MarTech’s Post

Coming up with creative solutions to marketing challenges starts with just a few simple steps. Dive into this MarTech article to discover how to reframe your thinking to tackle marketing challenges and thrive. #B2BMarketing

Businesses are bombarded with marketing tactics fighting for customer attention. It's a constant battle for clicks, shares, and that ever-precious sale. But what if the key to success wasn't about shouting louder, but about saying more with less? Think about it: how likely are you to stop scrolling and truly engage with a cluttered, information-overload post? Chances are, you're skimming right past. This is where the power of "less is more" comes in. Here at Glue, we help startups streamline their marketing efforts and craft cohesive strategies. We believe in focusing on clear, concise messaging that resonates with your ideal customer. A well-designed and branded post with a powerful message is far more likely to capture attention and leave a lasting impression. Here's how "less is more" translates to marketing: Clarity Ditch the jargon and complex sentences. Speak directly to your audience's needs. Focus: Don't try to be everything to everyone. Target your message to a specific customer persona. Design: Visuals matter! Use clean, high-quality images and graphics that complement your message. Ready to make your marketing glue together? Let's chat about crafting a strategy that speaks volumes, even when it says less. Visit UseGlu.com today! #marketing #startupmarketing #lessismore #northcarolina #california #marketingstrategy

Deciphering the ROI of Creativity in Marketing We live in an era where data drives decisions. But when it comes to creativity in marketing, how do we measure its impact? The ROI of creativity might seem elusive at first glance, but consider this - creative marketing not only captivates but also converts. It differentiates brands in crowded markets and speaks directly to the hearts of consumers. Measuring creativity's impact goes beyond immediate sales. It includes engagement rates, brand recall, and customer loyalty - metrics contributing to long-term success. As we navigate this blend of art and science, remember that creativity is not just an expense; it's an investment in your brand's future.

Even on a platform as powerful and user-friendly as Braze, you can get stale with your marketing program. You lose your edge, you lose your customers' attentions. The Stitch team loves talking to customers in this spot. You've already done the hard work of migrating to Braze, so now you can focus on creative ways to engage your customers and drive results. We recently put some process around the way we help existing Braze customers in the form of our "Marketing Innovation Workshops." These 4-hour, onsite sessions are completely free. You walk away with a 6-12 month roadmap, new campaign ideas (prioritized based on what you share is most important to you), and a clear path forward to drive more value out of Braze and your broader martech stack. The coolest part of conducting these workshops is that we're showing up with a POV. Our team will live your brand for a few weeks in advance and come prepared to share our experience and how we think it could be even better. For free. free. free. It's worth a conversation. PS. To my Braze friends... we're having active conversations with your peers who are leveraging our Marketing Innovation Workshop to keep their customers from getting stale. Stale customers aren't renewing at the same rate. Let's work together.

In today's business landscape, many companies thrive not just on product innovation but on strategic marketing prowess. This shift raises an intriguing question: Is marketing overtaking product quality as the key driver of success? Join the conversation and share your insights on our latest blogpost written by Federico Nicolas Braga. #insight #marketing #tech #digitalproduct #advertising #business #innovation #productinnovation

This author aims to shed a light on the hidden dangers of over-personalization in marketing. Explaining how too much tailoring can harm brand identity, limit customer discovery, and reduce effectiveness overall. https://bit.ly/4eso0oZ

Interesting article discussing the four component framework for purposeful, responsible marketing and the use of tech in innovative ways. Addressing business needs, people needs, customer needs and societal needs. https://lnkd.in/gvfdCfr4 MarketingMag

I feel Marketing is water in the ocean which attracts you. . . . "Marketing Is Everything" : by Regis McKenna Technology is a transforming choice, and the choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sales spiels of the past but a knowledge- and experience-based marketing that represents the once-and-for-all death of the salesman. Marketing’s transformation is driven by the enormous power and ubiquitous spread of technology. So pervasive is technology today that it is virtually meaningless to make distinctions between technology and non technology businesses and industries: there are only technology companies. Technology has moved into products, the workplace, and the marketplace with astonishing speed and thoroughness. Two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of a successful marketing organization. They will supplant the old approach to marketing and new product development. The old approach—getting an idea, conducting traditional market research, developing a product, testing the market, and finally going to market—is slow, unresponsive, and turf-ridden. Moreover, given the fast-changing marketplace, there is less and less reason to believe that this traditional approach can keep up with real customer wishes and demands or with the rigors of competition. #marketing #harvardbusiness #review #business #everything #business #management #tool #technology #strategy #research #idea #customer #corporate #industry #market #sales #competition #product #transformation

Some of the dangers that we see marketers regularly run into are their strategy and campaigns get stale, or that they haven't recently gone through and experienced their own brand through the lens of their audience. Everyone is busy, priorities shift, life happens, but your marketing might be what is impacted.  Stitch is doing marketing innovation workshops, helping existing Braze clients build a roadmap, generate new marketing ideas and approaches, and creating clear paths to further leverage your martech stack and get the most out of Braze. For free. If you're an existing Braze client interested, or if you're at Braze and thinking of someone specific as you read this let us know.

A McKinsey study found that marketing personalization can reduce acquisition costs by up to 50%, lift revenues by 5–15%, and increase the efficiency of marketing spend by 10–30%. Are you still struggling to decide if marketing personalization is right for your small to medium-sized business? Here's a 3-step solution: Send me your NDA (I'll sign and return it) Schedule a quick 20-minute discovery call to discuss your objectives, goals & pain points  Finally, I can help you identify a roadmap to supercharge your business via long-term marketing personalization. So what’s in it for you? ✔️ Personalized marketing driven by data can significantly enhance customer engagement and conversion rates. ✔️ I want to ensure you have a TRANSFORMATIVE experience when you DO invest in marketing personalization. ✔️ I want to help you position your brand for long-term ROI positive success, set customer-centric goals, articulate them clearly, thoroughly evaluate and adjust where needed, and then...help you enable your customers to feel like they can fly and… 🏁👊🏾 CRUSH THOSE GOALS 👊🏾🏁 When businesses end up frustrated with their marketing personalization efforts, everyone loses, including your customers. It should be in everyone's interest at your company and it will be at mine that you succeed in your marketing personalization efforts. A 20-minute exploratory call could be the difference between no-to-slow growth and curating explosive long-term growth. You can reach me here or at shopdragon.io No obligations. #MarketingPersonalization #GrowthStrategy #ROI