Jonathan Acosta’s Post

Even on a platform as powerful and user-friendly as Braze, you can get stale with your marketing program. You lose your edge, you lose your customers' attentions. The Stitch team loves talking to customers in this spot. You've already done the hard work of migrating to Braze, so now you can focus on creative ways to engage your customers and drive results. We recently put some process around the way we help existing Braze customers in the form of our "Marketing Innovation Workshops." These 4-hour, onsite sessions are completely free. You walk away with a 6-12 month roadmap, new campaign ideas (prioritized based on what you share is most important to you), and a clear path forward to drive more value out of Braze and your broader martech stack. The coolest part of conducting these workshops is that we're showing up with a POV. Our team will live your brand for a few weeks in advance and come prepared to share our experience and how we think it could be even better. For free. free. free. It's worth a conversation. PS. To my Braze friends... we're having active conversations with your peers who are leveraging our Marketing Innovation Workshop to keep their customers from getting stale. Stale customers aren't renewing at the same rate. Let's work together.

The traditional marketing funnel is broken. It focuses on pushing leads down a linear path toward a sale, neglecting the power of loyal customers. Instead, we need to build a flywheel—a self-perpetuating cycle where happy customers become brand advocates, attracting new leads organically. This flywheel approach revolves around customer experience: 🛠️ Frictionless Onboarding: Streamline your signup process and make it delightful at every step. ✍🏼 Value-Driven Content: Provide helpful content that addresses customer pain points throughout their journey. 🎯 Omnichannel Engagement: Meet customers where they are and foster seamless interactions across platforms. 👥 Community Cultivation: Create a space for customer interaction, fostering a sense of belonging. 🚩 Advocacy Programs: Incentivize happy customers to refer to their network, expanding your reach organically. By prioritizing the customer experience, you build a loyal base that fuels organic growth. Happy customers become your biggest marketers, attracting new leads, reducing churn, and propelling your business forward. This approach is not just about getting more leads; it's about building a loyal following that becomes an engine for sustainable growth.

"🔍 Exploring the Power of the 4Ps and 4Cs in Marketing! 💼✨ In today's dynamic marketplace, success hinges on a deep understanding of both the traditional 4Ps and the modern 4Cs of marketing. Here's why they're both crucial: 🔹 4Ps (Product, Price, Place, Promotion): - Product: It's the heart of any business. Understanding what customers need and want, and delivering innovative solutions, is the cornerstone of success. - Price: Finding the delicate balance between value and cost ensures competitiveness while maintaining profitability. - Place: Distribution channels matter. Being where your customers are, whether online or offline, ensures accessibility and convenience. - Promotion: Communicating the value proposition effectively is essential for creating awareness and driving demand. 🔹 4Cs (Customer, Connection, Content, Conversion): - Customer: Today's marketing revolves around the customer. Understanding their needs, desires, and pain points is paramount for building lasting relationships. - Connection: It's not just about selling; it's about connecting. Building genuine relationships fosters trust, loyalty, and advocacy. - Content: Content is the currency of modern marketing. Valuable, relevant content tailored to specific audiences cuts through the noise and drives engagement. - Conversion: Ultimately, marketing efforts must drive action. Optimizing the customer journey to facilitate seamless conversion is key to success. By synergizing the classic 4Ps with the contemporary 4Cs, businesses can create robust marketing strategies that resonate with today's empowered consumers while driving sustainable growth. 🚀 #MarketingStrategy #CustomerCentricity #kovaimani #BusinessGrowth #DigitalMarketing"

#IamAMarketer! When you hear the word "marketing," what comes to mind? For many, it’s catchy slogans, flashy advertisements, or the latest viral campaign. But for those of us in the trenches, marketing is so much more. It’s a blend of art and science, creativity and strategy, data and intuition. Let me take you on a journey through what marketing truly is today and how it’s often misunderstood, and what organizations can do to utilize its full potential. The Reality of Modern Marketing Today’s marketing landscape is a complex, ever-evolving ecosystem. It's no longer just about pushing products; it’s about creating meaningful connections, understanding consumer behavior, analyzing data to uncover insights that drive our strategies. We craft stories that resonate, build brands that people love, and foster communities that thrive. Modern marketing requires a holistic approach including data-Driven Decisions, Content Creation, Digital Savvy, Customer-Centric mindset to mention but a few. Yet, despite this intricate work, marketing is often misunderstood. Many outside the field still see it through a traditional lens, focusing on the superficial aspects. They might think: 👉Marketing is just advertising. 👉It’s all about sales. 👉Anyone can do it. These misconceptions often lead to underestimating the value marketers bring to the table, resulting in underinvestment in marketing teams and resources. The Value Marketers Bring When marketers are empowered, they become invaluable assets to the organization. They drive brand awareness, customer loyalty, and revenue growth. They transform data into actionable insights, turn strategies into compelling stories, and build lasting relationships with customers. In essence, marketers are the architects of your brand’s future. They steer the complexities of the market to find opportunities, mitigate risks, and drive sustainable growth. By investing in your marketing team, you’re investing in the success and longevity of your business. Happy international day of marketing. #IamAmarketer

Day 6 of The Marketer's Diaries 📖 21-Day Marketing Challenge is here, and today we're diving into the fascinating world 🌎of perceptual maps. Ever wondered 🤔 how 🅱️rands understand their position in the market ❓ Perceptual maps are the answer❗ Today, We'll explore what Perceptual maps exactly are, how to create them, and the different types you can use to visualize and refine your marketing strategy. "Seeing the Market Clearly 🔍: Understanding and Creating Perceptual Maps" A perceptual map is a map that visually represents a consumer's mental image of how competitor products are positioned in the marketplace.  It is a diagram used for visualising consumer perceptions of different brands or products. Theoretically, Perceptual maps have any number of axes but the best maps have two axes: X-axis and the Y-axis. The axes represent different attributes or dimensions that are important to the target market. By plotting products or brands on these axes, companies can better understand their position in the marketplace, identify gaps, and develop strategies to improve their positioning. How Perceptual Maps Are Different From Positioning Maps❓ 👉A positioning map shows your intended position – where you want your product to be perceived while Perceptual maps reveal where customers perceive you against your competitors. 👉Perceptual maps are used to show the consumer’s viewpoint, whereas positioning maps are used to show the future brand positioning strategy and goals. 👉Perceptual maps show how customers perceive brands based on attributes, while positioning maps are used by companies to strategically position their brands in the market based on selected attributes. Thinking 🤔 about the creation of these Perceptual Maps, Dont worry all you have to do is to keep swiping 👉 to deep dive to learn about its types and a step-by-step guide for "How To Create Perceptual Maps " #digitalmarketing #marketing  

Understanding your customer's journey is key to creating and executing marketing strategies that produce results. Remember, marketing is not about showing off your products and services; it's about understanding the buyers, wants, needs, goals, and aspirations and how your products and services will help them accomplish them. To do this, you must take the time to know your target audience and understand how, when, where, and why they would interact with your products and services on their journey to fulfill their needs. However, with recent technological advancements, how your customers interact with your products is constantly changing. If you don't account for these changes when mapping your customer journey, you'll craft an excellent marketing strategy that will get you zero results. So, as a marketer looking to create impactful marketing campaigns, you should first understand your customer's journey and then stay agile to know how it evolves. Doing so will keep your marketing strategies sharp, relevant, and supercharged for success. #UnderatandingTheCustomerJourney #MarketingAgility

The Evolution of Marketing: From 1.0 to 4.0 Marketing 1.0: “Product-Oriented”✔️ In the early days, marketing was all about the product. Companies produced a limited range of goods, and customers had to choose from what was available. A classic example is the Ford Model T, famously offered in any color as long as it was black. This era was characterized by mass production and limited consumer choice. Marketing 2.0: “Customer-Centric”✔️ As markets evolved, so did the approach to marketing. The focus shifted towards understanding and meeting customer needs and wants. Marketers began to see the customer as the central element in their strategy, tailoring products and services to better align with consumer preferences. Marketing 3.0: “Value-Driven”✔️ The next phase brought a deeper understanding of value creation. Marketing 3.0 emphasized not only the economic and functional aspects of products but also their social, spiritual, and emotional impact. Companies recognized that customers are more than buyers; they are individuals with emotions, values, and a desire for meaningful connections. Marketing 4.0: “Digital Transformation”💯 This is the era, where the digital revolution blends online and offline experiences. This era fosters deeper connections between customers and brands, leveraging technology to create a seamless and integrated customer journey. Companies that excel in this space are those that can engage customers across multiple channels, creating a cohesive and interactive experience. But the evolution doesn't stop here. We are now entering the era of Marketing 5.0, where technology and human touch converge to create even more personalized, meaningful, and inclusive customer experiences. Stay tuned for my next post, where I’ll dive into the fascinating world of Marketing 5.0 and what it means for the future of our industry. #Marketingevolution #products #marketing #sellingproducts #smartcustomers

Coming up with creative solutions to marketing challenges starts with just a few simple steps. Dive into this MarTech article to discover how to reframe your thinking to tackle marketing challenges and thrive. #B2BMarketing

🌐 Beyond Marketing: How Benxeen Builds Comprehensive Digital Ecosystems for Brands 🚀 At Benxeen, we believe in creating more than just marketing campaigns—we build complete digital ecosystems that drive long-term success for brands. From branding and content to reputation management and customer engagement, we ensure every aspect of your digital presence works seamlessly together to deliver impactful results. In our latest article, we share how we help brands establish a cohesive and comprehensive digital ecosystem that elevates their growth, visibility, and market position. 🔗 https://lnkd.in/gfyq2z6p How is your brand integrating its digital ecosystem? Let’s discuss in the comments! #DigitalEcosystem #BrandGrowth #MarketingStrategy #Benxeen #ReputationManagement #CustomerEngagement

People will forget your marketing tactics. But they’ll never forget how your message made them feel. Mastering marketing strategies is essential because: ↳ Aligning with customer needs drives engagement. ↳ Empathy in marketing builds stronger connections. ↳ Understanding your audience enhances product relevance. Here are 5 ways to align marketing with customer needs: 1/ Understand Your Audience. ↳ Conduct thorough research to know their pain points and desires. ↳ A deep understanding allows you to craft messages that resonate. 2/ Practice Empathy in Messaging. ↳ Communicate in a way that shows you care about their experiences. ↳ Empathy helps create trust and loyalty. 3/ Adapt Your Strategies. ↳ Use diverse marketing techniques tailored to different customer segments. ↳ Flexibility in approach can capture a wider audience. 4/ Enhance Product Features. ↳ Highlight how your product meets specific customer needs. ↳ Clear communication of benefits drives product adoption. 5/ Continuously Gather Feedback. ↳ Use customer insights to refine marketing messages and strategies. ↳ Stay responsive to changing needs and preferences. Want to explore more on aligning marketing strategies with customer needs? Watch my latest video on the Product Girl YouTube channel: https://lnkd.in/e2n7xjHM