Revolt’s Post

Are You Over-Engineering Your Product Because Marketing Is Not Working? It's a common trap: when marketing efforts yield poor results, the instinct is to enhance the product. We believe that by adding more features or making it more sophisticated, we'll capture the attention we desire. However, this approach often leads to over-engineering, diverting focus from what might be the real issue – ineffective marketing. It's easier to focus on product development than on marketing. Creating new features feels like tangible progress, while refining marketing strategies can be complex and uncertain. But what if the answer isn't a more complex product, but rather a simpler one paired with a sharper marketing strategy? Sometimes, a streamlined product that delivers clear value is more compelling. Couple this with targeted, effective marketing, and you might find the attention and success you've been striving for. Don't let the allure of constant product enhancement overshadow the importance of marketing. A simpler product and smarter marketing could be the winning combination you need. Spoiler alert: direct sales and outreach is not the same as sharpening the saw of marketing messaging. More on that tomorrow. #ProductDevelopment #MarketingStrategy #Simplicity #BusinessGrowth #ProductManagement

🚀 The Best Marketing is a Great Product 🚀 In today's competitive landscape, it's more important than ever to deliver exceptional value to customers. Why? Because the most effective marketing doesn't come from flashy ads or clever campaigns—it comes from creating a product that people genuinely love and need. The real magic happens when you build products that customers love and can't live without. When you focus on building a great product, you're not just selling a solution; you're creating an experience. An experience that solves real problems, delights customers, and builds trust. Here's why a great product is your best marketing asset: 1️⃣ Word-of-Mouth Referrals: Happy customers become your brand ambassadors. They'll recommend your product to friends, family, and colleagues, driving organic growth. 2️⃣ Customer Loyalty: A great product builds trust and fosters long-term relationships with customers, reducing churn and increasing lifetime value. 3️⃣ Competitive Advantage: In a crowded market, innovation and quality set you apart. A great product ensures you stay ahead of the curve and outperform competitors. 4️⃣ Cost-Efficiency: While marketing campaigns require investment, a great product can generate organic interest, reducing the need for excessive advertising spend. Remember, your product is the heart of your brand. Invest in its development, listen to your customers, and continuously strive for excellence. Because when you build something great, the marketing takes care of itself. #ProductManagement #Marketing #CustomerExperience #Innovation #BrandBuilding

Isn’t it true that Marketing can only take you so far if your product isn't up to the mark? We've all seen it - flashy campaigns, clever slogans, and big budgets pushing products that just don't deliver. But here's the thing: 🎯 Great marketing might get customers through the door once, but it's the product that keeps them coming back. 💡 Innovation and quality will always speak louder than any ad campaign. So before we pour resources into our next big marketing push, shouldn’t we ask ourself: 1. Does our product truly solve a problem? 2. Are we delivering real value to our customers? 3. Would anyone recommend this product to friends and family? Remember: In the long run, substance always trumps style. Focus on creating something truly worth talking about, and the marketing will practically take care of itself. Ever been disappointed by a heavily marketed product? Share experiences below! 👇 #ProductDevelopment #MarketingTruths #BusinessStrategy #CustomerValue

Marketers can't build strong, profitable brands without true authority. It's a myth that marketing alone can create sustainable value through branding, advertising, and digital efforts—especially when we're locked out of decisions about product, pricing, and distribution. Great marketing needs real P&L responsibilities. If the CEO and Board expect magic without giving us control over these critical levers, it's a recipe for failure. Branding isn’t wizardry; it's about managing demand and delivering value. Let’s return marketing to its roots—demand management. Results, not illusions.

Marketing must observe the value equation. Effective, sustainable marketing isn't about overselling. It's about clearly articulating real value. That value should equal or exceed the brand and message promise. > When messaging exceeds the value, we get disappointed customers who don’t rebuy and spread negative news. = When messaging equals the value, we get satisfied customers who often repeat purchase when their need resurfaces. < When messaging undersells the value delivered, we get delighted customers who often become brand advocates. What if, instead of asking "How can we make this product sound amazing?", we asked "How can we craft a message that's so genuine, it stands out in a world of hype?" Perhaps there's a middle ground where we can be both ambitious in our marketing and honest about our offerings. How do you ensure your campaigns reflect the true essence of your products? What strategies have you found effective in bridging the gap between marketing promises and product reality? #Marketing #Messaging #BrandStrategy #Authenticity

"Unlocking the Power of Effective Marketing: More Than Just Informing Customers" Effective marketing goes beyond merely informing customers about your product. It's about highlighting the unique advantages your product offers that aren't available from other brands. This involves deeply understanding customer needs and pain points, and crafting messages that resonate on a personal level. By educating customers on how your product can solve their problems and improve their lives, you build trust and credibility. Additionally, creating a sense of urgency and emphasizing the potential drawbacks of not choosing your product can motivate customers to act. Ultimately, effective marketing is about creating a compelling narrative that connects with customers emotionally and drives them to choose your brand. #marketing #effectivemarketing

Balancing Creativity And Strategy In Marketing: Finding The Perfect Blend

🚀 Exciting Insights into Marketing Strategy! 🚀 Ever wondered what makes a successful marketing strategy tick? 🤔 Let's dive into the 4Ps, the pillars of marketing excellence! 1️⃣ Product: Crafting a standout product is the first key. It's not just about features; it's about creating an experience that sets you apart. Quality, design, and branding play pivotal roles. 2️⃣ Price: Striking the right balance is an art. Whether it's penetration pricing, skimming, or discounts, understanding market dynamics and consumer value perception is crucial in setting the perfect price. 3️⃣ Place (Distribution): Ensuring your product is at the right place at the right time is essential. Distribution channels, logistics, and supply chain efficiency contribute to reaching your audience effectively. 4️⃣ Promotion: Spread the word! Promotion involves advertising, PR, sales promotions, and more. Building awareness and persuading your audience are key components of a successful marketing campaign. Mastering these 4Ps can propel your marketing strategy to new heights! 💪✨ #MarketingStrategy #BusinessSuccess #4Ps #Innovation

"Controversial take." Marketing should be at the CORE of your business. (It should be common sense, but it isn't) 🤷♀️ As you gear up for a growth-driven 2025, remember: Marketing isn’t just "Making things look pretty". It’s a multi-faceted engine that connects operational execution, strategic communications, and the big-picture goals of your C-suite.  From ideation to execution, here’s why having marketing at the table from day one can make all the difference: 🎯 From the Ground Up: When marketing is at the ideation stage, you align the product development with customer needs, trends, and the competition, setting up a strong foundation for success. 🔄 Seamless Integration: Product marketing gets the inside scoop on positioning, operational marketing handles the execution details, and comms fine-tunes the messaging. All parts of marketing align to create a smooth, unified customer experience. 🛠 Execution: From launch to post-launch, marketing is there to measure, iterate, and ensure that every piece of content, every touchpoint, and every campaign is aligned with your growth goals. 📈 Impactful Results: Every marketing effort tied to measurable outcomes that contribute directly to the company’s bottom line. #StrategicMarketing #GrowthStrategy #2025Goals 

Say Goodbye to Marketing Strategy Overwhelm with AskCory! 🚀 At Build Up Labs, we understand the frustration of constantly coming up with effective marketing strategies. That's why we created AskCory - your new digital marketing companion that simplifies complexity and brings creativity to your doorstep. Get Ready to Supercharge Your Marketing Strategy with AskCory! 🌟 Mark your calendar for May 28th, because AskCory will be launching on Product Hunt! This platform offers an opportunity to gain exposure and collect invaluable input from users like you. Imagine having a tool that not only assists with your marketing but also learns and evolves with your needs. That's the vision behind Cory, and we need your insights to enhance it further! 👇 Here’s How You Can Help: Visit the link below to 'Notify me' and stay updated on our launch. Your participation and feedback will not only support us but also enhance Cory to better serve your marketing innovations. https://lnkd.in/d6X78dW3 We value your support immensely. Let's innovate together and turn marketing challenges into triumphs! 💪