ECOMSOUQ

We are Expanding 🚀 If you're passionate, driven, and ready to make an impact, we want to hear from you. Check out our open position for Performance Marketer and join us in achieving great things! 💼 𝗝𝗼𝗯 𝗧𝗶𝘁𝗹𝗲: 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗝𝗼𝗯 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: ECOMSOUQ is seeking a creative and results-driven Performance Marketer to join our team. In this role, you will be responsible for developing and executing performance marketing strategies that enhance brand presence and drive conversions. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Content Creation: Generate innovative social media ideas and stay updated on industry trends. - Trend Monitoring: Incorporate social media trends and competitor insights into strategy. - Project Coordination: Maintain project plans, ensuring timely completion and effective communication among teams. - Ad Research & Development: Research competitor advertising strategies and collaborate on compelling ad content. - Analysis & Optimization: Analyze campaign results to refine strategies for improved performance. - Social Media Strategy: Develop channel-specific strategies across platforms. - Campaign Management: Create media buying strategies and execute integrated campaigns. - Ad Scheduling & Monitoring: Implement strategic ad scheduling and optimize campaigns to meet KPIs. 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: - Minimum of 1 year of experience in performance marketing within the US & EU markets. - Strong analytical skills and proficiency in digital marketing tools. 𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆: If you're passionate about performance marketing and ready to make an impact, please send your resume to 𝗵𝗿@𝗲𝗰𝗼𝗺𝘀𝗼𝘂𝗾.𝗰𝗼𝗺 with the subject line “Performance Marketer Application – Your Name.”

Had the pleasure of sitting down with Syed Zurriyat Adil from SZAdil to talk about my journey through Performance Marketing and the lessons I’ve learned along the way. We dived into key lessons and strategies I’ve picked up over the years that will bring real value to anyone in the field. Don’t miss this one and get the link to the podcast from the comment

If I had to build a brand strategy from scratch This is exactly what I'd do Someone recently asked me how I would approach it And my answer was simple. → Swipe through the carousel to see the process I follow every time! Remember, building a brand strategy isn’t rocket science, but getting it right is the difference between a brand that blends in and one that dominates its market. P.S. How do you approach crafting your brand strategy?

We are Expanding 🚀 If you're passionate, driven, and ready to make an impact, we want to hear from you. Check out our open position for Performance Marketer and join us in achieving great things! 💼 𝗝𝗼𝗯 𝗧𝗶𝘁𝗹𝗲: 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗝𝗼𝗯 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: ECOMSOUQ is seeking a creative and results-driven Performance Marketer to join our team. In this role, you will be responsible for developing and executing performance marketing strategies that enhance brand presence and drive conversions. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Content Creation: Generate innovative social media ideas and stay updated on industry trends. - Trend Monitoring: Incorporate social media trends and competitor insights into strategy. - Project Coordination: Maintain project plans, ensuring timely completion and effective communication among teams. - Ad Research & Development: Research competitor advertising strategies and collaborate on compelling ad content. - Analysis & Optimization: Analyze campaign results to refine strategies for improved performance. - Social Media Strategy: Develop channel-specific strategies across platforms. - Campaign Management: Create media buying strategies and execute integrated campaigns. - Ad Scheduling & Monitoring: Implement strategic ad scheduling and optimize campaigns to meet KPIs. 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: - Minimum of 1 year of experience in performance marketing within the US & EU markets. - Strong analytical skills and proficiency in digital marketing tools. 𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆: If you're passionate about performance marketing and ready to make an impact, please send your resume to 𝗵𝗿@𝗲𝗰𝗼𝗺𝘀𝗼𝘂𝗾.𝗰𝗼𝗺 with the subject line “Performance Marketer Application – Your Name.”

Your product isn’t just a collection of features, it’s an experience waiting to be felt. 🔥 When did you last buy something based on a feature list alone? Chances are, it’s the story, the emotion, and the experience that drew you in. Customers don’t just want to know what your product does; they want to know: - How it’ll make them feel.  - Will it save them time?  - Make them happier?  - Solve a nagging problem? Here’s the magic formula:  Emotion ➡️ Connection ➡️ Conversion. Next time you write a product description, think beyond features. Tap into your audience's emotions, desires, and aspirations and watch the conversions flow. At ECOMSOUQ, we help E-commerce brands 3x their growth in 90 days or you don't pay Need help? DM me

Product page optimization doesn’t end with descriptions and images. Consider adding customer reviews and FAQs to build trust and reduce purchase hesitation! Muhammad Sohaib Kamran ECOMSOUQ

Ever feel like your store is on life support? This one was. But within 30 days, it was revived and raking in over PKR 1 Million. 🎯 👉🏻 The key? ✅ A shift in strategy ✅ pinpointing the right product ✅ letting the data guide us ✅ No fluff, no guesswork—just a focused plan and killer execution 👉🏻 The result? 9.8X ROAS and a 400% revenue increase! If your store needs that kind of transformation, reach out. We’ve got you covered!

Are Negative Reviews Slowly Killing Your Business? You might be underestimating their impact. In 2024, customer reviews aren’t just feedback—they’re the lifeblood of your business. And here’s why: - 83% of shoppers now say they specifically seek out websites with ratings and reviews.    - 79% of consumers state that ratings and reviews are their primary source of information for products they’ve never bought before. - 99% of shoppers consider reviews essential when making a purchase decision. Positive reviews build trust and credibility, acting as powerful social proof. They reassure potential buyers and give them the confidence to choose your brand. But negative reviews? They do more than just tarnish your reputation—they can drive potential customers straight to your competitors. The good news? Negative reviews don’t have to be the end of the story. They can be opportunities in disguise. Here’s how: 1. Monitor and Track: Regularly check your reviews to spot issues before they escalate. 2. Learn from Negatives: Use criticism as a tool to improve your offerings. 3. Encourage Positives: Actively seek out satisfied customers to share their experiences. Don’t let negative reviews erode your business. Take control, turn them around, and watch your brand thrive. What’s your strategy for handling negative reviews? Share your insights below!

What’s the secret behind Gary Vaynerchuk’s Brand Empire? He didn’t just get lucky, he followed key principles that every entrepreneur can apply. Here’s what you need to know: ✓ Consistency builds trust ✓ Authenticity cuts through the noise ✓ Adapting to your audience is essential ✓ Providing value first creates lasting relationships ✓ Patience is the long-term game Gary took his brand from a local wine shop to a global powerhouse using these strategies. → The real question is: Are you applying these same principles to your brand? Swipe through to discover the 5 Golden Rules of Brand Strategy that have made all the difference. P.S. What’s your biggest takeaway? let us know in comments below

The most overlooked aspect of performance marketing isn’t your ad copy or targeting. It’s something much simpler, yet often ignored: Creative Fatigue. As your audience is repeatedly exposed to the same ads, their effectiveness gradually declines. This decline can happen in days, or even hours, especially in a saturated market. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: - Diminished Engagement: Ads that once captured attention begin to blend into the background, resulting in lower click-through rates and engagement. - Increased Costs: As performance drops, your cost per acquisition (CPA) rises, making each conversion more expensive. - Misleading Data: Poor ad performance due to creative fatigue can be misinterpreted as a targeting issue, leading to misguided optimizations. 𝗛𝗼𝘄 𝘁𝗼 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝗶𝘁: - Rotate Creatives Regularly: Don’t wait until performance drops. Have multiple versions ready to keep your ads fresh. - Test and Refresh: Use A/B testing to identify which creatives resonate most, then iterate on those. - Monitor Metrics Closely: Watch for early signs of fatigue, such as a sudden dip in CTR, and act swiftly. - Consider Seasonality: Adjust your creatives to align with seasonal trends and events to keep them relevant and engaging. - Ignoring creative fatigue can silently erode your campaign’s effectiveness. Addressing it proactively keeps your performance marketing strategy sharp and results-driven. What strategies have you used to combat creative fatigue? Share your thoughts below!