Locaria’s Post

Many marketers and companies have had to adapt and change, but despite this, companies and brands that are older and more established have been able to not only survive but thrive. The success of iconic South African brands stems from a well-balanced blend of heritage, tradition, and modernity. Read more about how marketers can learn from this: https://uxi.re/kcPbN #WeAreIMM #KnowledgeSharing #Marketing #MarketingInsights #MarketingStrategy #BrandStrategy #HeritageMonth #OnlineCourse #Blog #Article

In Brands We Trust? Authenticity and trust are massive opportunities to create competitive advantage. Trusted companies are proven to outperform those who aren't. However, according to the Edelman Trust Institute, consumer trust is going south fast. Trust is like diamonds: great to have, hard to come by. Do we trust governments? Nope. Opposing views? Fuggedaboutit! Brands? Well, actually, some we do. Why is that? What does authenticity and trust look like in 2024? And how does it grow? Join Bold Scandinavia / NoA as they dip into these questions – and also look at how people find trust and authenticity in even the most artificial bits of intelligence. Sign-up here: https://lnkd.in/dgW9siZC #NoABrainfood Bold Scandinavia / NoA &Co. / NoA NoA - The North Alliance

Next up at the XI Forum Sydney—Group CEO of craveable brands., Karen Bozic, describes how success for this brand requires happy customers, happy employees, happy franchisees, and happy suppliers—not all of whom are happy at the same time. When you put people at the heart of what you do, it not only leads to happy people across your entire ecosystem, it can also lead to positive financial results. Learn more: https://lnkd.in/gNsFJGav

The Better Business Network (BBN) has launched its 2024 Campaigns & Brand Activism Industry Report!🚀⤵ Based on BBN’s ‘Catalyst Conversations’, expert industry input and sourced publicly available data, the report aims to establish the actions, challenges, and positive impacts that campaigns & brand activism can have in the UK. It also explores the ways that businesses can leverage campaigns and brand voice to drive positive change - by building knowledge, embracing transparency, collaborating, staying relatable, and setting long-term goals! Discover the latest findings and download the full report below👇 🔗https://lnkd.in/e2MZZdcw

Want to stand out from the competition? Sometimes the key isn't being better—it's being different! Learn how embracing the Law of the Opposite can help your brand shine by positioning you against the market leader. Read our latest blog to find out more! Don’t follow the crowd, discover how you can stand out and be seen! 👉 https://lnkd.in/gNa9QvM4 #MarketingStrategy #BeDifferent #BrandPositioning

Being at the heart of the industry, we see ample evidence of diverse and inclusive campaigns driving clear, effective results for progressive brands. In our latest #DiversityDrivesCreativity report, we’ve distilled a selection of these campaigns to give you an insight into the what, the how and the why of these effective campaigns. Included in this report is 'See the World Differently' by Lucky Generals x Virgin Atlantic ✈ To read more about this award-winning campaign, download the full report: https://lnkd.in/ewkiU4sq

Authenticity and trust are massive opportunities to create competitive advantage. Trusted companies are proven to outperform those who aren't.  However, according to the Edelman Trust Institute, consumer trust is going south fast. Trust is like diamonds: great to have, hard to come by. Do we trust governments? Nope. Opposing views? Fuggedaboutit! Brands? Well, actually, some we do. Why is that? What does authenticity and trust look like in 2024? And how does it grow? Join us at Bold Scandinavia in Copenhagen as we dip into these questions – and also look at how people find trust and authenticity in even the most artificial bits of intelligence. https://lnkd.in/dtWiJgcX

🌿 Growing a brand is like nurturing a plant. It needs the right environment and care. That's where our integrated #PublicRelations approach makes all the difference, elevating brands with precision and passion. #BrandGrowth

Founder & MD of One Twelve Agency Hannah Campbell shared her thoughts on what taboos still remain for brands to bust with Campaign UK in their latest article ✨ Check out what she had to say below ⬇️⬇️⬇️⬇️⬇️⬇️⬇️ #onetwelveagency #campaignmagazine #taboosforbrandstoburst #influencermarketing #marketing #article