GLU’s Post

🔥 Marketing Genius Spotlight: Theodore Levitt’s Timeless Strategy 🔥 Let’s talk about a marketing legend who transformed the way we think about business growth and customer value: Theodore Levitt – the father of modern marketing. 🚀 Levitt's most famous idea? "People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." What does this mean for YOUR business? 🤔 💡 It’s not about the product you sell but the outcome it delivers. Levitt challenged us to stop fixating on features and focus on the customer's ultimate goal. Here’s why this is pure genius: ✅Customer-Centric Thinking Levitt taught us that success comes from deeply understanding what our customers truly want, not just what we think they need. ✅Emotional Connections Drive Sales Customers buy outcomes, experiences, and solutions. The emotional payoff is what keeps them coming back. 🧠 ✅Future-Proof Strategy Markets evolve, but human desires are timeless. By staying outcome-focused, you can innovate without losing sight of your customer’s goals. At StackProof, we’ve built our approach on this very principle. Proof stacking through one-page case studies and press release marketing focuses on showing your audience the outcomes you deliver. Your case studies are proof of the “quarter-inch hole” your business creates for your clients. They tell the story of transformation and success that resonates emotionally. Press release marketing amplifies these stories, giving them the visibility and authority they need to build trust and credibility, fast. When Google loves you, so do your potential clients. 😉 Apple doesn’t just sell iPhones; they sell connection, creativity, and empowerment. Nike doesn’t just sell shoes; they sell victory, inspiration, and self-belief. Proof stacking works the same way—showing that your product or service delivers real, life-changing outcomes. 🎯 Now, ask yourself: 👉 Are you marketing your drill or the hole it creates? 👉 Are you showcasing how your product or service solves problems, builds trust, and changes lives? 💬 What’s YOUR “quarter-inch hole” moment? #marketingstrategy #TheodoreLevitt #customerfirst #proofstacking #pressreleasemarketing #businessgrowth #marketinginnovation #outcomedriven #customersuccess #brandvisibility #businessstrategy

𝐈 𝐇𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Wait... what? Yes, you heard that right. Sometimes, I hate marketing. Not because of what marketing truly is, but because of how 𝐦𝐢𝐬𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 it often gets. Too often, the entire marketing process is 𝐜𝐨𝐧𝐟𝐮𝐬𝐞𝐝 with one small part: advertising. Some even call the marketing department "the colouring in department," reducing a strategic discipline to just making things look pretty. 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐝𝐫𝐚𝐰𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐢𝐠 𝐩𝐢𝐜𝐭𝐮𝐫𝐞, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐜𝐨𝐥𝐨𝐮𝐫𝐢𝐧𝐠 𝐢𝐭 𝐢𝐧. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧, 𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭, 𝐚𝐧𝐝 𝐦𝐚𝐩𝐩𝐢𝐧𝐠 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. Without getting this big picture right, you can throw all the money you want at ads, campaigns, and flashy designs... and you’ll still lose. Because if your value proposition doesn’t resonate or your target audience isn’t properly defined, you're setting yourself up for failure. The wrong strategy means wasted time, effort, and resources—and in the end, companies can and do fail because they’ve coloured in without first sketching the blueprint. So, next time someone dismisses marketing as "just the colouring in," remember this: successful marketing isn’t just about how things look; it's about what they achieve. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐟𝐨𝐜𝐮𝐬, 𝐚𝐧𝐝 𝐝𝐫𝐚𝐰𝐢𝐧𝐠 𝐚 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡. Let's start drawing that big picture—before we even think about the colours. #MarketingStrategy #ValueProposition #BigPicture #MarketingMisconceptions #BusinessGrowth

Video marketing, from boosting engagement rates to skyrocketing conversions, video is the secret sauce that propels businesses to new heights of success. And the best part? It's accessible, versatile, and tailored to fit every marketing need. Whether you're launching a new product, showcasing customer testimonials, or simply sharing your brand's journey, video marketing delivers results like no other medium can. Don't miss out on the opportunity to unlock the full potential of your business check out https://videngen.com

💡 Brands Don't Just Happen. They're Engineered Stuck with a strategy that's not sparking joy? We don't just create marketing. We craft moments that transform businesses. Ready to unlock your brand's true potential? One email to [email protected] could change everything. #BrandConsulting #MarketingStrategy

In today's business landscape, many companies thrive not just on product innovation but on strategic marketing prowess. This shift raises an intriguing question: Is marketing overtaking product quality as the key driver of success? Join the conversation and share your insights on our latest blogpost written by Federico Nicolas Braga. #insight #marketing #tech #digitalproduct #advertising #business #innovation #productinnovation

"3 Things People Get Wrong About Marketing" As marketers, we've all been there - faced with misconceptions and myths that can hinder our efforts and impact our results. Here are three common things people get wrong about marketing: 1. Marketing = Advertising Many people assume marketing and advertising are synonymous. However, marketing encompasses so much more - understanding customer needs, developing product strategies, and creating brand experiences. Advertising is just one tactic in our toolkit. 2. Marketing is a Cost Center, Not a Revenue Driver Some view marketing as an expense rather than an investment. But effective marketing drives sales, revenue, and growth. By focusing on ROI and customer lifetime value, we can demonstrate marketing's impact on the bottom line. 3. Marketing is All About Being Loud and Flashy While attention-grabbing tactics have their place, marketing is also about empathy, understanding, and connection. Building trust, listening to customers, and crafting authentic stories are just as important as making a splash. Let's set the record straight and elevate the marketing profession! What are some other misconceptions you've encountered? Share in the comments! #marketing #marketingmyths #marketingmatters #growthmindset #customerfirst

Feeling stuck in a marketing rut? 😩 Kathleen Schaub outlines a 5-step process to spark innovation and solve your toughest problems. 🚀 Learn how to break free from common solutions and develop groundbreaking ideas to elevate your marketing game! 💡 https://lnkd.in/dJ7gG4vG #marketinginnovation #marketingproblemsolving #creativemarketing #b2bmarketing

Your brand voice can make or break your marketing. (Let's talk about why choosing the right one matters.) You're already good at what you do, make, and offer. People trust you when you say you're the best. There's a need. There's data. There's social proof. But when it comes to building your pipeline and finding customers, it often doesn’t feel that easy. And, there’s a lot more on the line – your brand, market share, and bottom line. You’re not wrong. But, when you're stuck in this cycle, marketing becomes stressful. You keep churning. You keep pivoting. You chase trends. When the truth is, your product or service practically sells itself. You're not meant to be marketing in circles. Let's fix that. When you get clear on your brand voice, you no longer have to: 🔹Second-guess your product or service 🔹Overthink and rethink your marketing 🔹Chase customers for months or even years 🔹Sink excess time and cost on lead gen only to get nowhere When I work with clients on voice-led branding, I thoroughly research your target market and ideal customer profile. So you can speak *their* language while sounding authentic to you. Then, you can effortlessly attract your customers. And marketing becomes easier, natural, and fun again. When we remove confusion about who you serve and how you sound, you can move from chasing to being chosen. Higher margins with less spending and less effort. Let's find your voice. And let's get loud. p.s. Hey hi, I'm John. I help you stand out with world-class voice-led branding workshops and consults. . . . #brandvoice #marketing #branding #letsgetloud #rise2024

In the fast-paced world of marketing, speed is everything! ⚡ Move quickly to capture attention and stay ahead of the competition. Be swift like a cheetah 🐆, or you might miss out on potential customers. 🚀 Don’t let your brand fall behind – act fast, stay agile, and watch your business grow! #MarketingStrategy #SpeedMatters #AttentionGrabber #DigitalMarketing #CustomerEngagement #BusinessGrowth #MarketingTips #StayAhead #BrandBuilding #MarketingSuccess

𝗧𝗵𝗲 𝟰 𝗖’𝘀 𝗼𝗳 𝗠𝗼𝗱𝗲𝗿𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 | 𝗬𝗼𝘂𝗿 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 In today’s fast-paced market, understanding the traditional 4 P’s is important, but adapting them to 𝗺𝗼𝗱𝗲𝗿𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 is what sets you apart. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗹𝗲𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝟰 𝗖’𝘀: 𝟭. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 It’s no longer just about the product—it’s about the person. → Understand their pain points and desires. → Build your messaging around what truly resonates. 𝟮. 𝗖𝗼𝘀𝘁 Price is only part of the equation. Think about the total cost to your customer: → Their time, effort, and what they’re giving up to choose your product. 𝟯. 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲 “Place” isn’t just about physical stores or online channels anymore. → Meet your customers where they are—social media, apps, or even voice assistants. 𝟰. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 Promotion is no longer one-way. → Build conversations, not just campaigns. → Think engagement over exposure. The 4 C's are interconnected. Master them as a whole, And you’ll master your market. 𝙒𝙝𝙞𝙘𝙝 𝙤𝙛 𝙩𝙝𝙚𝙨𝙚 𝙙𝙤 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙛𝙤𝙘𝙪𝙨 𝙤𝙣? 𝙒𝙝𝙞𝙘𝙝 ‘𝘾’ 𝙙𝙤 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠 𝙞𝙨 𝙩𝙝𝙚 𝙝𝙖𝙧𝙙𝙚𝙨𝙩 𝙩𝙤 𝙜𝙚𝙩 𝙧𝙞𝙜𝙝𝙩? Drop your thoughts below. 𝙋.𝙎. Share this post if you found it helpful ♻️ #ModernMarketing #MarketingStrategy #CustomerFocus #MarketingTips #4CsMarketing