Pakamon Tulyapizitchai

Pakamon Tulyapizitchai

กรุงเทพมหานคร, กรุงเทพมหานคร, ประเทศไทย
ผู้ติดตาม 3K คน คนรู้จักมากกว่า 500 คน

เกี่ยวกับ

Pakamon Tulyapizitchai has worked as Head of Digital transformation who is keen on…

กิจกรรม

ประสบการณ์

  • กราฟิก Ngern Tid Lor
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    Bangkok Metropolitan Area, Thailand

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  • -

    Bangkok

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    bangkok

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    Bangkok

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    Bangkok

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  • -

  • -

การศึกษา

  • กราฟิก Bradford College

    Bradford College

    -

  • -

  • -

    กิจกรรมและสังคม:School President, Debate team, Cheer leader.

ใบอนุญาตและประกาศนียบัตร

ประสบการณ์อาสาสมัคร

  • Train-the-Trainer and co-project manager

    GE Money

    - ปัจจุบัน 16 ปี

    การศึกษา

    This program, designed to provide underprivileged women with basic financial education, is part of GE Capital Global Banking's Corporate Social Responsibility strategy, Banking on Women, designed to improve the quality of life of underprivileged women, of which there are more than 700 million around the world, many of whom live on less than 1 dollar a day.

    In Thailand, GE Money has implemented the Banking on Women strategy via the Financial Learning for Women program. Since 2007, GE…

    This program, designed to provide underprivileged women with basic financial education, is part of GE Capital Global Banking's Corporate Social Responsibility strategy, Banking on Women, designed to improve the quality of life of underprivileged women, of which there are more than 700 million around the world, many of whom live on less than 1 dollar a day.

    In Thailand, GE Money has implemented the Banking on Women strategy via the Financial Learning for Women program. Since 2007, GE Money Thailand has worked with the Goodwill Group oundation to impart financial knowledge to women earning less than Bht 6,000 (USD 175) a month.
    In 2008, it partnered with the Association for the Promotion of the Status of Women (APSW) to include battered women in the program.

หลักสูตร

  • 7 Habits of Highly Effective People

    2013

  • Analytical Thinking - Better Analysis for Better Insights

    2015

  • CX 4.0 Experience Transformation & Service Excellence

    2019

  • CXO #1

    -

  • Content Marketing & Strategies for Mobile, Social Media and New Media Channels

    2014

  • Corporate Innovation Design thinking Bootcamp

    2016

  • Corporate Social Media Summit 2016, USA

    2016

  • Creative Thinking - Better Creativity for Better Ideas

    2014

  • Cross Cultural Management

    2014

  • Crucial Conversations

    2013

  • DNA by SPU

    2018

  • Developing Manager in You by Executive Education at the University of Michigan Ross School of Business

    2019

  • Developing the Right CX Strategy using Innovation & Technology to Drive Future Growth

    2016

  • Digital disruption strategy

    2018

  • Extreme Presentation Skill

    2014

  • Focus Effective Time Management for Extraordinary Productivity

    2013

  • HR for Non-HR Manager

    2014

  • Infographic Design Training and Workshop

    2016

  • Innovation Camp

    2016

  • Innovation Leadership

    2016

  • Innovation: Creating The Future Through Strategy

    2013

  • Innovation: Management for Leader to Change

    2016

  • Inside Out Coaching (Intensive)

    2016

  • Leading Customer Centricity Organization

    2015

  • Leading at The Speed of Trust

    2015

  • Leading in Challenging Times

    2014

  • Media training to be spokesperson

    2018

  • Modern Marketing Management, Chulalongkorn University

    2014

  • Practical Innovation

    2017

  • Principles of Infographic Design

    2016

  • Senior Leadership Program by LEAD business school

    2017

  • Situational Leadership

    2013

  • Six Managerial Skills for Top Manager

    2013

  • Social CRM, Engagement & Commerce Strategies

    2012

  • Social Media Marketing World, USA

    2015

  • Sticky Presentation

    2015

  • The technological changes in the digital age and regulatory guidelines

    2016

  • Visual Business Thinking - Better Visuals, Better Insights, Better Ideas

    2016

  • Visual storytelling

    2017

โปรเจค

  • Krungsri GURU

    - ปัจจุบัน

    The objective is to create content marketing on banking platform in the blog format, instead of talking only about banking products and services. We decided to take different approach and want to give away good knowledge and tips to our audience through mixture of famous bloggers and ghost writers even though they are not yet our bank customers. Then understand their interest and web visit behavior to design the web journey that can introduce them our products/services at the later stage and…

    The objective is to create content marketing on banking platform in the blog format, instead of talking only about banking products and services. We decided to take different approach and want to give away good knowledge and tips to our audience through mixture of famous bloggers and ghost writers even though they are not yet our bank customers. Then understand their interest and web visit behavior to design the web journey that can introduce them our products/services at the later stage and turn from blog's fan to customers. Resulted into 40% of new visitors are from this section.

    ดูโปรเจค
  • Krungsri IGNITE

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    To build innovation culture across Krungsri Group, focusing on bank employees and its subsidiaries. The project officially launches in September 2016 with intention to make it as DNA in the organization. By the beginning of 2017, 5,217 total downloads, 24K views on the microsite and 3,000 ideas are received.

    The winning idea gets implemented and bring the new customers on-board with new volume to Krungsri Auto.

    We believe the innovation created by people within the…

    To build innovation culture across Krungsri Group, focusing on bank employees and its subsidiaries. The project officially launches in September 2016 with intention to make it as DNA in the organization. By the beginning of 2017, 5,217 total downloads, 24K views on the microsite and 3,000 ideas are received.

    The winning idea gets implemented and bring the new customers on-board with new volume to Krungsri Auto.

    We believe the innovation created by people within the organization.

    ดูโปรเจค
  • Transformation of Krungsri corporate website.

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    To transform the static website to become marketing website, and the first mobile-friend banking website in Thailand. It comprise of relevant content, UX-centric, leads generator platform and CRM features turning anonymous web visitors to become the bank's customers. Resulted into the growth of 300% on volume from the new website comparing to the old one.

    ดูโปรเจค

เกียรติประวัติและรางวัล

  • Best in Future of Intelligence- IDC Future Enterprise Awards Thailand 2021

    IDC Future Enterprise Awards

    Using Data and analytics tools to improve customer experiences, leads quality, retention to upraise customers' quality of life.

  • Best Use of Data and Analytics for CX (Highly acclaimed)

    The Digital Banker

    In order to be able to offer relevant products, services and experience to customers, we embrace the use of data in every decision making. Data is our strategic asset to understand customers to ensure we could deliver everthing that suit customers' preference. Based on the objectives of each initiative platform, the different data are collected, measured and analyzed.

    Objective of Ngern Tid Lor (Tidlor) website is to educate, provide prospect products and services useful information and…

    In order to be able to offer relevant products, services and experience to customers, we embrace the use of data in every decision making. Data is our strategic asset to understand customers to ensure we could deliver everthing that suit customers' preference. Based on the objectives of each initiative platform, the different data are collected, measured and analyzed.

    Objective of Ngern Tid Lor (Tidlor) website is to educate, provide prospect products and services useful information and finally convert those prospects into customers. Google Analytics 360 is a key analytics tool to measure the successful on new lead building and convert them into customers of Ngern Tid Lor (Tidlor). With the usage of data we could grew our volume generated from website by 31% in the last year. (Total volume loan+ins in 2020 2,078 MB vs volume in 2019 1,581 MB)

    On the other hand, objective of Ngern Tid Lor (Tidlor) application is mainly to serve all existing customers. It was designed to make customers' life easier and be happier. Key data and analytics tool are Firebase, Google Analytics 360, IT log database and Buzeebees' reward database to tracked whether our customers happily to adopt our initiative like application or not. Also, we track an engagement rate% on many important features. Absolutely, the usage to data helped us drove the numbers of download and register to 305,000 at the end of December 2020 with the active rate at 51% monthly.

  • Outstanding CX in Digital Sales Strategy

    The Digital Banker

    We digitize our selling process which would help customers could access and acquire products and services easily and convenient. On brand side, the more we could convert these happy customers the more we could lead our acquisition cost.

    Our digitized selling process is not just transform the process from Offline to Online. We develop digitized sale strategy with market insight and consumer insight. For the title loan all is about the balance of organic and paid investment. For auto…

    We digitize our selling process which would help customers could access and acquire products and services easily and convenient. On brand side, the more we could convert these happy customers the more we could lead our acquisition cost.

    Our digitized selling process is not just transform the process from Offline to Online. We develop digitized sale strategy with market insight and consumer insight. For the title loan all is about the balance of organic and paid investment. For auto insurance, the key priority is to build awareness on our great product feature.
    Both business are successful in terms of digital selling process which led to many happy customers and cost per lead which keep dropping down.

    Title Loan: Volume of new lead loan increase by 25% in 2020 but the cost of lead dropped by 55%
    Auto Insurance: Volume of auto insurance digitally increase by 63% in 2020. Cost of lead dropped by 43% comparing between 2019 and 2020

  • Most Innovative Digital Innovation in Financial inclusion

    The Digital Banker

    Using LINE business connect to do self-services, yet generate interest income from top-up loan that grows more then 600% year over year after the implementation.

  • Outstanding Leadership in Customer Experience-Team

    The Digital Banker

    Best teamwork cross-functional that apply agility method, transparency and be able to achieve challenges in short time.

  • Information Visionary of the Year, IDC DX Awards 2018

    IDC Digital Transformation Award

    This award is given to the working team for Insight Discovery thru customer online behaviors/ digital footprints analytics tools which we studied customers’ insight from Facebook as well as from our corporate website, www.krungsri.com to make sense of the data and incorporated into our sales and services process to improve business volume converted from online and enhance customer experience.

  • Top 3 Social Media Brand Performance in Banking industry

    Thoth Zocial

  • Best Social Media Bank Thailand 2016

    Global Finance and Banking Review

  • Social Media Initiative of the Year - Thailand

    Asian Banking and Finance

    This year's Asian Banking and Finance Awards marked a breakthrough as it honoured a record number of organisations. On its 11th year, the Retail Banking Awards recognised 65 winning banks from 24 countries, while on its 5th year, the Wholesale Banking Awards acknowledged 40 winning banks from 22 countries.

    All the nominations were judged by: Mohit Mehrotra, regional head of financial services, strategy & operation, Deloitte; Liew Nam Soon, ASEAN managing partner, Ernst and Young; Karen…

    This year's Asian Banking and Finance Awards marked a breakthrough as it honoured a record number of organisations. On its 11th year, the Retail Banking Awards recognised 65 winning banks from 24 countries, while on its 5th year, the Wholesale Banking Awards acknowledged 40 winning banks from 22 countries.

    All the nominations were judged by: Mohit Mehrotra, regional head of financial services, strategy & operation, Deloitte; Liew Nam Soon, ASEAN managing partner, Ernst and Young; Karen Loon, partner - assurance, financial services, PwC; and Egidio Zarrella, ASPAC head of banking and capital markets, KPMG.

    This award is given to the winner who has organic engagement, the quality of service on social media channels, and be able to leverage the social data to enhance the customer experience in an effective way.

  • Best Social Media Strategy - Asia

    Customer Experience Asia Excellence Awards

    This award is given for the best use of social media strategy for the bank, especially LINE official account in all elements and aspects of detailed work from planning, delivering, monitoring of the content and performance to ensure the communication effectiveness to the audience and the return of investment.

  • Website of The Year 2015 - Thailand

    Asian Banking & Finance Retail Banking Awards 2015

    This award is given based on the implementation of www.krungsri.com that has bridged the new technology and user-experience seamlessly, yet give the best content & design in Thailand.

คะแนนสอบ

  • Test of English for International Communication (TOEIC)

    คะแนน: 925

    Reading 450
    Listening 475

ภาษา

  • English

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