Darshan Thaker’s Post

"Success begins with a Brand that truly understands the market's needs and perspectives — because great products alone don't sell; great strategies do!" As a marketer, it's crucial to work with a brand that truly understands the market's needs and perspectives. While generating sales and maintaining steady growth for any brand is achievable. Success hinges on having a founder and team with a stable mindset. They should be open to listening, discussing, and considering the advice given to them. Disagreements are natural, but at some point, there must be a recognition that; "just because you think your product is good enough doesn't mean it will work." In today's market, the product itself is rarely the issue. Anyone can bring a product to market. The real differentiators that drive sales are: → The perceived value of the product → Strong branding → Effective marketing channels → Understanding and targeting the right audience → Strategic product positioning Simply having a Shopify store doesn’t make someone a founder. This harsh truth often takes years for many founders to realize. For example, some of the brands we manage are generating over ₹1 crore in sales daily during Black Friday Sales. While others struggle to cross ₹1 lakh! What makes the difference?   The approach! It’s about how you view your product, market it, and constantly innovate. Brands like Zara dominate the fast-fashion industry not because of legacy products; but because of their ability to adapt quickly and consistently. Understanding this distinction is key to achieving sustainable success. --- Let me know what you think!

📢 Understanding the Major Triggers of Impulsive Buying: Practical Illustrations and Details Impulsive buying is a fascinating phenomenon that marketers and consumers encounter daily. It occurs when a shopper makes an unplanned purchase, driven by emotions and external triggers. Here are the major triggers of impulsive buying, illustrated with practical examples: 1. In-Store Displays and Layouts 🛒 Imagine walking through a supermarket, and suddenly, a beautifully arranged display of gourmet chocolates catches your eye. The strategic placement of these items, often near the checkout counters, tempts shoppers to make spontaneous purchases. 2. Promotional Offers 🏷️ Flash sales, limited-time discounts, and BOGO (Buy One, Get One) offers create a sense of urgency. For instance, a customer might not have planned to buy a new pair of shoes, but a "50% off today only" deal can trigger an impulsive decision to purchase. My wife has had to save me from these in some occasions 🤣. 3. Emotional Appeals ❤️ Emotional connections play a significant role. A heartfelt advertisement showing a family enjoying a new kitchen gadget can evoke feelings of happiness and warmth, prompting viewers to buy the product in hopes of experiencing the same joy. 4. Social Influence 📱 Social media platforms are powerful tools for impulsive buying. When influencers showcase their favorite products, followers often feel an urge to purchase the same items to emulate their lifestyle. For example, seeing a popular influencer rave about a skincare product can lead to an immediate online purchase. 5. Convenience and Ease of Purchase 🖱️ The rise of one-click shopping on e-commerce websites has made impulsive buying easier than ever. The seamless process eliminates barriers, encouraging customers to make quick, unplanned purchases. Think of how easy it is to add items to your cart and checkout with just a few taps on your smartphone. 6. Product Scarcity ⏳ Limited edition products or items with low stock levels create a fear of missing out (FOMO). Shoppers are more likely to make impulsive decisions when they believe a product won't be available for long. For example, a limited-edition sneaker release can cause a frenzy among consumers trying to secure a pair before they sell out. Understanding these triggers can help businesses craft more effective marketing strategies and assist consumers in becoming more mindful of their purchasing habits. 💡 What's the most recent impulsive purchase you made? Share your experience in the comments! #Marketing #ConsumerBehavior #ImpulsiveBuying #Retail #Ecommerce #SalesStrategies #FOMO #CustomerExperience

30 years ago Prince turned his name into a symbol. NIKE, Apple and Starbucks: Hold our beers. As a kid I was always told, "when experience speaks; youth should listen." And as a kid who thought he knew best, of course I completely ignored that advice and did what I wanted. Now I'm older, I get it. Why learn from your own mistakes, when you can learn from others? Especially in business, it's soooo much cheaper!! When I'm considering tactics for how best to engage customers, generate demand and build loyalty, I look at the big guns, the powerhouses that have done it for decades and are now living rent free, front of mind in everyones head. In my opinion when a brands goes full Prince and is recognisable by a logo icon alone, you know they've done it right. I look at Nike; they segment their market based on age, lifestyle, and sports preferences, offering distinct product lines for athletes, fitness enthusiasts, and casual wearers. Each segment receives tailored branding and messaging. Apple targets different customer segments by offering various tech and accessories at different price points, appealing to diverse budgets and preferences. This segmentation is complemented by an integrated ecosystem approach that fosters brand loyalty. Amazon uses data-driven segmentation to personalise the shopping experience, analysing customer behavior and preferences to tailor product recommendations and marketing messages. When you're struggling with direction, look to the leaders for guidance. (N.b. Shameless plug - As the agency of choice for some of the world's most recognisable brands, I absolutely put us (IPG Mediabrands and Kinesso) in that bracket, so if you have any questions or need any support, don't hesitate to reach out)

Once upon a time, my shopping cart was always overflowing with makeup and clothes. Those irresistible sales and must-have ads? Yep, they had me hooked. 🎯 After two years in marketing and advertising, I’ve become a savvy shopper with a superpower: Ad immunity! 💥 I see right through those "limited-time offers" and "last chance" gimmicks. Sorry, Mega sale alerts, you don’t work on me now! Understanding consumer behavior and creating ads for brands has given me insight into the real motive behind these flattering ads and discounts. The question is "Is there a genuine price drop without compromising quality?" Most of the time, the answer is no. Sometimes, they hold a Huge clearance sale simply to get rid of the products that are close to expiration or, in the case of clothing - items that are damaged or slightly worn. (I Don't want to mention the brand here but ifykyk) I can now spot the REAL DEAL from the cleverly disguised gimmicks. But here's the fun part—I still sign up on those websites to see how they try to reel me in. Be it a WhatsApp message, a flashy email, or a persuasive call, I draw inspiration from these brands that master the art of brainwashing, I mean, marketing😉 Now, I shop with purpose, not just because there's a flashy sale. This transformation isn’t just about saving money—it's about knowing what I really want and making mindful choices. Plus, it makes me a better marketer, creating campaigns that truly connect and resonate and it also makes me think twice before writing a copy “ Will I purchase this product during this sale?” if my answer is yes, the majority of people would be convinced to buy as well. Have you had a similar shopping epiphany? What else do you think can be the motive behind these huge discounts? Let's discuss this in the comments.🛒

If you're in the fashion industry, you know how fast things move: Trends come and go, seasons change, and consumer behaviors shift. But one thing's certain: technology has and will continue to transform the game. E-commerce seems to be the trend and there’s little to no surprise there, because it is essential. Online shopping is the norm now, and consumers expect seamless experiences across all devices. Fashion brands need user-friendly websites, mobile optimization, and streamlined checkout processes. Social media's also a critical channel for fashion discovery and engagement. Platforms like Instagram, TikTok, and Pinterest drive sales and brand awareness. Influencer marketing's become a major player, and brands need to adapt. But what about physical stores? They're still vital for building brand loyalty and creating immersive experiences. The key's blending online and offline channels into a cohesive brand narrative. That's where fashion brand developers come in. We help navigate these complexities, crafting strategies to drive sales, spark conversations, and inspire customers. As a fashion brand developer, I've seen firsthand how critical it is to understand market trends, identify growth opportunities and collaborate with teams to execute brand vision. By working together, we can: ✅Boost online sales and conversions ✅Enhance brand reputation and loyalty ✅Stay ahead of the competition The future of fashion retail demands adaptability. With the right guidance, your fashion brand can thrive. Want to revolutionize your fashion retail strategy? Let's connect and shape the future of your business together. ————————————— Hi, I’m Temidayo, a Fashion Business Consultant. With an in-depth understanding of the fashion industry, I’ve guided numerous brands through various aspects of their business, helping them prosper. I’d love to learn about your brand and offer my expertise. Send a DM Let’s chat! #fashionbusiness #bookasession #consultant #buildupfashion

How can fashion retailers boost sales amid subdued demand? Ans: Fashion retailers can employ several strategies to boost sales during periods of subdued demand: 1. Online Presence Enhancement: Enhance the online shopping experience by optimizing website functionality, improving product presentation with high-quality images and detailed descriptions, and offering seamless navigation. 2. Digital Marketing: Invest in targeted digital marketing campaigns across social media platforms, search engines, and email marketing to reach potential customers and drive traffic to online stores. 3. Personalization: Implement personalized marketing tactics such as tailored product recommendations based on customer preferences and behavior, personalized email campaigns, and loyalty programs to enhance customer engagement and retention. 4. Virtual Try-On and Augmented Reality: Integrate virtual try-on and augmented reality features into online platforms to allow customers to visualize how products will look and fit, enhancing the online shopping experience and reducing returns. 5. Omni-channel Approach: Implement an omni-channel strategy that seamlessly integrates online and offline channels, allowing customers to shop across various touchpoints such as websites, mobile apps, social media, and physical stores. 6. Promotions and Discounts: Offer enticing promotions, discounts, and special offers to incentivize purchases and attract price-sensitive customers. 7. Customer Experience Enhancement: Focus on delivering exceptional customer service and experience by providing responsive support, easy return policies, and fast shipping options to build trust and loyalty. 8. Collaborations and Partnerships: Collaborate with influencers, other brands, or complementary businesses to expand reach, tap into new audiences, and create buzz around products. 9. Sustainability Initiatives: Emphasize sustainability efforts and eco-friendly practices to resonate with conscious consumers and differentiate the brand in the market. 10. Market Expansion: Explore new markets and opportunities for growth, whether it's expanding internationally, targeting niche segments, or diversifying product offerings to adapt to changing consumer preferences and market trends. #LIPostingChallenge #LinkedInNewsIndia

Did you know? Back in the 1970s, the average person saw up to 1,600 ads per day. Fast forward to 2024, and that number has increased to a staggering 6,000-10,000 ads daily. Let me tell you how. As you scroll through your screen each day, you encounter hundreds of notifications. Traveling just 10 kilometers, you lose count of the advertisements, hoardings, billboards, and posters that pass by. Almost everything you see is directly or indirectly trying to market or sell you something. Then, how will you make sure they remember you? As consumers are bombarded by countless marketing messages, it's no surprise they've become more selective than ever. They aren't just choosing products; they're curating their brand experiences. So, how can your brand cut through this noise? 1. 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞: Your brand needs to stand out. In an ocean of ads, uniqueness isn’t just about being different; it’s about being boldly distinct.  I can't help myself to name IKEA.  Its unique in-store experience invites customers to envision their lives through meticulously staged rooms, blending luxury with practicality. This not only captures attention but offers a memorable experience that defies traditional shopping norms. 2. 𝐁𝐞 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞: Catching a consumer’s eye is only the first step. The real challenge is keeping their attention. Provide content that’s not just engaging but also immensely useful.  Like how SEPHORA offers personalized makeup tutorials, transforming a simple product showcase into an invaluable personal beauty session. 3. 𝐁𝐞 𝐍𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲: The transition from being a nice-to-have to a must-have by personalizing your services.  Amazon’s and Myntra Fashion's recommendation system doesn’t just suggest products, it predicts needs, making itself indispensable to its users' daily lives. In today’s hyper-competitive marketplace, the key to visibility is  -Not just about showing up, It’s about showing up differently.  -Offer undeniable value and personalize like a pro. That's how you convert passersby into your brand advocates.

Brands develop marketing strategies geared towards fun-seeking consumers, ranging from tweaked products to web series #Funsumer #Funsumerism #shopping #buying #purchase

Understanding your audience is the key to increasing sales, and here’s why: a fashion category case Let’s break it down with the approach “What we have and what we do with this.” But just keep in mind—it can apply to any category. ✅ We have: 51% of purchases in this category are made by women, and 49% by men. But men have a 2x higher average check (Gross Merchandise Value). This shows that despite slightly lower numbers, male customers are more willing to spend—and spend significantly more. We do: Encourage and cater to preferences. For example, the top purchase brands for men are in the sports category. That’s why we launched the Sports project—designed for all genders but tailored to meet the specific interests of our male audience. ✅ We have: Most shoppers prefer using our app. We do: Focus on improving the user experience and engagement. ✅ And lastly, we have: An audience interested in well-known brands, of course. 😀 We do: Identify and meet that demand. It might seem obvious, but understanding which brands your audience desires leads to much higher conversions than simply guessing what’s trending. What does this give us? With just a few sections covered in this case, we’ve demonstrated the following: 1️⃣Understanding your TA in any category enables more precise and higher-quality advertising. 2️⃣It allows for better products tailored to shoppers’ needs. 3️⃣It sets up more targeted promotions for your sellers. Don’t you agree?

I keep thinking about this a lot. When I started my e-commerce journey years ago, the fashion marketing playbook was simple: - Launch new collections for summer & winter. - Run some ads. - Wait for sales. But those days are over. Today's fashion brands must adapt to rapidly changing consumer tastes & expectations. If you don't want to be left behind you have to stay ahead of trends and listen to your buyers. At our agency, we've reinvented our strategies from the ground up. We now: 1. Release collections faster to match the fast pace of trends, testing product launches earlier than the traditional seasonal schedule. 2. Implemented post-purchase surveys and collected customer feedback to understand which colours, patterns, and styles resonate. These help us focus on successful products and avoid ones that won't sell. Additionally, we're diversifying our marketing channels. Beyond ads, we're using platforms like Instagram Lives, TikTok Shop, and other social storefronts to reach customers where they're browsing. Because this is the game now. You have to try a lot of different things to get in front of your audience.