IT Tech BuZ

What is your Data-driven Marketing Game plan for 2025 and beyond? 🚀 Don't Leave Money on the Table: Your 2025 Data-Driven Marketing Gameplan Are you ready to transform your marketing strategy for 2025? If you're still relying on gut feelings over data, you're leaving money on the table. Let me share something game-changing that's helping companies 10x their marketing ROI. 🎯 The IDIRA Framework: Your Secret Weapon I've been working with dozens of companies and I have compiled the IT Tech BuZ IDIRA framework, and the results have been nothing short of remarkable. Let me break it down for you: 1. Integration: The Foundation of Success 2. Data Collection: The New Gold Rush 3. Insights and Reports That Actually Drive Action 4. Artificial Intelligence: Prove Your Worth What's Will Actually Working in 2025 1. First-Party Data is King: Build your own data empire 2. Trust Through Transparency: Your customers demand it 3. Hyper-Personalization: One-size-fits-all is dead 4. Sustainability Metrics: Because your customers care The Big Question: Where does your company stand in this data revolution? Are you ahead of the curve or playing catch-up? Comment with 👍 if your company needs some strategies to level up your data game in 2025. Comment "AUDIT MY GAMEPLAN" to know where your company stands. Want to dive deeper? Let's connect! Share your biggest marketing data challenge in the comments below. #DataDrivenMarketing #MarketingTrends #MarketingStrategy #DigitalMarketing #Analytics #2025Trends https://lnkd.in/dGi-MkEn #ecommerce #datadriven #marketing #data #digital

The busiest sales season is almost here, and your Google Analytics 4 might still be holding you back from making the most out of it. Let’s look at some common issues that could be sabotaging your performance and how to fix them fast: 🚩 Incorrect Attribution: Is your conversion source showing platforms like PayPal? This misattribution is skewing your performance data, making it hard to see where your true conversions are coming from. 🚩 "Not set" Traffic: Some traffic sources aren’t properly identified, leaving you with incomplete visibility. This is critical for understanding which channels are driving results. 🚩 Inefficient Consent Mode Configuration**: You might have high traffic volumes, but if your consent mode isn’t set up properly (e.g., using Universal Analytics configurations on GA4), you’re likely missing out on valuable data. ⏳ Now is the time to fix these issues before peak season hits! These tweaks could make or break your campaign results during the holiday rush, from Google Consent Mode setup to fine-tuning your cookie banners. 🚀 Need help? Let’s make sure you’re maximizing the power of your data this season with audits 📩 Message please DM or https://lnkd.in/dDuj2P3c #GA4 #GoogleAds #Marketing #Christmas #Analytics #Campaigns #DataOptimization #Measure **cc: @Jorge Cunha #GoogleAnalytics4 #ga4 #GoogleAds

Excelente Webinar com excelentes intervenientes, sobre tendências para 2025 onde o nosso Jorge Cunha identificou claramente "...deixa-se muito dinheiro em cima da mesa...em Portugal e não só...." por um crónico problema de falta de cultura de dados e de gestão do marketing. Durante o Webinar foram dados conselhos e orientações respondendo às perguntas dos participantes! Obrigado aos participantes e á AMD | Associação Portuguesa de Marketing Directo e Digital

O nosso Jorge Cunha vai estar no Webinar da AMD, Assiste para saber mais sobre as tendências!!

O nosso Jorge Cunha vai participar no Webinar da AMD | Associação Portuguesa de Marketing Directo e Digital sobre as tendências para 2025 a não perder!

The busiest sales season is almost here, and your Google Analytics 4 might still be holding you back from making the most out of it. Let’s look at some common issues that could be sabotaging your performance and how to fix them fast: 🚩 Incorrect Attribution: Is your conversion source showing platforms like PayPal? This misattribution is skewing your performance data, making it hard to see where your true conversions are coming from. 🚩 "Not set" Traffic: Some traffic sources aren’t properly identified, leaving you with incomplete visibility. This is critical for understanding which channels are driving results. 🚩 Inefficient Consent Mode Configuration**: You might have high traffic volumes, but if your consent mode isn’t set up properly (e.g., using Universal Analytics configurations on GA4), you’re likely missing out on valuable data. ⏳ Now is the time to fix these issues before peak season hits! These tweaks could make or break your campaign results during the holiday rush, from Google Consent Mode setup to fine-tuning your cookie banners. 🚀 Need help? Let’s make sure you’re maximizing the power of your data this season with audits 📩 Message please DM or https://lnkd.in/dDuj2P3c #GA4 #GoogleAds #Marketing #Christmas #Analytics #Campaigns #DataOptimization #Measure cc: @Jorge Cunha #GoogleAnalytics4 #ga4 #GoogleAds

The busiest sales season is almost here, and your Google Analytics 4 might still be holding you back from making the most out of it. Let’s look at some common issues that could be sabotaging your performance and how to fix them fast: 🚩 Incorrect Attribution: Is your conversion source showing platforms like PayPal? This misattribution is skewing your performance data, making it hard to see where your true conversions are coming from. 🚩 "Not set" Traffic: Some traffic sources aren’t properly identified, leaving you with incomplete visibility. This is critical for understanding which channels are driving results. 🚩 Inefficient Consent Mode Configuration**: You might have high traffic volumes, but if your consent mode isn’t set up properly (e.g., using Universal Analytics configurations on GA4), you’re likely missing out on valuable data. ⏳ Now is the time to fix these issues before peak season hits! These tweaks could make or break your campaign results during the holiday rush, from Google Consent Mode setup to fine-tuning your cookie banners. 🚀 Need help? Let’s make sure you’re maximizing the power of your data this season with audits 📩 Message please DM or https://lnkd.in/dDuj2P3c #GA4 #GoogleAds #Marketing #Christmas #Analytics #Campaigns #DataOptimization #Measure **cc: @Jorge Cunha #GoogleAnalytics4 #ga4 #GoogleAds

Great cartoon! Many organizations aim for the same overall goal, but this clever illustration highlights the challenge of silos, especially in marketing ! Image and post credit to Marketoonist and Tom Fishburne Read the awesome post 👀 https://lnkd.in/dNH4vUvj #marketing #customercentric #data #analytics #cx #crm

The busiest sales season is almost here, and your Google Analytics 4 might still be holding you back from making the most out of it. Let’s look at some common issues that could be sabotaging your performance and how to fix them fast: 🚩 Incorrect Attribution: Is your conversion source showing platforms like PayPal? This misattribution is skewing your performance data, making it hard to see where your true conversions are coming from. 🚩 "Not set" Traffic: Some traffic sources aren’t properly identified, leaving you with incomplete visibility. This is critical for understanding which channels are driving results. 🚩 Inefficient Consent Mode Configuration**: You might have high traffic volumes, but if your consent mode isn’t set up properly (e.g., using Universal Analytics configurations on GA4), you’re likely missing out on valuable data. ⏳ Now is the time to fix these issues before peak season hits! These tweaks could make or break your campaign results during the holiday rush, from Google Consent Mode setup to fine-tuning your cookie banners. 🚀 Need help? Let’s make sure you’re maximizing the power of your data this season with audits 📩 Message please DM or https://lnkd.in/dDuj2P3c #GA4 #GoogleAds #Marketing #Christmas #Analytics #Campaigns #DataOptimization #Measure **cc: @Jorge Cunha #GoogleAnalytics4 #ga4 #GoogleAds

Using dataLayer in your Website Tracking Plan is a must-have in any project !! See a small video explaining what it is by Google Analytics https://lnkd.in/dXdexSeh #analytics #gtm #ga4 #marketing #data #digital