A data scientist in a box? Yes, please! 🙋 Meet Ask Cal, powered by Google Gemini AI. Ask specific questions about your custom datasets and get instant, plain-English insights. Take a look at how you can unlock deeper engagement analytics and make smarter decisions, faster. Learn more 👉 https://bit.ly/3YXmq8F #AI #MarTech
CaliberMind
Software Development
Houston, Texas 9,223 followers
The leading B2B Go-To-Market Data Platform that helps you spot market trends first.
About us
CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisions by surfacing insights from complex data with the world’s first B2B Marketing Decision Engine. Know what's driving pipeline (and what isn't) CaliberMind Attribution looks at every time people connect with your brand – like when they respond to sales outreach, visit your website, click on an ad, or interact with your product – so you can understand what works and make smart decisions that drive growth. Some of the questions attribution can answer: - Which departments are driving pipeline? CaliberMind looks at all the different ways people interact with your brand (across departments) so you can stop arguing over who gets credit and focus on bringing in more business. - When do buyers engage with us? When you can observe when different types of buyers become involved in a buying process, it becomes easier to create campaigns and content that lead to successful conversions. - What's my Return on Ad Spend (ROAS)? Our web tracker saves UTM parameters and keeps them active during a session. We can even fill in missing data once someone is identified. This helps you see what’s happening and makes the results easier to understand. - Which channels drive the highest ROI? Show how much revenue your marketing and sales channels are generating for every dollar spent. CaliberMind gives you easy access to revenue by channel so you can measure ROI.
- Website
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http://www.calibermind.com
External link for CaliberMind
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Houston, Texas
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Multi-Touch Attribution, Campaign Performance, Marketing ROI, Account-Based Scoring, Data Automation, Sales and Marketing Funnel, Marketing Analytics, Marketing Metrics, Funnel Metrics, B2B, Web Tracking, Predictive Analytics, Marketing Performance Management, Campaign Influence & Attribution, Lead-to-Account Matching, Chain Based Attribution, Data Hygiene, Demand Generation Waterfall, Machine Learning, Marketing & Sales Alignment, Lead Management, and Analytics
Locations
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Primary
Get directions
1321 Upland Dr
Houston, Texas 77043-4718, US
Employees at CaliberMind
Updates
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Maximize what you already have as you crunch through the end of the year: 1️⃣ Refresh older assets. 2️⃣ Share customer success stories. 3️⃣ Repurpose big content for social & email. Finish strong, even on a tight budget! https://bit.ly/48JFzPW via Fast Company #B2BMarketing #ContentMarketing
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ABM isn’t just for big teams with big budgets. The key? Focus. Rather than spreading resources thin, concentrate on high-value accounts that align with your ICP. It’s about smart, strategic engagement—using dedicated landing pages, targeted ads, and personalized emails to connect meaningfully. Dive into specific strategies with Brianna Miller via MarTech ▶️ https://bit.ly/3yH8SoN #ABM #marketing #B2BMarketing
The small B2B marketing team's guide to ABM | MarTech
martech.org
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Is DIY always better? While DIY attribution models can be powerful, overcomplicating them can lead to breakdowns. Focus on core business questions and keep it simple! A refined, reliable model is key to driving actionable insights. Need help? Revisit your goals and fine-tune your approach. 👉 https://bit.ly/4fFxiyG #MarTech #marketing
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“Marketing Therapist” Neil Cohen joins Camela Thompson to share his take on all things marketing and how the industry is being transformed. Neil makes a powerful point: AI won’t replace jobs; it’ll make them better. It’s just a tool, and the real magic comes from how you use it. 👀 https://bit.ly/3M2HGUf #marketing #AI #MarTech
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🤔 Data questions? Ask Cal! Our latest feature unlocks instant answers from your custom datasets, transforming raw data into clear, actionable insights. Swipe through to see how Ask Cal Custom Answers takes the guesswork out of decision-making. 🔗 https://bit.ly/3YXmq8F #MarTech #AI #marketing
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Prove ROI and optimize your pipeline in 2025 with The Funnel Lab Playbook—a LinkedIn newsletter. Subscribe here: https://bit.ly/4hIJyjE Insights from top B2B CMOs & data experts—straight to your inbox! ✅ ROI strategies ✅ Pipeline tips ✅ Real-world advice #ROI #MarTech #B2BMarketing
The Funnel Lab Playbook | LinkedIn
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Teams that work together to connect marketing efforts to real outcomes see more than double the ROI compared to traditional methods. The key to making that alignment work? Strong data. Share your insights below 👇 #marketing #ROI
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Is attribution worth the hype for B2B? It depends on your data maturity and goals. If you’re balancing multiple channels and have a complex buyer journey, we recommend seriously considering it. Here’s what to look for: ✅ Clear goals & KPIs? Good start. ✅ Diverse channels? Attribution’s your friend. ✅ Trying to prove value across a buyer committee? Engagement scoring is a game changer. There are platforms that can normalize, score, attribute, and push it all back into your CRM, no fuss. 🔘 Hit the easy button: https://bit.ly/3AFN7GJ by Camela Thompson #CRM #marketing
Signs You Need Marketing Attribution | Why Marketers Need Engagement Scoring & Attribution
https://calibermind.com
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Why are marketers so often confused by their own campaign data? 🤔 Turns out, it’s not their fault. Many marketing ops pros were never taught how Salesforce data actually works—which has led to a massive data disconnect nobody’s talking about. Camela Thompson from RevOps Co-op and CaliberMind’s Joe Schattschneider dive into: ❌ Why CRMs and marketing automation platforms just aren’t speaking the same language 😬 The biggest lie Salesforce has told marketers 🤝 How RevOps can bridge the gap and help marketing make sense of their data 🔗 https://bit.ly/3XnEN63 #Salesforce #CRM #MarTech