampCohort #AfricanGirlsInTechBootcamp #GITBootcampC7Challenge

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