Naman Bansal’s Post

𝗣𝗿𝗶𝗰𝗲 𝗶𝘀𝗻'𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝗚𝗲𝗻 𝗭. Here are 5 factors that influence their purchasing decisions more. Gen Z values more than just price tags 🤑 They're reshaping the consumer landscape. Understanding their priorities is crucial for brands. Here's what really drives Gen Z's buying choices: - Brand authenticity and transparency - Social and environmental responsibility - Personalized experiences - Peer recommendations and 'best friend' endorsements - Mobile-first, seamless shopping experiences Gen Z seeks genuine connections with brands. They want to make a positive impact. Their purchases reflect their values and identity. Brands must adapt to win their loyalty. It's not just about selling products anymore. It's about creating meaningful relationships and experiences. Wdyt? 👀

What makes you decide to make an impulse purchase? Today, whilst scouring through my LinkedIn feed a particular fashion brand caught my eye (I won't name names), It was a unique product. Something I hadn't seen before. It grabbed me and got me onto their site. We know that roughly 75% of visitors to eCommerce sites are first-time visitors. As a frugal spender(if you didn't already know), the price hit me a little bit. Almost 10x what I would normally spend. Still, the product had me interested. If only I could have been offered an incentive to make my first purchase. But they didn't. So I left. Having the ability to jump in front of your visitors before they leave your metaphorical front door is a powerful tool. Being able to do this for just your first-time visitors with an incentive to stay is even more powerful. Don't be like the retailer I visited above. Don't let your first-time visitors leave without being offered something in return for their interest. PS: if you are the retailer above (you know who you are) get in touch with Salesfire. We'll help keep more of the 'Jacks' out there on your site and convert them into returning customers.

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐬𝐭𝐮𝐝𝐢𝐞𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐛𝐮𝐲𝐞𝐫𝐬 𝐠𝐨 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐤𝐢𝐧𝐠 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬? 𝗜𝘁'𝘀 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝘁𝗵 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗶𝘁? Understanding how the right customers decide what to buy is important for any business that wants to do well in today's highly competitive market. Nowadays, businesses are investing heavily, allocating thousands of dollars to research and data teams. By delving into the psychology behind consumer behavior, companies can tailor their marketing and sales strategies to effectively resonate with their target audience. Throughout my professional journey and the wisdom gained from seasoned experts, one key aspect that stands out is the buyer's journey. This journey typically comprises three stages: awareness, consideration, and decision. In the awareness stage, the goal is to identify a need or problem to solve. Consider Nike, a sportswear giant. Nike effectively taps into consumer desires by promoting an active lifestyle through captivating advertisements featuring renowned athletes like Kobe Bryant, Cristiano Ronaldo, and Maria Sharapova. By showcasing the benefits of its products in action, Nike creates awareness among its target audience and positions itself as a solution provider for fitness enthusiasts. (According to Statista, Nike's global revenue amounted to about 51.22 billion U.S. dollars in 2023, marking an increase of approximately 4.5 billion compared to the previous financial year.) Moving on to the consideration stage, consumers carefully research and evaluate various options to address their needs, comparing features and prices. Let's talk about the smartphone industry, where brands like Apple and Samsung Electronics dominate. Both companies invest heavily in product innovation and marketing to capture consumers' attention. Apple's sleek designs and user-friendly interface appeal to those seeking a seamless user experience, while Samsung offers a wide range of features and price points to cater to diverse preferences. Through comprehensive product comparisons and reviews, consumers weigh their options before making a decision. In the decision stage, consumers finalize their purchase based on the information gathered in the previous stages. Leveraging user data and predictive analytics, companies like Amazon and Flipkart anticipate consumer preferences and offer tailored product suggestions, making the decision-making process effortless for buyers. To effectively engage with your ideal buyers throughout their purchasing journey, businesses must create compelling content that addresses their needs at each stage. Whether it's informative blog posts, engaging videos, or interactive social media campaigns, the key is to deliver value and build trust with consumers, and that is the way you can make your position in the market and beat your competition. Have I missed any crucial factors?

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 𝐍𝐢𝐤𝐞'𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐟𝐨𝐫 𝟐𝟎𝟐𝟏 𝐰𝐚𝐬 𝐚 𝐬𝐭𝐚𝐠𝐠𝐞𝐫𝐢𝐧𝐠 $𝟒𝟒.𝟓 𝐛𝐢𝐥𝐥𝐢𝐨𝐧?😱🤯 In today's competitive market, it’s not enough to just offer a product. To truly stand out and connect with your audience, you need to sell a story!‼️ Why does Nike outperform the average seller? 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐬𝐞𝐥𝐥 𝐬𝐡𝐨𝐞𝐬; they promote fitness, motivation, and an active lifestyle.👟👟 So, how can you apply this strategy to your business?🫵 If you are into Entertainment, Sell emotion and experience. Create content that resonates deeply and provides an unforgettable experience. If you are into Real Estate, Promote lifestyle, comfort, amenities, and value. Highlight the luxurious living and the quality of life that your properties offer. If you are into Fashion , Promote on style, identity, and trendsetting. Showcase how your fashion helps individuals express themselves and stay ahead of the trends. If you’re into Food and Beverage , promote excellent quality, taste, health, and wellness. Let your audience know about the premium ingredients and the health benefits of your products. If you are into E-commerce, Highlight exclusive deals, convenience, and customer satisfaction. Show how shopping with you is a seamless, rewarding experience. If you’re into Agribusiness , Promote innovation in farming and organic produce. Share your commitment to sustainable practices and fresh, healthy food. If you’re into Fintech, Focus on security and convenience. Reassure your customers about the safety of their transactions and the ease of using your services. 𝐑𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐰𝐡𝐚𝐭 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐲𝐨𝐮 𝐨𝐟𝐟𝐞𝐫, 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮 𝐬𝐞𝐥𝐥 𝐚 𝐒𝐓𝐎𝐑𝐘 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝.😊 𝙒𝙝𝙖𝙩'𝙨 𝙮𝙤𝙪𝙧 𝙨𝙩𝙤𝙧𝙮? 𝙃𝙤𝙬 𝙖𝙧𝙚 𝙮𝙤𝙪 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙣𝙜 𝙬𝙞𝙩𝙝 𝙮𝙤𝙪𝙧 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚? #BrandStrategy #Marketing #CustomerEngagement #BusinessGrowth #Nike #SME

Have you ever really wondered what goes inside the buyer’s mind before hitting the button “Buy Now”? It is such an interesting journey, isn’t it? However, this is becoming a history! In the past, the purchasing behavior was predicted starting from trigger reaching decision making of purchase. But now, this journey is no longer linear, it is becoming messy with change in the customers’ behavior and the availability of so many options to compare with online. So how can you deal with this? - Work on your brand’s presence, so your product is always there in front of the customer’s mind. - Fill the gap between trigger and purchase phases, so your customers spend less time comparing to other brands. - Build a powerful and flexible team, that helps you avoid traditional marketing for your brand that can lead to gaps in the purchase cycle. #Kepler

Molly Mae hasn't mentioned a single product yet, let alone launched one yet, but last night she set social media on fire.  📝 Yes she's a masterclass in personal branding (equally 'relatable' as she is aspirational), but what's even more interesting to me is how her and her team have cultivated and maintained a real community. A real community in a time where influencer fatigue is on the rise against a backdrop of a cost of living crisis, constant scandals and increasing audience mistrust. Not to mention the ever growing cynism around celebrity brands... The landscape is a tricky one to navigate (and rightly so in my opinion), so to recieve such a response to the mere announcement of your brand is pretty damn impressive.  That said, whilst building anticipation can a great strategy, it's essential the end experience matches. For a lot of new businesses their biggest challenge is building awareness and converting it into sales. However, for highly anticipated brands, it's usually the customer experience. Putting the importance of product quality aside, logistics and customer service will be everything. Customer experience (e.g. website, shipping, returns, customer support etc.), can truly take a brand to yet another level. On the flip side it can seriously damage trust with your customer and put a serious dent in your brand. So whilst I'm excited to see the initial drop of products and the pricepoint etc from Maebe. Most of all, I'm interested to see how customer experience will be treated once the brand finally launches. What are your predictions about the launch of Maebe?

I keep thinking about this a lot. When I started my e-commerce journey years ago, the fashion marketing playbook was simple: - Launch new collections for summer & winter. - Run some ads. - Wait for sales. But those days are over. Today's fashion brands must adapt to rapidly changing consumer tastes & expectations. If you don't want to be left behind you have to stay ahead of trends and listen to your buyers. At our agency, we've reinvented our strategies from the ground up. We now: 1. Release collections faster to match the fast pace of trends, testing product launches earlier than the traditional seasonal schedule. 2. Implemented post-purchase surveys and collected customer feedback to understand which colours, patterns, and styles resonate. These help us focus on successful products and avoid ones that won't sell. Additionally, we're diversifying our marketing channels. Beyond ads, we're using platforms like Instagram Lives, TikTok Shop, and other social storefronts to reach customers where they're browsing. Because this is the game now. You have to try a lot of different things to get in front of your audience.

Scents N Stories doesn’t just sell fragrances; they sell an experience, a story, an emotion. And that’s the key to success in eCommerce. Start by crafting a brand that customers can connect with on an emotional level. Swipe through to find out what makes the difference and how you can apply it to your business! If you feel like your brand is struggling to connect, it might be time for a strategy refresh. At ECOMSOUQ, we help E-commerce brands 3x their growth in 90 days or you don't pay DM now!

Tired of having to rely on trends and seasonal discounts to grow your Health and Wellness Ecommerce brand? This post is for you Hey, owners! We live in a world of attention economy. Whoever has the attention, has the sales and has the money. But do we know how to properly get that attention? Or we’ll just stick to copying what giga-brands like Dior or Maybelline do? Pssst, stop doing that. It’s crucial to understand how to get that attention and how to convert it into sales. With the bulletproof “Catch’em all” method you can achieve it! An automated, tailored and atemporal clients acquisition process based on sales funnels and high value content that maximizes captured attention and clients’ conversion! Ready to skyrocket your brand to the galaxy? Comment “skyrocket” and I’ll break it down for you so you can apply it too!

We Pulled a 33x ROI for a Clothing Brand (𝐀𝐧𝐝 𝐇𝐨𝐰 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐓𝐨𝐨) Let’s talk results. We helped one of our Apparel clients achieve a 33x ROI with a simple, yet powerful strategy. Here's How: 🚀 𝐒𝐭𝐞𝐩 1: 𝐓𝐚𝐥𝐤 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. ➡️ We didn’t send out generic emails or bland ads. We created messages that spoke directly to the heart of our client’s audience — meeting them where they are and addressing their needs. 🚀 𝐒𝐭𝐞𝐩 2: 𝐁𝐮𝐢𝐥𝐝 𝐝𝐞𝐬𝐢𝐫𝐞 𝐰𝐢𝐭𝐡 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲. ➡️ We made their audience feel like insiders. ➡️ Limited-time drops, VIP access, and early bird offers kept their customers coming back. ➡️ When your people feel special, they buy more. 🚀 𝐒𝐭𝐞𝐩 3: 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐟𝐨𝐥𝐥𝐨𝐰-𝐮𝐩 (𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐛𝐞𝐢𝐧𝐠 𝐩𝐮𝐬𝐡𝐲/𝐬𝐚𝐥𝐞𝐬𝐲). ➡️ No one likes to be spammed. ➡️ But thoughtful reminders, abandoned cart nudges, and well-timed promos kept their brand top of mind without overwhelming customers. 🚀 𝐒𝐭𝐞𝐩 4: 𝐊𝐞𝐞𝐩 𝐭𝐡𝐞 𝐨𝐟𝐟𝐞𝐫 𝐢𝐫𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐛𝐥𝐞. ➡️ We crafted offers that were too good to ignore. ➡️ Free shipping? Check. ➡️ Bundle deals? Check. And we made sure the messaging highlighted the real value behind every purchase. 🚀 𝐒𝐭𝐞𝐩 5: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐚𝐧𝐝 𝐭𝐞𝐬𝐭. ➡️ We didn’t settle for good enough. ➡️Every campaign was tested, optimized, and tweaked until it hit the sweet spot. ➡️ Data-driven changes made sure the ROI kept climbing. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? 33x ROI. And here’s the kicker: these strategies can work for 𝐚𝐧𝐲 DTC brands, from beauty to fashion, health to lifestyle. ✨ Ready to skyrocket your brand’s growth? Comment anything or send me a message for 𝐢𝐧-𝐝𝐞𝐩𝐭𝐡 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲. Let’s talk strategy! #360Funnels #Scaling #EmailMarketing #33xROI