Angie Petitti’s Post

🌟 **Unlock the Power of Emotion in Fashion E-Commerce** 🌟 In the world of fashion e-commerce, the key to driving brand success lies not just in the products you offer, but in how you connect emotionally with your audience. From confidence-boosting pieces to exclusive styles that radiate status, the right approach can turn a casual shopper into a loyal advocate. At Van’s team, we understand that the emotional connection—whether it’s joy, confidence, or a sense of belonging—can be the difference between a one-time purchase and a lasting customer relationship. Our scientific advertising strategies are designed to tap into these deep-seated emotions, creating a powerful narrative that resonates with your target audience. But it doesn’t stop there. We also recognize the importance of social desire—clothing that not only makes a statement but also reflects affiliation and uniqueness. By aligning your brand with these emotional and social cues, we help you create compelling campaigns that stand out in a crowded market. Ready to elevate your fashion e-commerce strategy and boost your brand’s revenue? Book a personalized consultation with Van’s team today and discover how our expertise in scientific advertising can transform your approach. 📈 **Click here to book:** [https://lnkd.in/gJs9p4y5) 📈

Let’s be real—how many times have you received a “personalized” marketing email that couldn’t be more generic if it tried? The irony of brands talking about personalization while sending out one-size-fits-all campaigns is almost too much. It's like trying to fit everyone into the same pair of jeans—awkward and uncomfortable for everyone involved. Brands, especially in the fashion and accessories industry, love to throw around the term “personalized experience” as if it’s some kind of magic spell. But here’s the thing: slapping my first name on an email doesn’t make it personal. Neither does sending me a generic “we thought you’d like this” recommendation that has nothing to do with my actual preferences. True personalization is about understanding your customer on a deeper level—knowing their likes, dislikes, shopping behaviors, and even predicting their next move. It's about curating experiences that feel tailor-made, not cookie-cutter. So, if you’re going to talk the talk, you better walk the walk. Otherwise, you’re just another brand trying to sell “personalized” in a world where consumers are increasingly demanding *real* connection. --- #marketingfail #personalization #customerexperience #brandstrategy #fashionmarketing #Singapore #singapore #fashion #Fashion #Accessories

🌟 Unlock the Power of Emotions in Fashion E-Commerce! 🌟 In the world of fashion e-commerce, it's not just about selling clothes—it's about selling feelings, identities, and experiences. The key to successful fashion marketing lies in how effectively you convey these emotions to your customers. Your copy, website, product descriptions, thank you messages, and follow-ups all play a crucial role in creating an emotional connection with your audience. Whether it's making them feel desirable and attractive or helping them bond better with loved ones through special clothing, every touchpoint matters. Van's team understands this intricate dance of emotional marketing. By focusing on how to infuse your brand’s messaging with compelling feelings and experiences, they help fashion e-commerce brands not only reach but resonate deeply with their target audiences. Ready to elevate your fashion brand's impact and boost your revenue? Let Van's team show you how scientific advertising strategies can transform your approach. 📞 Book a call with us today and start your journey towards a more emotionally engaging and profitable fashion brand! https://buff.ly/3WHqFnM #FashionEcommerce #EmotionalMarketing #BrandStrategy #ScientificAdvertising #VanStrategies

Scaling a one-product brand is no longer a sustainable strategy. Customers are always looking for more (if they have a great brand experience), and new products offer a way to solidify your acquisition engine and increase the following: - AOV - ROAS - CAC - Repeat purchase frequency For example, we decided to launch an underwear line (a completely different category from socks), which proved to be a successful decision and growth lever. CAC, AOV, ROAS were different. Soft metrics like (CPM, CPC) were different too. It’s a similar concept of going ‘omnichannel’ but you are expanding your risks by launching new products. You'll no longer survive as a one-product brand. Want to learn more about eCommerce advertising? Go here: https://buff.ly/3R8tDQc

If you're in Fashion e-commerce, one of the first ports of call for strategy is understanding which products are performing well on your paid media channels. But having visibility on what isn't performing is arguably even more important! Then, you can decide whether you need to improve this performance, or if it's time to remove it from your marketing channels. For example, you could be blanket targeting 'all products' and Google is still spending heavily on your AW23 or Knitwear collections. In that case, you might decide to exclude these to direct more spend towards your new SS24 collections. Sometimes you need to look at the fundamentals to drive your marketing strategy forward!

Although Stephanie Lin and her brother started their womenswear brand KESTAN as an e-commerce company, the real breakthrough for their online presence came when they opened their first brick-and-mortar store. The retail stores succeeded because they were able to deliver an entire brand experience rather than just be content to try and sell products. After that, they started to see their social media platforms differently—as a chance to bring the retail experience to customers shopping with them from all around the world. They started looking for creative ways to make customers feel like they were enjoying a relaxing day shopping IRL. Ultimately, this approach has led to increased traffic and engagement both online and in-store. Here are the tactics that have helped them create a seamless experience between their retail and online experiences: #socialmediastrategy #smallbusiness

Did you know that 80% of consumers are more likely to make a purchase from a brand that offers personalized experiences? 🛍 Learn how to leverage personalization in your marketing strategy to gain more online sales. 💡 Connect with Code to Couture, your go-to digital marketing agency for luxury brands. Read more on - https://lnkd.in/gW447mT2 #MarketingTips #FashionBrands #Personalization #CodeToCouture

🌟 Unlocking Success in Fashion: Conquering Brand Perception, Marketing ROI, and E-commerce Challenges 🌟 In the dynamic world of fashion, clothing brands face a trio of hurdles that can hinder their journey to success. From shaping brand perception to maximizing marketing investments and navigating the complexities of online retail, the path forward is filled with challenges. But fear not, as there are actionable solutions to overcome these obstacles and thrive in the ever-evolving fashion landscape! 👉 Brand Perception: Facing negative perceptions or a lack of trust? Ensure your brand remains consistent across all touchpoints, promptly address customer concerns, and maintain transparency about your values and practices. Authenticity is key! 📊 Marketing ROI: Are you uncertain about the effectiveness of your marketing efforts? Dive into your data to identify high-yield strategies. By reallocating resources towards the most impactful channels and tactics, you can ensure every marketing dollar counts. 💻 E-commerce Challenges: Selling clothes online presents its own set of challenges, from website usability to inventory management. Optimize your website for a seamless shopping experience, enhance visibility through strategic marketing, and implement robust inventory tracking to meet customer demand. By tackling these challenges head-on and implementing strategic solutions, clothing brands can elevate their online presence, drive sales, and cultivate lasting customer satisfaction. Ready to unlock the potential of your fashion brand? Let's embark on this journey together! ✨ #FashionIndustry #BrandStrategy #MarketingROI #EcommerceChallenges #SuccessInFashion #marketingplan #marketingstrategies

Post demo a large Shopify plus apparel brand said “We want to run only one usecase of abandoned cart engagement on intent” 🤯 While I was very happy they want to move forward but I was also feeling a bit upset as to why they don’t want to run Cooee on more usecases. Impact of any platform is directly proportional to how you use it. And many times ecom brands don’t endup utilizing the tech stack properly, blaming the solution saying it dosen’t work 🤷🏻♂️ What if they don’t see the value we can deliver from Cooee because they only used us for one scenario was my thought. Fast forward 21 days, post our free trial….. This google meet call was something I was nervously looking forward to.. Our customer success executive presented the performance report, pre/post results and the delta we were able to bring about. Then the brand ecom head on call started talking.. “‘we don’t believe reports from other platforms and track our own”……. My heart was racing 3x now 🫨 “we could could see a consistent improvement in add to carts for past 3 weeks and looking at the data can see its driven by Cooee”. He explained further being a larger brand with different and dynamic traffic sources they wanted to run only one usecase to understand the effectiveness of Cooee first and that is exactly what they achieved now 🎯 So not just would they be going full steam now with different usecases but we also get 2 more brands from them. The times you realize less is more.. keep calm and carry on 🛍️🚀