Pratik Mahant’s Post

Marketing Strategy Definition Marketing strategy describes the process of how businesses and organisations understand their markets and their methods for influencing profitable customer action. Understanding who buys your products and services. Understanding how you’ll motivate them to take profitable action. Understanding your competitors who are trying to do the same thing. Understanding how you’ll measure marketing activities and refine your approach moving forward. A company’s marketing strategy is its plan for reaching potential consumers and converting them into paying customers for its goods and services. A marketing strategy includes: Research: Analysis of target markets, competition, pricing triggers, buying behaviours, and more. Positioning: Differentiation in value promises, packaging look and feel, conversion messaging, and more. Promotion: Actual marketing of products and services through content, relationships, and experiences with the goal of influencing profitable customer action. Measurement: Proving value, learning from success and failure, and iterating future work to fulfil marketing goals. Let’s look at some other definitions of marketing strategy from industry experts. #MarketingStrategy #MarketingPlan #CustomerAcquisition #Marketing101

Philip Kotler, the "Father of Modern Marketing," has transformed the way we think about marketing in today's dynamic business landscape. Here are some of his key principles that continue to shape effective marketing strategies: 1. Customer-Centric Approach: Kotler emphasizes that successful marketing starts with understanding customer needs. Businesses should not just sell products, but provide solutions that enhance the customer’s life. “Marketing is about creating real customer value.” 2. The Shift from Selling to Satisfying: Instead of pushing products, Kotler advocates for building relationships. It’s about fulfilling customer desires through meaningful engagement and long-term relationships rather than just transactions. 3. Marketing 4.0: With the advent of digital transformation, Kotler introduced the concept of Marketing 4.0, which blends online and offline interaction. This holistic approach ensures businesses engage with customers in multiple channels and create seamless experiences. 4. Innovation in Marketing: Kotler stresses the importance of continuous innovation. To stay relevant, companies must adapt to new trends, technologies, and customer expectations, continuously reinventing their strategies. 5. Sustainability and Social Responsibility: Marketing should not just be profit-driven. Kotler champions the idea of "Marketing with a Purpose"—businesses must contribute to society, focusing on ethical, sustainable, and responsible practices that benefit both people and the planet. #Learning #Marketing #PGDM #Marketing #GrowthMindset #Innovation #Adaptable #Hoslisticway

🔍 The Secret to Great Marketing: Focus on Your Customers, Not Your Competitors 🔍 In the fast-paced world of marketing, it’s easy to get caught up in what our competitors are doing. But the best marketing ideas don’t come from mimicking others—they come from truly understanding our customers. When we take the time to study our customers, we gain invaluable insights into their needs, desires, and pain points. This knowledge allows us to create marketing strategies that resonate on a deeper level and build genuine connections. 💡 Think about it: How well do you know your customers? What are their biggest challenges? What solutions are they looking for? By shifting our focus from competitors to customers, we can innovate and deliver value in ways that truly matter. Let’s start a conversation: How do you gather insights about your customers? Share your experiences and tips below! 👇 #Marketing #CustomerFocus #Innovation #BusinessGrowth #CustomerInsights

In competitive markets, standing out is key. Innovative marketing isn't just an option—it's essential. By tailoring your marketing messages to individual client preferences and behaviors, you create a more engaging and relevant experience. Here are some benefits of personalized marketing: • 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Personalized communications make clients feel valued and understood, leading to higher satisfaction and loyalty. • 𝐇𝐢𝐠𝐡𝐞𝐫 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬 𝐚𝐧𝐝 𝐁𝐞𝐭𝐭𝐞𝐫 𝐑𝐎𝐈: When clients or prospective customers receive offers and content that match their interests, they are more likely to take action, whether it's scheduling a test drive or booking a service appointment, leading to better results and making the most of your marketing budget. • 𝐒𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Building a personal connection with customers can turn one-time buyers into lifelong clients. Investing in personalization is more than just a trend—it's a smart strategy to drive growth and stay ahead of the competition. How are you embracing personalized marketing? 

Why 'Call to Outcome' Is Your Next Marketing Game-Changer. Do you think why some marketing strategies outshine others? It's all about shifting from telling your audience. What to do to show them why they should act. This is where 'Call to Outcome' (CTO) strategies come into play. You have to focus on three main points. - Focus on Specific Outcomes: - Address Customer Needs: - Create Value: Here’s why 'Call to Outcome' is your next marketing game-changer: 1. Highlight Specific Outcomes: ↳ Focus on how your productboosts productivity. 2. Address Customer Needs: ↳ Tailor your messages to solve customer problems. 3. Build Long-term Relationships: ↳ Show upfront value to create lasting customer connections. P.S. Have you tried shifting to a 'Call to Outcome' strategy in your marketing?

𝐓𝐇𝐈𝐍𝐊 𝐒𝐌𝐀𝐑𝐓, 𝐌𝐀𝐑𝐊𝐄𝐓 𝐒𝐌𝐀𝐑𝐓𝐄𝐑 💡 I came across this thought-provoking quote today: "𝐆𝐨𝐨𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐥𝐨𝐨𝐤 𝐬𝐦𝐚𝐫𝐭. 𝐆𝐫𝐞𝐚𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐟𝐞𝐞𝐥 𝐬𝐦𝐚𝐫𝐭." – Joe Chernov As a digital marketing student just beginning my journey, this idea struck me. It is a powerful reminder that impactful marketing is not just about making a brand look good, it is about connecting with the customer in a way that makes them feel valued and empowered. Great marketing listens, empathizes, and brings value to the customer’s experience. This approach goes beyond selling, it builds trust and creates lasting connections. Today, I learned something valuable: 𝐰𝐡𝐞𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐟𝐞𝐞𝐥 𝐬𝐦𝐚𝐫𝐭, 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐰𝐢𝐧𝐬. #CustomerExperience #BuildingTrust #ValuableInsights #Digitalmarketing  #MarketingTips

#snsinstitutions #snsdesignthinkers #snsdesignthinking Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands.The 5 C's make up a situational analysis marketing model used to help the business make decisions for their marketing strategies. To do so, marketers implement a 5 C's analysis to analyze specific areas of marketing. The 5 C's of marketing include company, customer, collaborators, competitors, and climate.The scope of marketing covers studying consumer wants and needs, consumer behavior, production planning and development, determining pricing policies Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands. Marketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success

The debate is on! Profit Center or Cost Center? Which one do you think marketing should be related to? My mind is made on this but it seems that CMOs are still hesitating... In my opinion, we should reconsider the role of marketing as revenue generator. Modern marketing strategies should directly tied to revenue generation. By driving customer acquisition, retention, and engagement, marketing initiatives can have a measurable impact on a company's bottom line. Of course, we don't have to forget about building brand equity, which translates into customer loyalty and premium pricing. Strong brands often command higher prices, leading to increased profitability over time. However, the role of marketing is shifting from branding to performance. Through data and analytics, marketing provides valuable insights into customer behavior, preferences, and trends. These insights guide product development, sales strategies, and even customer service improvements, contributing to overall business profitability. And every marketing activity should come with clear ROI. With the advent of digital marketing, it's easier than ever to measure the return on investment (ROI) for marketing activities. This shift allows marketers to optimize spending and ensure that every dollar invested in marketing contributes to profit. In essence, while marketing does incur costs, its role in driving revenue and long-term business growth positions it firmly as a profit center. What do you think? Cost or profit? Did you struggle in your company to get a budget approved because the business didn't see the value? #marketing #debate #leader #sharingiscaring

Does your company have a competitive advantage? A little something for you to think about… In today's fast-paced marketing landscape, it's critical to have multiple initiatives running concurrently. However, the real power of marketing lies in ensuring that these activities work in harmony, driven by clear, strategic goals from the outset. Success in marketing isn't just about volume; it's about coherence. Setting well-defined objectives and understanding what metrics you'll benchmark against are essential steps. Without this alignment, even the most creative campaigns can miss the mark. So, what does success look like? It's not just about hitting targets; it's about driving meaningful impact on your bottom line. When all marketing efforts are strategically aligned, they amplify each other, leading to stronger brand presence, higher customer engagement, and ultimately, increased revenue A strategic approach isn't just a smart choice - it's a competitive advantage that propels business growth. #BusinessGrowth #Marketing #Goals #MarketingStrategy #BrandPresence #BrandAwareness

The purpose of marketing is not to make your products easy to sell. It's to make them easy to buy. This is how you bring a "Me First" approach to the consumer side of marketing. Consumers are 𝘢𝘭𝘸𝘢𝘺𝘴 at the center of their own journey. So our marketing needs to put (and keep) them there. Things consumers 𝘥𝘰𝘯'𝘵 care about: ❌ Sales enablement content ❌ Marketing campaigns ❌ Product positioning ❌ Sales bonuses ❌ Sales quotas ❌ Your timeline ❌ ROAS Things consumers 𝘥𝘰 care about: ✅ Trust ✅ Reputation ✅ Their timeline ✅ Ease of purchase ✅ Getting a fair price ✅ Solving their problem ✅ Being heard & supported ✅ How their life will be different When marketing takes a consumer-first approach, it speaks to them in a way they will hear and care about. Making a product easy to sell means bringing the consumer along so they ask the salesperson "Why should I buy this?" Making a product easy to buy means marketing has brought the consumer to a place where they ask the salesperson "When and how much can I buy?" A subtle difference that has a͟ ͟m͟a͟j͟o͟r͟ ͟i͟m͟p͟a͟c͟t͟ on the bottom line. #consumermarketing #digitalmarketing #consumerfirst  #mefirstmarketing