Tali Bloch’s Post

📊 Leveraging over 10 years of data, Persado's integration with Snowflake has unlocked the potential to generate marketing language that is 96% more effective! This partnership ensures real-time data access, significantly reducing the time and effort required for campaign launches. Dive deeper into how Persado's AI-driven approach is setting new benchmarks in digital marketing. 💡 https://lnkd.in/gU3d8auW

If you can get your data together, you can do some pretty cool things — like deliver ridiculously effective, highly personalized marketing campaigns 💥. Here’s everything you need to know about data onboarding and how to make it happen.

At Demandbase, our mission is simple: to make our customers successful. We believe in earning trust through transparency and providing customized solutions that align with your unique go-to-market strategy. Our core values reflect this commitment, and we live it every single day. We don't believe in masking the details of what we do, unlike many vendors in the community. We understand that trust is earned, and we take the onus upon ourselves to prove our value every single day. Check out this insightful post by Tom Keefe, Principal GTM Expert in Marketing Operations, where he explains why we take this stance and how it benefits our customers.

Drumroll, please! 🥁 Thrilled to reveal our collaboration with @Optimove, pioneers in Customer-Led Marketing. Together, we're breaking barriers in data integration, empowering marketers with seamless access and personalized strategies. Curious to know more? Check out below! #MarketingInnovation #DataRevolution #CustomerFirst #DataIntegration

Exciting news! 🎉 Aqfer has achieved the AWS Advertising and Marketing Technology Competency in the Audience & Customer Data Management category. This recognition highlights our expertise in delivering scalable, innovative solutions that empower marketing professionals to leverage AWS for business growth and enhanced customer engagement. Our SVP of Product, Jeff Storan, says: "This competency underscores our commitment to providing best-in-class data management solutions for ad tech and martech use cases that harness the power of AWS." Want to learn how Aqfer can transform your marketing data management? Check out the full press release here: https://hubs.ly/Q02PHPbt0 #MarTech #AWSCompetency #DataManagement #DigitalMarketing

Even our marketing team uses Tinybird! Our go-to-market engine depends on fresh, accurate data, not stale data in dashboards that were processed overnight. At Tinybird, we "drink our own champagne" and have fully embraced using Tinybird across our business. We use Tinybird to analyze our CI pipeline, automate customer usage alerting, calculate usage-based billing for our Pro customers, and even replace Google Analytics for privacy and speed. In marketing, we use Tinybird to capture streaming and batch customer usage data, process that data in real time, and use the insights we gain to create actionable marketing tactics that drive our business goals. Read more about our marketing stack, built on top of Tinybird 👉 https://bit.ly/3Vdclnw

As we approach 2025, leading CMOs from Snowflake, LinkedIn, and Carta share their top growth strategies. From leveraging AI to enhancing customer engagement, discover how these industry leaders plan to drive success in the coming year. #GrowthStrategies #MarketingInsights #TerylCelesteConsulting

🧑🧒🧒Consumer-Centric Marketing: Guiding Data Teams for Campaign Growth 🧑🧑🧒🧒 King’s "Traffic Jam Whopper" campaign is a perfect example of marketing leading and directing the way for data teams to execute the vision. Marketing identified a consumer pain point — people stuck in traffic in one of the worst cities with traffic jams in the world CDMX— Burger King saw a unique opportunity to turn it into a value-driven, customer-centric solution. They set clear parameters dictated by marketing: use real-time traffic data to deliver Whoppers directly to vehicles in high-traffic areas. Here’s how it worked: Marketing set the vision: They crafted the concept based on consumer behavior, building a persona of commuters in gridlock who would appreciate convenience and a hot meal. Data teams executed: Using real-time traffic data, they created an algorithm that identified congestion zones. The app then pushed location-based offers to users stuck in these areas. Together, they delivered: Marketing guided the strategy, while data and IT built the tools that turned this idea into a successful, targeted campaign. By establishing clear marketing criteria — a consumer persona, behavior insights, and campaign goals — marketing led, and the data team built the infrastructure to bring it to life. This collaboration showcases the power of marketing as the driver of innovation, with data teams supporting to create more consumer-centric campaigns that deliver real value. When we work together, marketing and data teams or IT team we win by putting the consumer first, creating seamless and engaging experiences.

This week flew by faster than the purchase stage of a perfectly optimized multi-channel customer journey 🤯. Know what we mean? If not, now's your chance to catch up ✅. Here’s this week's content recap. The Data Cloud isn’t just for data teams 💯. It’s a marketer’s single source of truth, holding everything there is to know about any customer. With the right CDP, it’s easy to put all that data to use. Here’s how: https://hubs.la/Q02qq9XD0 76% of customers prefer brands that personalize their marketing. So how do you make that happen? With the dynamic duo of Snowflake and a connected CDP 🦸, you’re off to a strong start. For more, check out the article below 👇. https://lnkd.in/g5dC35nh Not every customer journey begins with love at first awareness. But with the right analytics, you can nurture a post-purchase relationship of unwavering loyalty 🫶. We break it all down here: https://lnkd.in/gU5RNHVn

I wrote a very detailed, step-by-step guide on how we helped a company with over 9,000 paying customers by diving deep into customer insights 😀 Result? - A good understanding of their core users - A roadmap for feature development - Pricing adjustments - Messaging adjustments - A $40k+ ARR partnership opportunity - 5 marketing hacks Great market research doesn’t just collect data—it drives growth by aligning product and customer needs. 🔍 Check out the full breakdown here: https://lnkd.in/dWysnbCy