Our global Persado offices will be closed from December 25 - January 1 to give our teams the opportunity to unwind and enjoy the holidays with their friends and families. We've been working hard behind the scenes to ensure this is a smooth and successful period for our customers, partners, and the Persado team. We wish you all a peaceful season and look forward to the new year.
Persado
Software Development
New York, New York 63,805 followers
AI-Driven Content Generation for Enterprise Marketers
About us
Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth. The company's unique knowledge base is built with data from more than 120,000 campaigns and 150 billion customer interactions for financial services alone - driving $2.5B in incremental revenue for banks and credit cards issuers. Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persado's Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing * Forrester Breakout Vendor in Content Intelligence
- Website
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https://www.persado.com/
External link for Persado
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Digital Marketing, Conversion, Acquisition, Retention, Email Marketing, Consumer Insights, Display Advertising, SMS, Mobile Push Notifications, Personalization, Content Intelligence, Artificial Intelligence, Marketing, Marketing Language, Emotional Language, Machine Learning, Omnichannel, Generative AI, Customer Loyalty, Ecommerce, Banking, Retail, and Travel
Locations
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Primary
11 East 26th Street
15th Floor
New York, New York 10100, US
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Marinou Antypa 41-45
Neo Irakleio, Attiki 141 21, GR
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15 Sloane Square
London, England, GB
Employees at Persado
Updates
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🏆 Celebrating Success at the Banking Tech Awards! We’re thrilled to feature Hani Ramzi and Nick Newell at the recent awards ceremony, where the Persado Motivation AI platform was honored as an award-winning innovation in banking. Way to represent, gents! Read more 🗞️: https://lnkd.in/ez5Bgnxp #bankingtechawards #AI
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🎂 Persado is 12 today!!!! It's been 12 years since we were founded on 12/12/12. In the words of our President and Co-founder, Assaf Baciu, "Happy birthday to this incredible company that has grown into a force transforming how brands communicate. The challenges & successes we experience together make us stronger, bolder, and more innovative. Huge thanks to EVERY single Persadoan—past and present—who helped shape our journey. Your creativity, passion, and collaboration have made us what we are today. Here's to more innovation and impact!" #marketing #AIinnovation #finserv
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🏆 The Persado Motivation AI platform is now an award-winning innovation for Banking. Bravo to team Persado AND thank you to our finserv customers who continue to pioneer use of AI to improve the CX and drive growth. 🏆 #bankingtechawards #AI Read more: https://lnkd.in/ez5Bgnxp
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🚀 Unlock the power of Motivation AI with Persado! Our platform transforms marketing communications by generating personalized content that resonates with individual customers. With advanced technologies like NLP and machine learning, we analyze emotional responses to craft compelling messages that drive engagement and conversion rates. 💡 Key Features: - Dynamic Motivation: Real-time personalized text generation - Data-Driven Insights: Trained on interactions from over 1.2 billion consumers Join major brands like Ally Bank, Chase, and Verizon in driving significant revenue growth. Discover how Persado can elevate your marketing strategy! 🔗 https://bit.ly/4fFXA3G #MarketingAI #Persado #CustomerEngagement #DigitalMarketing #Innovation #BusinessGrowth
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📉 The Fed’s recent rate cuts may leave customers feeling uncertain. How can banks keep their trust? By delivering messages that resonate on a personal level. 💡Using AI-driven insights, banks can pinpoint what matters most to their audience—whether it’s reassurance during times of change or tailored financial advice. A customer-first approach is more than a good idea; it’s essential. For more insights, dive into our top strategies 👉 https://bit.ly/4dOe09b #CustomerEngagement #BankingTips #AIMarketing
Top Tips for Banks to Engage Consumers Amid Fed Rate Cuts | Persado
https://www.persado.com
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🧩 What Makes AI Personalization So Powerful? AI isn’t just about data; it’s about understanding your customers’ emotions. With Persado, brands can personalize content at scale, driving better engagement and customer loyalty. 💡 Boost your ROI by tapping into emotional engagement with AI. #AIInsights #PersonalizedMarketing #EmotionalConnection 📌 Explore how AI can work for your brand: https://lnkd.in/g8GyFh4W
Five AI Personalization Tools to Watch | Persado
https://www.persado.com
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🏆 Exciting news! Persado has been named a finalist in the “Tech of the Future – AI and Data” category at the #BankingTechAwards! 🌟 This nomination recognizes our dedication to helping financial services deliver messages that truly connect. By blending #AI and data, we're changing how banks communicate, creating emotional resonance that boosts engagement and drives results. 🙌 Want to learn more? Check it out here: https://bit.ly/3YO3Rnr #TechOfTheFuture #CustomerEngagement #Persado
Banking Tech Awards Name Persado a Finalist in Tech of the Future: AI and Data Category | Persado
https://www.persado.com
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👋 Have you ever chatted with a bot and wondered, "How does it know what I'm saying?" It’s all thanks to AI’s Natural Language Processing! And when it responds? That’s NLG in action. 🤖 Companies are using this powerful combo to personalize messages and boost engagement. 📈 Curious how it all works? #AI101 #NLPExplained #NLGExplained #TechInnovation #AIForBusiness Check out the details here: https://lnkd.in/eKzxGs8J
AI 101: Natural Language Processing (NLP) | Persado
https://www.persado.com
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Persado reposted this
Very excited to be welcoming two of the brightest people i have come across over the years to the Persado board. Somesh Khanna and Stephen Mugford come with a wealth of experience and understanding of what moves the needle in the banking business. Persado, already trusted by 8 out of the top 10 banks in the US (who are already seeing impact levels in the billions of dollars) sees a global opportunity of applying its Motivation AI across thousands of banks but also other regulated industries. Looking forward to what lies ahead.
📣 NEWS: We are excited to announce that long-time McKinsey Digital Transformation leader, Somesh Khanna, and former Capital One executive, Stephen Mugford, have joined our Board of Directors and will help guide Persado innovations and growth. #financialservices #AI Read the full press release: https://lnkd.in/gkdKvdzX
Marketing AI Company Persado Adds Financial Services Leaders to Board of Directors | Persado
https://www.persado.com