Anza Goodbar’s Post

What does it take to build a successful brand in today’s competitive landscape? Let’s dive into the key elements that make brands stand out and thrive. 📈 #BrandBuilding #MarketingStrategies #BusinessGrowth

Why you should check your reputation from time to time: 1. Adjust business strategy with communication and branding Secure a sustainable image in all the countries where the brand operates. 2. Get information about the market valuations and decision-makers Strengthen knowledge of the impact of your activity 3. Lead the global conversation on various issues. 4. Have a metrics system in place #reputation #company #brand

Understanding and enhancing your brand's value is crucial for sustained success. Drawing from my 30 years of brand-building experience, I have developed a business analogy that makes the concept of what it takes to be a successful brand more practical: The Law of Exchange. "The Law of Exchange," a powerful concept that correlates your brand to a stock on the market. Just as companies use market capitalization to represent their overall value, your brand's market cap symbolizes its perceived worth in the marketplace. Each positive customer interaction and successful project can be likened to shares, building your brand equity and reflecting a stronger, more valuable business. Like a stock price, your brand's reputation fluctuates with performance and market perception, while consistent, high-quality 'dividends' keep your clients loyal and attract new ones. Whether navigating a 'bull market' of growth or a 'bear market' of challenges, this framework provides actionable insights to strategically elevate your brand, making it resilient, adaptable, and highly valued. Keep your eyes on my page as I lay out the finer points of The Law of Exchange. Explore with me how to apply these principles and transform your brand into a market leader. Feel free to drop me a DM if you'd like to discuss this directly. #TheLawOfExchange #BrandValue #BusinessGrowth #MarketStrategy #BrandEquity #CustomerEngagement #BusinessSuccess #MarketCap #BusinessInnovation #StockMarketAnalogies #BrandReputation #ClientLoyalty #StrategicBranding #BusinessLeadership #MarketPresence #Adaptability #ValueCreation #BusinessPrinciples #GrowthMindset #LinkedInBusiness

Building trusted brands is harder as the world grows more skeptical and communication channels more crowded. This impacts your competitive position and ability to attract customers, employees and investors. Our research team developed our evidence-based VCI Assessment to meet these challenges head-on by helping leaders identify gaps that may impact how their brand is perceived by the marketplace. The assessment is quick to complete, entirely confidential and includes a complimentary consultation with one of our brand experts. Take your assessment here: https://lnkd.in/gg6wEZ2u #branding #brandstrategy #insights #businessstrategy

YEARS 👏 IN 👏 THE👏 MAKING👏 I'm so proud to see this brand assessment out there helping leaders uncover insights about their brand, especially since it can be so challenging to measure without the right framework! Mona Amodeo, Ph.D.'s research and lifelong dedication to building brands that matter really make this tool uniquely valuable for organizations staring down change and wondering "what's next?" Find the assessment link in idgroup's post below. #brandgrowth #brandassessment

Want to stand out in a crowded market? 🚀 Stay ahead of your competition by being consistent, innovative, and visible. Shine brighter and keep your brand in the spotlight! 💡 #BusinessGrowth #BrandStrategy #StayAhead

I've always been conflicted by this statement. On one hand it's true, people do hate being sold to — it's uncomfortable. And they do love to buy — on their own terms. On the other hand, context plays a role. "People hate being sold to. But they love to buy." frames B2C beautifully. But less so for B2B, B2B2C, etc. or even charity scenarios. So, here's my take on a few context extensions. People hate being sold to. But they love to buy [from brands that make them look good to others]. People hate being sold to. But they love to buy [from brands that make it easy to choose]. People hate being sold to. But they love to buy [and feel good doing it]. The point is, the context in which people buy matters. How you disrupt it matters more. Andy Starr Many Klenk Sabine Friesser Marc Gutman Erica Bonser Wes Henstock #brandstrategy #businessstrategy #clarityanddirection

Read the article: https://ow.ly/BNQx50TTPXb We’re excited to share that our very own Brad Berger was recently featured in a Forbes article! In the interview, Brad shares insightful advice on how professionals can build their personal brand by collaborating with trade media. Read the full article for more tips on growing your personal brand! #supplychainbrain

Step 1: Define Your Goals. Before seeking partnerships, clarify what you want to achieve. Whether it's accessing new markets, enhancing product offerings, or increasing brand visibility, clear goals will guide your strategy. #StrategicPartnerships #BusinessGoals

Interesting talk from Dr. Giannina Warren on the complex, political, multi-stakeholder role of place brand marketers today. “Are we the Machiavellis of today? Power struggles and playing politics: the unique challenges facing place branding professionals”. Brand Finance Global Soft Power Summit 2024 #softpower #nationbrand