Karl O'Brien 🦸

Boost Your Google Ad Rank: Key Factors & Tips Ad Rank plays a pivotal role in determining both the position of your advertisement on Google’s search results page and the consequent visibility to potential customers. Essentially, it acts as a sorting mechanism that Google uses to decide the order of competing ads. Understanding and optimising for Ad Rank can significantly improve your ad’s performance, leading to more clicks, higher conversion rates, and ultimately, a better return on your investment in Google Ads. #GoogleAdRank https://lnkd.in/g3yr8D5y

1

Last month, Deyna Lavery and Zoë Stanley-Beglin travelled to Dublin for Google Marketing Live. This is what they took away from the event: 🔸Ads are coming to AI Overviews 🔸The way we search is evolving 🔸Google sees multimodal search as the future 🔸More advertiser control for AI image generation 🔸Improved Performance Max reporting is coming Read more below ⬇️ #GoogleMarketingLive #GoogleAds #PaidMedia

11

The most interesting insight from last week for me: From 70+ product folks from companies with an average company size of 11,000 employees that attended our SaaS Product Metrics Benchmarks in Dublin last year - the most popular answer to the “What is your user activation/ retention/ NPS metric?” was... “I don’t know.” And yet - most of these PMs also said they *were* using product analytics tools! So what does the “I don’t know” really mean? 🤔 A) “I don’t care” - metrics such as user activation rate, month 1 retention rate, core feature adoption rate, NPS, Time to Value - are not really that important for me (if so - which are?) B) “ I don’t have the time/ resources” - while I care/ would love to care more about these metrics, I’m simply so busy building that I don’t have the time or resources to actively monitor them. C) “The product analytics tools are too complicated for me to be useful” - I’d like to monitor these metrics and have the time to do it, but the analytics tools are too complicated to use to make it easy for me to fetch that data. D) OTHER - elaborate? I’d really like to know that #product folks. 

23

1 Comment

Repost from our Founder on the importance of CRO (conversion rate optimization) and creating an intuitive experience for your website site users. #DTC #DTCGrowth #ecommerce

4

Are you doing enough to optimise your website's product pages? With Google's recent introduction of product carousels to AI Overviews, all eyes are now on PDPs as these snapshots offer merchants new opportunities to drive traffic directly to product pages from the SERPs. In our latest blog, we explain what product carousels mean for ecommerce businesses and run through best practices for optimising product pages for organic search. Read it here 👉 https://lnkd.in/dPxuB7v7 #seo #organicsearch #seonews

3

SaaS startup marketers, did you know SEO-driven organic traffic can boost SaaS revenue by up to 300% year-over-year? Wake up. You claim you want explosive growth, but you: -- Ignore SEO -- Chase quick wins -- Neglect content strategy -- Rely on paid ads only -- Avoid technical optimization -- Dismiss organic traffic potential -- Stick to surface-level metrics Then you don't really want sustainable growth. You're just playing startup theater. All hype. No substance. Real SaaS growth? That requires the opposite. 1. Embrace SEO. 2. Build a content engine. 3. Optimize for humans AND algorithms. 4. Create value, not just noise. Stop leaving money on the table. Start dominating search results. You MUST flip your mindset. AND push past your comfort zone. Ready to 3x your revenue through SEO?

3

Here’s why you need to use Buy Now, Pay Later (BNPL) this Black Friday 💸 BNPL services like Klarna, Clearpay, and PayPal can boost your average order value by 30-50% and recover 44% of abandoned carts. Plus, you can increase your conversion rate by up to 30%! If you want to supercharge your Black Friday sales, offering BNPL is an absolute must. Don’t miss out on the extra revenue potential!

2

1 Comment

Emails keep getting buried in spam folders? With BFCM around the corner, your deliverability is more important than ever. Read how to spot deliverability issues and how to fix them in our latest blog, just in time for the busiest sales period of the year. 👇🏻 Click here: https://lnkd.in/ga9p9PaJ

5

💥New Episode Live Today!💥 Attribution: Revamping Your Attribution Strategy with Luke Carthy  Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spend the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.  #digitalmarketing #marketing #advertisingandmarketing Listen to find out more. Apple Podcasts Spotify  Or on our website:

6

1 Comment

A Brand That Received 3900% Growth in 15 Months 🚀 In a hyper-competitive market, where marketing budgets can quickly spiral out of control, one brand cracked the code for massive, sustainable growth—Dropbox. What was the secret? A simple, yet brilliantly executed referral program. Here’s how Dropbox grew from 100,000 to 4 million users in just 15 months—a staggering 3900% growth: The Problem Dropbox needed a way to scale fast without relying heavily on traditional marketing, which can be costly and inefficient. They had a great product but needed to find a way to get it into more hands—quickly. The Solution Dropbox created a two-sided referral program that incentivized both the referrer and the new user with free storage. It was simple, it was easy to use, and most importantly—it worked. Key Strategies That Drove Growth: 1️⃣ Integrated the referral program seamlessly into the onboarding process, making it part of the user’s natural flow. 2️⃣ Offered free storage as an incentive—a product-based reward that aligned with their core offering, rather than cash. 3️⃣ Made sharing incredibly easy with multiple options (email, social media, direct link). 4️⃣ Provided real-time visibility so users could see their referral progress and rewards instantly. 5️⃣ Followed up strategically with emails to re-engage and remind users about their referral opportunities. The Results Were Staggering: 📈 3900% growth in just 15 months 📧 Users sent 2.8 million invites per month 💰 Reached a $10 billion valuation and $1 billion in annual revenue by 2017 The Lesson? A well-executed referral program doesn’t just boost numbers—it creates a viral loop that turns satisfied customers into advocates. This kind of community activation can drive organic growth and unlock new levels of success.

2

Alarming PPC stats in this post below 😿 . 54% of clicks on PPC campaigns were fraudulent. All that cash being burnt for nothing. Critical information for ecommerce retailers who are spending on PPC - it's just filling the pockets of ad platforms like Google. 👇 #ecommerce

2

3 Comments

💡 It's estimated that between 15-20% of all ad spend on Google Search is wasted or inefficient. Our team of experts can help you identify and reduce wasted spend in your campaigns. Contact us today to get started with a free Google Ads campaign performance audit 👉 https://lnkd.in/gf5YfNnH #GoogleAds #DigitalMarketing #MarketingStrategy

10

Decision Time - Point of Inflection! It’s time to think about how AI technology can produce the SEO content infrastructure required to drive stellar Client results at scale – Its not an all or nothing approach in search of efficiencies and results. We offer two distinct flavours: SaaS Plug & Play DAM OR White – Label White-Glove SEO based on need, investment, and strategic goals. Our Digital Asset Management technology’s Google-friendly rich #content creation – store and publish platform is quickly changing our industry by automating many elements and workflows producing 50% efficiency gains or better. Let’s chat about growing your SEO practice by leveraging our AI-enabling #DAM technology tools to produce Google-friendly rich content and #results at scale driving client value and revenue streams in true partnership. Try our Free Asset Calculator https://lnkd.in/eCfeWNTw Cheers, Kerry

1

🚀 Unlocking the Power of CRO for Your DTC Brand 🚀 If you're running a Direct-to-Consumer (DTC) brand, you've probably heard of Conversion Rate Optimisation (CRO). But what exactly is it, and why should it matter to you? Let's dive into the world of CRO and uncover why it's a game-changer for your business. In the competitive world of e-commerce, attracting visitors to your website is only half the battle. The real challenge is converting those visitors into paying customers. This is where CRO comes into play. CRO focuses on enhancing your website to increase the percentage of visitors who complete desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form. Why CRO Matters: Imagine doubling your sales without spending an extra penny on marketing. Sounds too good to be true? With effective CRO, it's entirely possible. CRO helps you make the most out of your existing traffic by optimising your site for conversions. This means higher revenue, better return on investment (ROI), and improved customer satisfaction—all without increasing your marketing budget. How CRO Transforms Your Business: 1. Increased Sales: By fine-tuning your website's user experience, you can significantly boost your sales. Simple changes like improving your call-to-action buttons, streamlining the checkout process, and enhancing product pages can lead to more conversions. 2. Better Customer Insights: CRO involves analysing user behaviour on your site. This data provides valuable insights into what your customers want, helping you tailor your offerings to meet their needs. 3. Cost-Effective Growth: Traditional marketing strategies often require substantial investments. In contrast, CRO leverages your existing traffic, making it a cost-effective way to grow your business. 4. Enhanced Customer Experience: A website that is easy to navigate and user-friendly not only increases conversions but also leaves a positive impression on your customers, encouraging repeat business and referrals. CRO is not just a buzzword; it's a crucial strategy for any DTC brand looking to thrive in the digital marketplace. By focusing on optimising your website for conversions, you can achieve significant growth and outshine your competitors.

1

🧨CRO Quick Win #5 When it comes to discounting items, show the 3 following elements to maximise conversions: 1. 1. St̶r̶i̶k̶e̶t̶h̶r̶o̶u̶g̶h̶ text of old price 2. New price in bold 3. The actual saving Test showing the saving as a % Vs $.

7

2 Comments

🚨 BLACK FRIDAY ALERT 🚨 Only today! The deal you’ve been waiting for is finally here 🎯 Achieve high reply rates and scale your LinkedIn conversions without breaking the bank. This Black Friday, we’re offering exclusive, jaw-dropping discounts on our plans tailored for agencies and sales teams: 🔥 Business Agent Plan – Just $29/mo (85% OFF!) 🔥 Basic Team Agent – Only $106/mo (Save 80%!) 🔥 Full Agency Agents – $166/mo (Save 90%!) What’s included? ✅ All LinkedIn actions ✅ Personalized outreach autopilot ✅ Unified inbox for seamless communication ✅ Export leads effortlessly ✅ Unlimited chat and call support 👉 But here’s the kicker: This deal ends Friday, 29 November at 11:59 PM PST! Don’t miss this chance to transform your LinkedIn game for a fraction of the cost. 💼 Act now, and set your sales team up for success! https://lnkd.in/gRa3k4WZ — P.S. Imagine scaling your business and smashing your targets with the most efficient tools out there, all while saving BIG. Let’s make it happen! ♻️ Repost this to help others grab the opportunity before it’s gone.

18

10 Comments

🚀 Mastering PPC Campaigns: Key Strategies for Maximising ROI 🚀 Curious about how to turn PPC campaigns into powerful ROI drivers? Our latest blog dives deep into expert tactics and best practices that can transform your approach. Whether you’re new to PPC or a seasoned marketer, there’s something here for everyone looking to boost their digital marketing game. Check it out now and elevate your PPC strategy to the next level! https://bit.ly/3S6Et9G #PPC #DigitalMarketing #ROI #MarketingStrategy #BusinessGrowth #OnlineAdvertising

5