Make it Toolkit

Last framework in the #FrameworkTierList series! Time to review the Make It Toolkit. What is the Make It Toolkit? Created by Massimo Ingegno, The Toolkit consists of 15 strategies to consider when trying to change behavior, from “make it attractive” to “make it yours.” It offers an intermediate level of detail between abstract concepts like “motivation” and specific interventions like “social norms.” Strengths This level of description resonates with me quite a bit. Some frameworks dive into interventions too quickly, while others are too abstract, saying vague things like “increase motivation” or “persuade” without making it concrete how to do that. The Toolkit provides a consistent, intermediate level of analysis that’s easy to translate across frameworks and also between Behavioral Scientists and non-Behavioral Scientists. It’s particularly effective for organizing projects. Each strategy, while broad, can be tailored to the specific project (e.g., making it meaningful…by providing immediate feedback that connects behavior to purpose). And while 15 strategies are too many for any one project, The Toolkit pairs well with the Opportunity Solution Tree (reviewed last week) to help prioritize strategies and link them to interventions. Weaknesses The Toolkit doesn’t feel fully comprehensive, so I often add my own categories like “make it rewarding.” I also tend to split “make it social” into more specific categories (e.g., make it a social experience, make it normalized, competitive, authoritative, or accountable), as “social” feels too vague. That said, too many strategies can become overwhelming and so I understand why the cut-off is 15 strategies. I’m also not always compelled by the specific Behavioral Science interventions suggested under each strategy. I treat them as reminders of potential tools that might-maybe-could-potentially-possibly work rather than concrete recommendations. Final Ranking This is my favorite Behavioral Science framework. It strikes the right balance of detail, making it easy to coordinate with clients and integrate with other frameworks. While not comprehensive, it’s easy to add your own category as needed. And while it offers too many strategies for any single project, prioritizing and pairing it with the Opportunity Solution Tree resolves this issue. What’s not to like? Final verdict: S-Tier. Not just in the top tier, but the best framework in the top tier. It is my preferred framework for organizing a behavior change project. ___ Coming soon: A review of what I’ve learned doing this series. Stay tuned.

🎉 Milestone Unlocked! 🚀 Hello L&D PEEPS!! Proud to share that I've officially completed the Make it Toolkit: Become a Behavioral Designer in 30 Days program! This journey was an enriching deep dive into the fascinating world of behavioral design (which I'm frankly addicted to), providing me with powerful tools to craft learning solutions that truly resonate. Whether it's about designing effective learning experiences or gamifying learning products, this certification has sharpened my abilities & cognition of behavioral design to make my solutions more engaging, impactful, & behaviorally sound. Huge shout-out to Massimo Ingegno, John Gusiff & team for their well curated learning journey! Very thankful for the opportunity. Excited to bring this newfound knowledge to future projects and collaborations! 🌟 #BehavioralDesign #LearningDesign #Gamification #instructionaldesign #gamificationoflearning

JTBD + BeSci (Starts Thursday, 10/31): As part of my Maven Customer JTBD Listening Skills course we introduce the concept of listening for different behavioral barriers to progress (person, environment, motivation, ability, or prompt/attention-related). 📅 Starts October 31st; Three Sessions 👉 Sign-up here: https://lnkd.in/gYpt6iBw Types of Behavioral Barriers to Progress we listen for are related to: 😕 Person: Individual beliefs, personality traits, emotional states, and personal history can all influence behavior. ⛈ Environment: The physical or social environment can either support or hinder behavior. Lack of resources, unsupportive social norms, or inconducive physical settings are common environmental barriers. 👍 Motivation: Fluctuating levels of motivation due to varying internal states or external circumstances can impede consistent behavior change. 💪 Ability: Ability may differ as it relates to simplicity, time, money, brain cycles, social deviance, non-routine, etc.. 👀 Attention (Prompt): Without a prompt or cue, even motivated and capable individuals might fail to perform the desired behavior. We all face attention overload. JTBD + BeSci: Integrating these two methods enables both an understanding of the progress a customer is trying to make along with the behavioral-based barriers preventing them from making progress. P.S. If you liked this post, please give it a share, or a simple comment. Insightful 💡or Love ❤️ it! Customer Centric Solutions LLC #jtbd #besci #consumerbehavior #makeittoolkit #customerprogress #customerjourney #behavioralscience

You are irrational! We’ve all heard it. Behavioral science often challenges the 'Homo Economicus' (Rational Man) myth, showing how our choices are shaped by biases. But does labeling us irrational help? 🤔 Yes and no. "Homo Irrationalis" (irrational/emotional) is only one piece of the puzzle. Reality is much more nuanced. In my design work (and probably yours), I have encounted at least 5 other types of human beings: 1. Homo Economicus 2. Homo Irrationalis 3. … 4 … 5 … 6 … 7 … And Why does this matter? Because the way we think of humans directly influences how we design. 🎙️ Tune into my AI-generated conversation for a deeper dive.