Nancy Marzouk’s Post

📊 Leveraging over 10 years of data, Persado's integration with Snowflake has unlocked the potential to generate marketing language that is 96% more effective! This partnership ensures real-time data access, significantly reducing the time and effort required for campaign launches. Dive deeper into how Persado's AI-driven approach is setting new benchmarks in digital marketing. 💡 https://lnkd.in/gU3d8auW

💡 Trey Robinson of Story Amplify has some words of wisdom for modern CMOs: "Using data doesn’t mean that marketing has to lose its creative edge. Instead, data provides insights that can drive successful decisions." More on the opportunity data-driven marketing provides in Forbes https://bit.ly/3XHMpC6 #DataDriven #CMO #MarketingStrategy

If you can get your data together, you can do some pretty cool things — like deliver ridiculously effective, highly personalized marketing campaigns 💥. Here’s everything you need to know about data onboarding and how to make it happen.

Changing a process to better incorporate first-party data can be challenging, especially when you're challenging the status quo. If you've been facing this situation or are about to embark on that adventure, I highly recommend this read. #datastrategy, #marketing, #composableCDP, #firstpartydata.

Snowflake’s latest "Modern Marketing Data Stack" report is here! 🎉 This year, Optimove stands out as “one to watch” in Marketing & Customer Engagement 🚀, empowering B2C brands with real-time AI for personalized, multi-channel experiences. Discover how Snowflake and partners are reshaping data-driven marketing! #Snowflake #MarketingInnovation #AI

📢 The Shift to Data-Driven Marketing Management Without measurement, your decisions are poised. You need to stop and start making smart decisions based on data. 🎢 The investment in analytics tools and a commitment to data literacy are fundamental in a business culture where data guides every decision. By adopting a mindset of continuous improvement, fueled by data insights, your brand is on track to success! 👌Cultivating a Data-Driven Marketing Culture Read full article here https://rebrand.ly/h193mj7 #analyticsfriday #ga4 #googleanalytics4 #googlemarketing #webanalytics #measurementandanalytics #marketing #marketingandadvertising #bigdata

Take a look at how Hightouch are supporting Databricks users and marketing teams specifically, to drive value from their data leveraging a Composable Customer Data Platform 🚀

What is your Data-driven Marketing Game plan for 2025 and beyond? 🚀 Don't Leave Money on the Table: Your 2025 Data-Driven Marketing Gameplan Are you ready to transform your marketing strategy for 2025? If you're still relying on gut feelings over data, you're leaving money on the table. Let me share something game-changing that's helping companies 10x their marketing ROI. 🎯 The IDIRA Framework: Your Secret Weapon I've been working with dozens of companies and I have compiled the IT Tech BuZ IDIRA framework, and the results have been nothing short of remarkable. Let me break it down for you: 1. Integration: The Foundation of Success 2. Data Collection: The New Gold Rush 3. Insights and Reports That Actually Drive Action 4. Artificial Intelligence: Prove Your Worth What's Will Actually Working in 2025 1. First-Party Data is King: Build your own data empire 2. Trust Through Transparency: Your customers demand it 3. Hyper-Personalization: One-size-fits-all is dead 4. Sustainability Metrics: Because your customers care The Big Question: Where does your company stand in this data revolution? Are you ahead of the curve or playing catch-up? Comment with 👍 if your company needs some strategies to level up your data game in 2025. Comment "AUDIT MY GAMEPLAN" to know where your company stands. Want to dive deeper? Let's connect! Share your biggest marketing data challenge in the comments below. #DataDrivenMarketing #MarketingTrends #MarketingStrategy #DigitalMarketing #Analytics #2025Trends https://lnkd.in/dGi-MkEn #ecommerce #datadriven #marketing #data #digital

Fed up with the same old marketing woes? "No data!" "Tech team bottlenecks!" "Confusing tools!" If this sounds familiar, it's time for a change. Enterprise marketing teams need the right tools to unlock the power of their data. CDPs to the rescue! 🚀 Learn how they can help you: 🔍 Uncover hidden customer insights 🏹 Drive hyper-personalized campaigns across all channels 💲Launch campaigns faster and optimize your marketing spend Here's the inside scoop. #CDP #enterprisemktg #datadriven

Many CFOs and CEOs are skeptical of marketing and view it as an expense, rather than an investment. According to a recent Gartner survey, 52% CMOs were able to prove marketing's value and impact on the enterprise. Meaning nearly half of CMO's can't prove the value of marketing. Yikes. MMM and MTA are two approaches that can help, though neither provide a complete picture, and many companies struggle to get insights beyond just CPA and ROAS metrics. We've outlined a new approach to deliver holistic insights quickly - Integrated Testing-Mix-Attribution - ITMA. You get: -Total view of causality -Consistent answers -Confidence intervals -Immediate results Check it out: https://lnkd.in/eTGqzFYr #MarketingAnalytics #MarketingMeasurement #MarketingROI #MarketingAttribution