Karl O'Brien 🦸’s Post

Everyone believes physical retail is all about sales. I see it differently. In social media, we’re judged on brand awareness vs. conversion. But here’s a game-changing stat I stumbled on recently: TikTok & Tracksuit found high-awareness brands achieve 2.86x the conversion rate of low-awareness brands. The takeaway? The more people recognise and connect with your brand, the easier it is to convert them with paid media. Who’d have thought it. In social media, there are two strategies (in basic terms): PAID (ads to drive sales) ORGANIC (content to build brand love) But what about physical retail? What if we judged stores on dwell time, not just transactions? On social, brands have 4 scrolls to capture attention. In a physical store, you get 20 seconds to create curiosity and set a vibe. Think about spending 20 minutes within a store. Now imagine spending 20 minutes on a brand website or a brand's social media. That’s valuable time that a brand would spend a lot of money to achieve in the digital space. We have to reframe the metrics of success for what physical retail spaces need to be driving. And do we question even the role of calling it ‘retail’? Or a ‘shopping’ centre? Because this by definition means there are things for sale, and we expect transactions. But actually should we interrogate all of this framing? The best brands don’t just try to sell. They make people want to stay longer. They build something deeper: lasting brand love. Imagine valuing a store based on time spent, connections made and even smiles achieved.. It’s time we stop treating stores like mere sales spaces and start seeing them as brand experiences. Because as lots of you know, the ‘transaction’ has moved online.

Discover the changing market trends for direct-to-customer brands and how to sustain your DTC business in the current market. Know more. https://zurl.co/0qNV Get expert support. https://zurl.co/L9Hn

✔GO FOR BRICK-AND-MORTAR IF YOU WANT: ►Personal experience: Customers can interact with products, ask questions, and try items on. ► Trust: Brick-and-mortar stores can build trust with customers, which online stores may not be able to do. ► Offline space: Brick-and-mortar stores may be less crowded than online stores. ► Sales: Studies show that consumers spend more per visit in-store than online. ► Brand awareness: A storefront can be a marketing tool. ► Instant gratification: Customers can get their items immediately.

Mel Mullins of All Y'all Skincare, and member of Real Good Kitchen, is leading the Breakout Session: Scaling Your Business Online at #TheMakerCitySummit!

After diving into the intricate world of direct-to-consumer brands, it struck me how they are like modern pioneers, crafting unique paths to connect directly with customers. The relationship is akin to a dance: brands leading with innovative steps, and customers responding with trust and loyalty. Here are some key takeaways from the exploration: - Direct-to-consumer brands bring a fresh perspective by selling products straight to customers, fostering a unique bond. - The blend of digital and physical shopping experiences signifies a shift towards consumer-centric interactions. - Brands like Allbirds and Warby Parker exemplify the success achieved through online presence and customer-focused practices. Considering this dynamic landscape, I'm curious to hear your thoughts. How do you perceive the evolving role of direct-to-consumer brands in reshaping the retail world and enhancing customer experiences? https://lnkd.in/efVM6v5C

Here's the most simple eCommerce growth lever that works, and I don't see enough. JUST SEND MORE EMAILS! Stop sending 1 email/week and instead send 3-5 emails/week. Have a look at the CRM flows of the recent big successful DTC brands (Simple Modern, Vuori, Brez, etc). You'll probably be surprised by the number of emails they send. It costs nearly $0 to do this and any orders from it are $0 CPA incremental revenue / gross profit. As a brand owner, we naturally have a lot of fear around this. We don't want to "spam" our audience. I get it. But, if some members unsubscribe, it's fine and not going to hurt your brand. Lululemon sends 3-5 emails per week. Do we really understand brand better than them?

📺 The Power of In-Store Screens for Retail In-store screens, also known as digital product displays, can significantly benefit businesses in various ways. Here are some compelling reasons why they're a must-have: 💰 Boost in Sales - Screens can increase sales by 31.8% and repeat buyers by 32.7%. - They enhance footfall and influence purchasing decisions. 🎯 Enhanced Customer Engagement - Screens entertain customers, provide real-time information, and give more context to products and deals. - They create an engaging experience by adding visual interest and sparking curiosity. 📈 Effective Marketing - Screens advertise and market a brand, repurpose social media content, and boost a store's digital presence. 🚀 Improved Efficiency - Screens save employees time by providing product information, allowing them to focus on customer satisfaction. - They promote multiple products through one display. Recently, I noticed these screens in action at a nearby store called Mango Talaat, which sells beverages and desserts. Even as a customer, the vibrant displays showcasing their delicious offerings and branding drew me in, making me want to walk in and indulge in their treats. This example highlights the immense potential of digital product displays in attracting customers and enhancing their in-store experience. For more insights on innovative marketing strategies and how to leverage technology to boost your business, follow me! #MarketingStrategies #DigitalDisplays #CustomerEngagement #RetailInnovation #RiiMarketing

The reason why sending more sometimes works is because of low visibility of each individual email in average reader's inbox. For some cases - frequency just works. For others - it's a potential disaster. The potential pitfall of this behavior is issues with the IPS (Gmail, Hotmail, etc), especially if already on shaky grounds with your email reputation. Unroll.me and similar solutions are ok for consumers but they don't send any feedback to senders - these people aren't really unsubscribed, it's just a folder inside your mailbox. I know senders who literally send 3-4 times per week, all promo stuff, and their reputation is great and they do make money from that system. But I also know other senders whose abuse complaint rates and google domain reputation sinks as soon as they increase the frequency. Bottom line is that my advice is to know your subscriber and drive your brand where you want it to go. Quick hacks might send you spiralling to the center of the black hole :)

Retail marketing is a constantly evolving landscape, where retailers need to employ innovative engagement tactics to foster loyalty and drive sales. By analyzing consumer behavior, retailers can create personalized and ...

🎯 Target's recent Circle relaunch has left many in the retail world on their toes. Feeling overwhelmed? Don't worry, DIGITS has you covered! We are the experts in Target Retail Media, and have 4 essential steps to navigate the new landscape: 1️⃣ Reduce Your Mass Deals: With auto-applied mass offers in stores, the risk of subsidization is higher. Adjust your strategies to mitigate potential losses. 2️⃣ Personalize Your Approach: Cut through the noise by tailoring your promotions to specific shopper segments. Personalization is key to driving engagement and efficiency. 3️⃣ Re-budget Your Quotient Deals: Target quietly made Quotient deals applicable for online orders. Adjust your budgets to accommodate rising redemption costs and click fees. 4️⃣ Don't Be Scared Away: Despite uncertainty, Target Circle remains a valuable marketing vehicle. Adapt and innovate to continue leveraging Circle for sales and customer engagement. Learn how to adapt and thrive in the new era of Circle with our latest article. https://lnkd.in/g9jRY25Q #TargetCircle #RetailStrategy