Muhammad Sohaib Kamran’s Post

Everyone has a great angle. So does your product. Make sure that it is showcased in the most flattering way. An effective retail display can do that. Just think about consumer behaviour. In a world of practically unlimited goods to choose from, our purchases are increasingly governed by impulse. If you know how to grab the attention of people and present your product in a tempting light and from a flattering angle, people will stop and consider buying it. The key is to enhance the uniqueness of your brand and create a seamless retail experience that lets the eye go directly to your brand. Are you giving your product the pedestal it deserves? 💎

How Health and Beauty Brands Can Grow in 2025 🚀 If you’re in the health or beauty industry, - it can be mixed bag The good news? Margins can be healthy, there's plenty of room to build brand and plenty of room to drive repurchases sooner rather than later. At the same time, the better margins attract more competition, which leads to higher ad costs, and many brands have to wait for repeat purchases to become profitable. Here are 4 steps that we at StoreHero have seen working with brands in this industry: 1️⃣ Set your North Star goal - Whether it's revenue, profit, new customer growth or inventory clearance - use this as a basis for all other decisions 2️⃣ Understand your risk tolerance - Depending on whether you want to be profitable on first order or wait until order 2 or 3, this will indicate exactly how much you should be willing to acquire a customer. You NEED to know this. 3️⃣ Identify your unfair advantage. The path to success means having core advantage to help you stand out. Whether it's better creatives, a more differentiated product or a megaphone in the form of a creator/influencer who can enable you to spend less for every new customers. 4️⃣ Look deeper than ROAS - You could be better served spending more with a lower ROAS. driving more sales with a smaller profit per sale could mean more profit overall. More importantly, your marketing team needs to be talking about contribution margin. Here's a FREE Order profitability calculator: https://lnkd.in/e9CSMgcR Read the full article here:

Common things I hear: - Our shoppers buy us in-store... - We rely on in-store merchandise to drive trial... - I get digital is important, but we have a digital marketing team that helps with that... I totally get it. But, do you know that even if your business is largely converting in a physical store, digital media and retail channels are influencing over half of those purchases in-store? Yes... over half.   For sustained growth, strong digital retail and media channel presence and performance is as critical (if not more) as the physical packaging graphics or television campaign you take months to perfect or the merchandising plan you've worked to sell-in for a year. Digital is everyone's job now. Want to talk more? Me too!!!! Let's meet Shoptalk in-person! Have FOMO because you can't make it? DM me and let's talk virtually-I'll share what I learned.

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Too many retail brands are making this huge mistake. It’s like they’re stuck in the 1950s. They equate visibility with market share. ↳ Thinking that running discounts will drive sales. That’s how giants like P&G were born. Back then, visibility was the hardest battle. But things have changed. Yet, too many brands still think the same way. They believe visibility & discounts are enough. ↳ That’s the biggest harakiri you can do for your brand. Retail doesn’t create demand. It captures it. --- So, how do you create demand then? You educate your customers from day 1. Your brand needs to: - Spread your message with short-form content - Convince your customers to switch brands - Twist the knife on their current frustrations Don’t leave your brand in the 1950s. Give your customers a nudge. Create demand. Then, let your retailers capture that demand. That's how you increase your brand's market share. P.S. What’s a big mistake you see retail brands making?

Limited-edition shopping bags can be a powerful tool for enhancing your brand’s experience. Imagine your customers receiving a beautifully crafted, limited-edition bag that feels like a rare treasure. This sense of exclusivity boosts the perceived value of your products and fosters deep brand loyalty. Limited-edition bags are more than packaging—they’re a collector’s item. And that’s just the beginning. After each purchase, these bags become walking billboards, creating intrigue and increasing foot traffic to your storefront. They’re also highly shareable on social media and generate buzz around your brand. Use limited-edition bags for your next product launch, seasonal promotion, or special collaboration. Client highlight: Sur La Table

𝗪𝗵𝘆 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗢𝗻𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗙𝗶𝗿𝘀𝘁 🛍️ Simplicity can be your greatest strength when selling products online. Focusing on one product can optimize your marketing efforts and give you valuable insights into how your audience reacts, making it easier to refine your sales funnel. This focused approach lowers costs, increases conversion rates, and maximizes your chances of success before scaling up. Build your customer base with a single fantastic product before expanding into more products for your customers. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: Levi's started with their iconic 501 jeans before expanding their product line into the global fashion powerhouse they are today. 🚀 What do you think? Is selling one product enough to sustain your business? #Ecommerce #FocusedMarketing #BusinessStrategy #Levis #ProductLaunch #ScaleSmart

Let's talk about a secret weapon in your brand's arsenal: the Point of Purchase (POP). It's where the magic happens, the final frontier where your products meet their destiny – your customers' hands! 🛒✨ But hold on, it's not just about having a POP. It's about maximizing its potential. Here are three game-changing elements to consider: Availability: the number of POP 📦 ✔ "You can't buy what you can't find!" ✔ Imagine walking into a store, super excited to grab that awesome gadget you've been eyeing, only to find... it's not there. Total buzzkill, right? 😩 ✔ The number of stores carrying your product, known as numeric distribution, is crucial. ✔ It's not just about being present in more stores, but the right types of stores – supermarkets, retailers, wholesalers, specialty stores, you name it. ✔ And within each store, ensure a diverse product range. ✔ Cover all your bases and make sure your product is always within arm's reach of eager customers. Visibility: the quality of POP👀 ✔ Stand out or blend in? The choice is yours! ✔ Your product might be the best thing since sliced bread, but if customers can't see it, it's like it doesn't exist. ✔ This is where in-store communication shines. High-quality displays, smart space management, and strategic promotions can make all the difference. ✔ Think engaging signage, perfectly positioned shelves, and irresistible promotions. ✔ Effective in-store communication captures attention and sparks interest, making your POP a magnet for shoppers. Endorsement at POP 🗣 ✔ Trust is everything. ✔ Ever noticed how a friendly recommendation can make you try something new? ✔ Personal verbal endorsements from knowledgeable staff can significantly influence purchasing decisions at the POP. ✔ A well-informed salesperson who passionately talks about your product can create trust and convince customers to make the purchase. ✔ It's about building that human connection and making customers feel confident in their choice. So, there you have it! Transform your POP from just another touchpoint into a powerful brand ambassador. It's all about availability, visibility, and a touch of personal endorsement magic. Let's go out there and create unforgettable shopping experiences! 🚀✨ Ready to elevate your brand's game? Let's do this! 💪🔥 Like and repost if you agree

Promote next to a complementary category. A good idea? For me, it's a great way to focus on driving true category growth - by recruiting more light or lapsed buyers. Most POS is located in the 'native' aisle and sells therefore to current shoppers. Which ends up in truth being more about brand switching than anything else.... Our data shows that displays outside your aisle are far stronger at attracting light buyers - so this is a logical extension. And this approach also carries a strong retailer basket building benefit. I don't see this kind of thing out there very much. Wonder why not? PS I think the creative could be improved (very low key branding!) but applaud the strategy.

🚨 New post alert! 🚨 When it comes to buying products, what matters most to you? Is it loyalty to a brand or the price? 💰💪🏼 Let's discuss in the comments! #BrandLoyalty #PriceMatters #ConsumerChoices #SouthernStarrPromotions 💭💸