NinjaCat

AI is no longer just a buzzword—it’s changing the way marketers work. But here’s the real kicker: AI models alone won’t cut it. It’s about building AI agents that combine those models with the right tools, techniques, and custom data to automate workflows and deliver better results. In his latest blog, our CEO Paul Deraval explains why this combo is key for agencies looking to stay ahead—and how Negative Nancy, one of our AI agents, optimizes PPC campaigns by identifying and eliminating wasted spend on under-performing keywords. Curious to see how AI agents can make a difference for your agency? Read the full article.👇 #MarketingAI #AIagents #MarTech

With so much data available to businesses, it can be hard to sift through information to find actionable business intelligence. Read our latest article on how BI is reshaping the way agencies manage marketing data, overcome challenges, and deliver unmatched client value. 👇

When we decided to turn marketing data drama into a MUSICAL (yes, really!), some thought we'd lost it. 🙃 One year and multiple industry awards later, our original musical "Big Data Day" proves there's something to this whole "singing about spreadsheets" thing! Why a musical about data? Well, let's face it - data analytics doesn't normally get people dancing in their seats. But stories and songs? Stories and songs get people moving. Especially when they're about the daily adventures (and occasional misadventures) of marketers wrestling with data dragons! 🐉 At NinjaCat, we're on a mission to turn "data overwhelm" into "data oh-wow!" 📊✨ One year later, "Big Data Day" isn't just a musical milestone - It’s proof that even the most data-driven stories can be brought to life with creativity, humor, and energy. Listen to the clip below for a taste!

A must for that data lego lover on your holiday gift list! Tis the season to use Christina Stathopoulos, MSc preferred pronunciation of SQL 🐿️ #datastorytelling #datamanagement #python #sql #nosql

We are honored to be recognized in this year's ChurnHero awards! This award celebrates the incredible work our NinjaCat Customer Success team does every day to drive customer adoption, deliver value, and create lasting partnerships. A huge shoutout to the NinjaCat Customer Success Team – your commitment to structured, customer-focused innovation is the real hero here! (Robin Driver, Karen Tom, Heidi Harder, MBA, Jessica Cohen, Victoria Martinez, Jon Casey, Dustin Blackwell, Jared Raphel, Andrew Cole, Jennifer Musto, Daniel Wheatfall, Dorota Hoover, and Eric Hofmann) And of course, a big thank you to our amazing customers who inspire us every day to raise the bar! 🙇

NEW EPISODE! | Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips edition! This year’s theme? Bridging the Gap Between Data and Human Understanding. We revisited five exceptional episodes that unpack how to align endless data streams with the human insights needed to drive real action. 🌟 Highlights from Our Top Guests 🌟 🔷 The Data-Driven Mindset | Brent Dykes Brent, an expert in data storytelling, emphasizes curiosity and critical thinking over blind data worship. 🔷 The Crumbling Cookie Parties of Marketing | Shiv Gupta Shiv reframes the death of cookies as a chance to pivot to first-party data and consent-based strategies. 🔷 Modern Data Leadership | Malcolm Hawker Malcolm calls for a people-first approach to data leadership and urges us to embrace AI’s probabilistic nature. 🔷 Turning Data Into Actionable Stories | Kudzayi Chakahwata Kudzayi highlights the importance of collaboration, context, and connecting insights to real business outcomes. 🔷 Marketing Data Literacy | Dale W. Harrison Dale champions critical thinking over jargon and stresses clarity in how marketers use data. Key Takeaways as We Enter 2025: ▶️ Stay Curious: Challenge assumptions and foster a culture of inquiry. ▶️ Focus on Collaboration: Embed data teams into business processes for impact. ▶️ Prioritize Data Literacy: Equip teams to think critically—no advanced math required. ▶️ Put People at the Center: Align data with human creativity and critical thinking. As we look ahead to 2025, where AI innovation takes center stage, let’s carry these lessons with us. Bridging the gap between data and human understanding isn’t just a strategy—it’s the future of impactful marketing. 💼 Listen to the full episode and relive 2024’s top insights here: https://hubs.la/Q02_WxSM0

Some really fresh thinking from Tom on an age old problem 🐾

👩💻 Two of our most curious strategy leads Joy Molan & Chase Lewis have shared their shortcuts on how they use AI to elevate the strategic process. It includes our very own LesGPT. A bespoke GPT model based on our Group Head of Effectiveness Les Binet to make his pioneering work in marketing science & effectiveness available to all 10,000+ DDB'ers whenever they need him. Thanks AdNews Australia 👇 https://lnkd.in/gxC9XmyC

A common mistake data storytellers make is 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐰𝐡𝐢𝐭𝐞 𝐬𝐩𝐚𝐜𝐞 in their data scenes. White space is the empty space in a layout that helps create focus and balance. In an effort to add clarity and depth, we often fill slides with: 1️⃣ More text 2️⃣ More data 3️⃣ More charts 4️⃣ More graphics But instead of adding value, this "stuff" creates noise, distracting from our key messages.   𝐖𝐡𝐢𝐭𝐞 𝐬𝐩𝐚𝐜𝐞 𝐢𝐬𝐧’𝐭 𝐰𝐚𝐬𝐭𝐞𝐝 𝐬𝐩𝐚𝐜𝐞—𝐢𝐭’𝐬 𝐚 𝐭𝐨𝐨𝐥 𝐭𝐨 𝐟𝐨𝐜𝐮𝐬 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞’𝐬 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧. It makes your content clearer, easier to process, and more impactful. Before adding any elements, ask yourself: "Is this essential?" 👉 𝐓𝐞𝐱𝐭: Use annotations judiciously to add context and draw attention to key data points. Avoid adding “dense” commentary to your story unless it is meant to be read (asynchronous), not presented live (synchronous). 👉 𝐃𝐚𝐭𝐚: Include more data only when it’s necessary to provide meaningful context or preemptively address key questions. 👉 𝐂𝐡𝐚𝐫𝐭𝐬: Use multiple charts sparingly. They should have a clear purpose, like enabling direct comparisons, rather than the result of just wanting to reduce a presentation’s slide count. 👉 𝐆𝐫𝐚𝐩𝐡𝐢𝐜𝐬: Leverage visuals to highlight key points or reinforce messages but avoid purely decorative elements. Maximize white space to emphasize your story’s key messages. Don’t let clutter dilute your story’s impact. Let’s use the power of white space to create clearer, more impactful #datastorytelling that truly resonates with audiences. How do you resist the urge to add more “stuff” to your data scenes? What are the most egregious forms of clutter? 🔽 🔽 🔽 🔽 🔽 Craving more of my data storytelling, analytics, and data culture content? Sign up for my newsletter today: https://lnkd.in/gRNMYJQ7 Check out my new data storytelling masterclass: https://lnkd.in/gy5Mr5ky Need a virtual or onsite data storytelling workshop? Let's talk. https://lnkd.in/gNpR9g_K

LATEST EPISODE! | As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. | LISTEN NOW --> https://hubs.la/Q02_6Vjh0 Key Takeaways: 🔷 Turn Privacy into a Competitive Advantage Ethical data practices are not just compliance measures—they’re opportunities to build trust, attract clients, and unlock new revenue streams. 🔷 Ditch Vanity Metrics Focus on actionable insights by analyzing the true effectiveness of campaigns and cleaning up your tech stack to eliminate inefficiencies. 🔷 Embrace Collaboration with Technologists Engineers and data scientists are critical for understanding data flows, ensuring compliance, and uncovering hidden risks and opportunities in your ad tech ecosystem. 🔷 Stay Ahead of Privacy Regulations With growing scrutiny, preparing now by adopting privacy-first strategies will help avoid costly compliance and legal issues. 🔷 Consumers Demand Transparency Building campaigns that prioritize privacy and transparency strengthens client trust, protects brand reputations, and ensures long-term success.