Akhula Ecom Growh Partner’s Post

I visited a brand's website for some skincare shopping, but it was a maze of confusion. The “About Us” section was filled with jargon, pop-ups bombarded me with limited offers, and the website seemed more interested in pushing me to buy than guiding me to find a product that solves my problem. I was turned off and started exploring other brands. While aggressive selling tactics and flashy packaging may convince a customer to buy, a clear message, a user-friendly website, and an honest brand story are what make customers stay. 🙌 Focus on: ✅ Originality over perfection ✅ Honesty over exaggeration ✅ Simplicity over hype The next time you upgrade or build your website, ask yourself: Will they understand how we can help them within 5 seconds of visiting our website? #brandstorytelling #branding #womensupportingwomen #websitetips

We don’t need “easier checkouts” for every brand… Sometimes, friction drives results. Some brands may intentionally add friction to increase customer involvement. → More investment → More personalization → More commitment Take beauty brands: they add pre-purchase surveys. Before you buy, you answer a few questions to find the perfect skincare match. Yes, it’s extra effort, but that's why it works. Once you’ve invested time, you’re more likely to commit. I call it “Smart Friction” •Pre-purchase surveys create investment and personalization. •Scarcity marketing turns shopping into an event, like Supreme’s limited drops. •Limited releases adds urgency and FOMO. This isn’t about adding any barrier or buying a product. It’s about creating a journey. Smart friction… ☑️ Builds emotional commitment ☑️ Justifies higher perceived value ☑️ Turns interest into action It’s not about making things “easier” every time. Sometimes, the right friction makes all the difference. How do you use smart friction? Follow for more.

Building a robust brand presence is more crucial than ever, and here at Nepa we believe that understanding Mental Availability is a key secret to achieving brand growth. Unlike traditional metrics, it considers both current buyers and non-buyers, offering insights into growth opportunities and barriers to purchase. Read more in our latest blog: https://lnkd.in/dUqSubWB #MentalAvailability #BrandGrowth #MarketingInsights

Product catalogue strategy isn't talked about enough but might be a reason why many Fashion and Beauty brands fail to achieve target. The majority of brands I talk to tend to create new products to acquire new clients. They believe that by having a diversified product catalogue, they could reach new audiences, new people, and grow their client based. One thing they usually forget to take into account, is how this catalogue diversification impact their client retention. How well will these new products complement what their existing clients usually buy? Is there a cross-selling fit between existing catalogue and new products? Are the new launches appealing to what my current clients are looking for? So whenever you plan on creating and launching a new product, don't forget to have your existing client base in mind. And the best part? You can even ask your most loyal ones for feedback. When launching a new product, do you first think about getting new clients on increasing repetition? ___ I am Nicolas, Lifecycle Marketer for Beauty and Fashion Brands. Do you want your brand to become part of your clients' routine or wardrobe? Let's have a chat and see how we can convert your visitors into first-time buyers, and your clients into loyal customers.

This ONE Factor Determines How Much $ You Can Make In Your Store 👇 I’ve built dozens of million-dollar eCom brands. And time and time again... There’s ONE factor that dictates how much money I’ve been able to make. And no, it’s not the product or funnel. It’s the rate at which you can test CREATIVES. Because finding a winner is not only difficult… But EVEN if you already have a winner… It’s gonna exhaust itself out. You know this. Which is why your creative testing should NEVER stop. Every 8-figure brand I’ve ever spoken to tests creatives like crazy. Heck, it’s why they’re worth 8 figures. These big brands aren’t testing 10 or 20 a month. They’re testing 30-40 per WEEK. Because the more data you get… The more likely you’ll find what REALLY works. Get testing and watch your ROAS skyrocket to tha moon!

The top 1% DTC e-com landing pages don't focus on: • Branding • Design • Aesthetics The top 1% DTC funnels focus on: • Talking to customers' deepest desires • Countering all objections • Maximizing AOV Product market fit > aesthetics 👉 We recently worked on this health & wellness brand's funnel. There's a lot of valuable lessons to learn from it I break it down step-by-step so you can steal the principles we used

We Pulled a 33x ROI for a Clothing Brand (𝐀𝐧𝐝 𝐇𝐨𝐰 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐓𝐨𝐨) Let’s talk results. We helped one of our Apparel clients achieve a 33x ROI with a simple, yet powerful strategy. Here's How: 🚀 𝐒𝐭𝐞𝐩 1: 𝐓𝐚𝐥𝐤 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. ➡️ We didn’t send out generic emails or bland ads. We created messages that spoke directly to the heart of our client’s audience — meeting them where they are and addressing their needs. 🚀 𝐒𝐭𝐞𝐩 2: 𝐁𝐮𝐢𝐥𝐝 𝐝𝐞𝐬𝐢𝐫𝐞 𝐰𝐢𝐭𝐡 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲. ➡️ We made their audience feel like insiders. ➡️ Limited-time drops, VIP access, and early bird offers kept their customers coming back. ➡️ When your people feel special, they buy more. 🚀 𝐒𝐭𝐞𝐩 3: 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐟𝐨𝐥𝐥𝐨𝐰-𝐮𝐩 (𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐛𝐞𝐢𝐧𝐠 𝐩𝐮𝐬𝐡𝐲/𝐬𝐚𝐥𝐞𝐬𝐲). ➡️ No one likes to be spammed. ➡️ But thoughtful reminders, abandoned cart nudges, and well-timed promos kept their brand top of mind without overwhelming customers. 🚀 𝐒𝐭𝐞𝐩 4: 𝐊𝐞𝐞𝐩 𝐭𝐡𝐞 𝐨𝐟𝐟𝐞𝐫 𝐢𝐫𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐛𝐥𝐞. ➡️ We crafted offers that were too good to ignore. ➡️ Free shipping? Check. ➡️ Bundle deals? Check. And we made sure the messaging highlighted the real value behind every purchase. 🚀 𝐒𝐭𝐞𝐩 5: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐚𝐧𝐝 𝐭𝐞𝐬𝐭. ➡️ We didn’t settle for good enough. ➡️Every campaign was tested, optimized, and tweaked until it hit the sweet spot. ➡️ Data-driven changes made sure the ROI kept climbing. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? 33x ROI. And here’s the kicker: these strategies can work for 𝐚𝐧𝐲 DTC brands, from beauty to fashion, health to lifestyle. ✨ Ready to skyrocket your brand’s growth? Comment anything or send me a message for 𝐢𝐧-𝐝𝐞𝐩𝐭𝐡 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲. Let’s talk strategy! #360Funnels #Scaling #EmailMarketing #33xROI

What motivates people to make purchases? Needs and wants, you might say. You wouldn’t be wrong. As a brand, knowing what motivates your ideal audience gives you leverage to adequately address them in your marketing. It helps create effective messages that yield action and ultimately, results. Motivation simply is the force behind decision-making. Why do some people prefer branded jewelry to unbranded ones? Why Adidas? Why Hermes? Why eat? It all boils down to motivation! Maslow’s Hierarchy of Needs teaches us that there are different levels of needs. The needs from the bottom of the pyramid include: ▪️physiological (food, clothing, shelter) ▪️safety(security, health, employment, property, protection, law & order) ▪️love and belonging needs (family, friendship, intimacy, affiliation) ▪️esteem (achievement, confidence, uniqueness, respect, status/prestige) ▪️self-actualization (morality, creativity, spontaneity, acceptance, meaning and inner potential, mystical experiences etc). Through this pyramid, he proposes that humans generally have two sets of needs: deficiency needs and growth needs. The first three levels represent deficiency needs while the last two represent growth or being needs. Thus, understanding which needs your product/service meets allows for effective marketing. Motivation is an integral aspect of consumer behavior that must be studied by product designers and the entire sales/marketing team. Maslow’s theory of needs creates room for brands/businesses to understand the varying needs of consumers/users and consequently use that knowledge (the needs) to motivate purchase decisions. Needs offer: ▶️Functional/utilitarian benefits through product attributes ▶️Or experiential benefits through hedonistic or emotional attributes The first category of benefits covers Maslow’s first set of needs while the last meets the last level of self-actualization. Hence, the needs and benefits derivable from your brand should influence its branding and marketing. Luxury brands, for example, will/should not dwell on functionality but rather key into fulfilling esteem and self-actualization needs by highlighting and prioritizing a brand image of sophistication and exclusivity status. This would appeal to their segment to consume such a brand. Regular brands on the other hand should prioritize functionality. Consumer psychology is a big aspect of marketing. The ability to identify and harness consumer behavior is the key to unlocking sales. Ps: What motivates you as a consumer to make certain purchases? I know a thing or two about communications and markets. Send a ‘DM’ for consultations and collaborations. #consumerbehavior #startups #branding #b2b #b2c #SAAS

Ever noticed how a sea of brands 🏷️ can drown your decision-making process during shopping 🛍️? It's a fascinating paradox 🤔. More choices, yet, we often retreat to the familiar shores 🏖️ of our favourite brands, the ones we've trusted for years. But here's where the plot thickens: price 💸, promotions 🎁, and those enticing 'below the line' activities are powerful currents 🌊, capable of pulling even the most loyal customers into uncharted waters, tempting them to experience new brands. Imagine walking into a store, your mind set on that one brand you've always bought. It's comfortable, familiar. Yet, there it is, a new brand, glowing under the spotlight 🌟 of a promotional offer too good to ignore. Your hand hovers, torn between the comfort of the known and the thrill of the new. This moment, this decision, is where brands either win hearts ❤️ or watch backs as customers walk away to explore new horizons 🚀. This scenario isn't just about shopping; it's a mirror reflecting our resistance and attraction to change 🔄. Brands leveraging price promotions and creative below-the-line tactics are not just selling a product; they're offering an adventure, a chance to break free from the monotony of routine choices. So, next time you're engulfed by the vast ocean of brands, ask yourself, are you going to sail back to the familiar? Or will the currents of curiosity 🧭 and the allure of a good deal tempt you to explore new territories? Let's start a conversation 💬. What makes you switch brands? Is it the price, the promise of something new, or perhaps an irresistible promotion? Share your thoughts below.